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Hey
there.
We are a product design agency based in Los Angeles.
Our mission is to give every company
easy access to world class product
design. We would love to be your next
design partner.
We build product and services,
design engaging brand
communications and experiences,
and implement cross-channel,
digitally-led campaigns.
Our Clients
Services.
Branding
+ Logo Mark
+ Style Guide
+ Illustration + Icons
+ Packaging
Product Design
+ UX Design
+ UI Design
+ Prototyping
+ Motion
Marketing
+ Search Engine Optimization
+ Social Media Development
+ Traffic and Lead Generation
+ Ad Management
Strategy
+ Market Research
+ Testing
+ Design Sprint
+ MVP
Development
+ iOS Development
+ Android Platform
+ Web Platform
+ Virtual + Augmented Reality
Content
+ Photography
+ Videography
+ Social Media
+ Keynotes
Whether you have a fresh idea that’s still in the infancy stage or an awesome product that needs refinement or refreshment, we would love to hear how we
can team up. We are an ideas-led agency that helps brands and organizations transform and communicate in the connected age, offering a bundle of services
aiming to cover any need you can throw at us.
Services
It all began with an idea. Now we begin the journey of discovery, research and planning to
devise a clear and precise strategy. Through careful market research and extensive
assessments of all product features you’ll receive a well tailored design sprint managed by you
dedicated project manager to bring your idea from concept to reality and ready for launch to
the world.
Market Research
A combination of design thinking, business
strategy, innovation, and behavior science,
this is a high-powered, well-structured
exercise that guarantees impactful insight
into your product.
Design Sprint
Through design, prototyping, and testing
ideas our designers work through an outlined
algorithm of communication and execution
week-to-week so that your project meets
expectations on time and within budget.
MVP
Minimal Viable Product (MVP) is the totality
of the initial product discovery, finalized and
polished, ready for execution. Our designers
and developers will get you from concept to
finish with your MVP.
Testing
User testing is a key component to a
successful product that, “just works.” As we
disect feedback and rigurously code test
project, we discover project and hangups
before your product even launches.
Strategy
01
The secret for a truly great product is careful UX (user experience) design. Through a careful
process of flow-mapping, user testing and iteration, our designers will bring life to your
product in a way that, “just works.” Furthermore, this will enhance the UI (user interface)
design through a revolutionary and tailored fit aesthetic that is sure to wow your users.
UX Design
User Experience (UX) design is fundamental
to your product. This is the backbone
mechanics of form and function which
dictate and guide the design of flow an use
ability by the user. It is also the secret to
good design.
Prototyping
Throughout the process of design, our
designers will share current progress with
you through platforms like inVision to allow
for review, collaborative feedback and
prototyping to ensure all measures of
function are thought through.
Motion
In some cases, designs are so revolutionary
to the current market that to represent them
solely through imagery just doesn’t convey
the necessary understanding throughout the
design process. In these instances, we
provide Principle motion samples for further
collaborative feedback and development.
UI Design
User Interface (UI) design is where the your
product truly begins to show life, where
wireframes become reality and the true
aesthetic and visual representation of your
product are conceived and fine-tuned.
Product
Design
02
Our design team has one key mantra that is incorporated in each project, “to design with
development in mind.” With this mindset, much of the trouble, and complications that can
consume valuable time and resources are counteracted before they start. Our development
team is world class with experienced developers in multiple back and front end coding and
development.
iOS Platform
We develop high-performance, native iOS
applications in Swift and Objective-C. The
beautiful and fluid animations you’d expect
on an iOS application are forefront in our
development and design considerations.
Web Platform
We develop with all the latest scripting
language libraries to provide you with a truly
responsive online experience your users will
love to use.
Virtual + Augmented Reality
We develop immersive VR games and
experiences for platforms ranging from
Cardboard to Vive. We use the power of
Unity not just for VR, but for AR as well.
Making the experience intuitive and fun is
what matters most.
Android Platform
Our Android apps are built using industry-
leading technologies and beautiful design.
We take pride in creating highly polished,
native Android apps that take full advantage
of the global audience Android is well-known
for.
Development
03
Every project our team engages has a story. The art of story-telling is the prime mover in
crafting truly unique and artistic content for your next project. Whether that is through
photography or videography our story-tellers will breathe life into creating fresh content,
whether it’s for your next social media campaign or high-stakes keynote presentation.
Photography
A picture is worth a thousand words, or so
we’ve been told. The power imagery has in
capturing the essence of emotion, tone,
scene and mood are all facets our
photographers take to heart throughout their
work.
Social Media
Did you know there are guidelines and
restrictions to what marketable content can
be used on social media platforms? This is
just the beginning to successful social media
campaigns and our team can develop
content that is just right for your needs.
Keynotes
Whether your next presentation is before an
audience of thousands or a board of few, our
design team is dedicate to curating and
creating the most stunning visuals adapted
to your needs that do nothing less than
impress.
Videography
From pre to post production and everything
in between, our video experts can craft any
visual feat thrown at them. We use the latest
in non-linear digital editing and capture
techniques to ensure your project is
stunningly impactful.
Content
04
Who you are is the very essence captured through an innovative lens of expression to the
world. Nothing is more pivotal to your success than a clear direction and identification of the
values, vision, and mission of who you are. Our designers provide this identity through tailored
style guiding, illustrations and a clear logo mark; packaged together for your company.
Logo Mark
Great company and brand idea can be
encapsulated into one simple mark. This
mark is the impression that is resides in the
minds of users as the recall who you are. Let
us help you discover who you are in a mark
tailored for your company.
Illustration + Icons
When you need to explain a process or
concept, visual support and can be a great
option to consider. Additionally, unique icons
sets can add a special experience for your
users throughout your product.
Packaging
Need an entire design platform? Our skilled
designers are great and crafting beautifully
elegant and modern UI kits that cover
tremendous ground. This allows your team to
have an entire repository of assets and
resources for your team.
Style Guide
We develop an outline of the typography,
design parameters, and stylistic standards
for your brand’s identity, to help your team
communicate your company’s voice
consistently, well into the future.
Branding
05
We stay on top of all current trends to develop and tailor unique marketing programs for your
business. We then execute strategies across multiple media platforms to help you achieve your
goals. All of our decisions are based and supported by our ability to analyze and interpret big
data. Our team consists of accomplished data scientists, marketing analysts, business and tech
industry professionals.
Search Engine Optimization
The key foundational asset to marketing is
understanding your audience. Our team will
analyze search trends and keyword volume
through our unique process to provide and
develop advantageous keywords that deliver
results.
Traffic and Lead Generation
Whether it’s to add emails to their newsletter
list or to sell to a certain demographic, lead
generation is a great way to make sure you
receive the most for each dollar that you
spend. There aren’t any surprises or lack of
information like in traditional ads and cold
calling.
Ad Management
Boosting sales, awareness, and possible
clients, generating qualified leads that are
moderately pre-screened, our conversion
rates on leads are also higher because the
leads have already been pre-qualified.
Social Media Development
This unique and essential tool provides a
platform by which your brand and identity
can interact and inform people across a wide
array of social media outlets providing you
greater exposure, engagement and
delivering great results.
Marketing
06
Recent Work.
QuintilesIMS
QuintilesIMS is the world’s
largest provider of product
development and integrated
services in the healthcare
industry.
By harnessing the power of design and
technology to optimize their solutions, this
Fortune 500 company is paving an amazing
path forward for healthcare around the
world. QuintilesIMS brought us onboard to
build a forward looking interface kit that
can be adopted across their 50,000 person
company and integrated with over 200+
products.
Our vision for the kit was to create elegant
solutions that allowed important data and
medical insights to effortlessly shine. Our
kit elements needed to prop up the
information for the users, not overwhelm
them.
United Nations
Established in 1945, the
United Nations Development
Programme (UNDP) is the
leading body in the field of
international development.
As the United Nation’s largest program, the
UNDP helps developing countries eradicate
poverty, reduce inequality, develop policies,
and build resilience to create long lasting
developmental structure in over 170
countries and territories. With such
important work being done all over the
world, we sought to create a web
experience that matched their excellence.
With beautiful story-based layouts,
stronger information hierarchy, and
simplified navigation, the new UNDP.org
draws users in to truly explore the
organization’s incredible work and impact.
Kernl
It all spawned from a simple
idea, to create a way to make
purchasing anything and
everything a more personal
experience. What did they
have in mind? Video stories.
In a sense, these video stories are
commercials for products. We gave
creators a full set of tools to make their
videos most compelling - clip editing,
painting, emojis, text overlays, and tagging.
It was such a blast working on Kernl and we
cannot be more happy that these guys have
launched and are growing fast. As their first
product team, we got to really dig deep and
build something from the ground up - an
experience we do not take for granted.
Keep your eyes peeled for them on Apple’s
Planet of the Apps show coming up early
next year!
Ink
We teamed up with Ink to
help them bring their vision
for a new messaging app to
life. By linking specific words
to images or gifs, users can
build their own personalized
language to communicate.
As the user types, they can tap any word to
convert it to an image or gif from from their
camera, library, or web search. When the
user uses that word in the future, it
automatically populates that linked image/
gif when that particular word is used.
Ink sets are ways for users to manage their
images. Whether it is linking new images to
words in bulk or editing your old words,
users can make sure their set truly matches
his or her uniqueness.
Wingman
We created a bold
illustrative brand for our
friends over at Wingman to
help share their product with
others through a clean story.
We led the creative, strategy, and design
process. Our desire was to meet them
where they were with their product. They
had an amazing vision and needed our team
to help build out what that could look like.
We created a simple yet impactful style
guide for them to use across their entire
platform. Illustrations played a big part in
making the designs super impactful so our
team spent a good amount of time working
on unique and impactful illustrations.
SpinPro
In the early 1990’s,
Spinning® built the indoor
cycling industry from the
ground up and has since
become a massive global
brand.
We partnered with Spinning® to craft a
mobile product that their 200,000+ indoor
cycle instructors could utilize to lead better
classes by providing expertly crafted
playlists and choreography. This was a fun
challenge as a company and even got us on
indoor bikes often to truly have an
immersive understanding of what the
product would need.
We spent most of our time in UX design.
Spinning choreography is more complicated
than you would think. Pair that with the
fact that these instructors would be using
the app while on a bike in front of others,
we had plenty of problems to solve to
create a seamless, enjoyable experience.
Biola
For over 100 years, Biola has
prepared students to impact
the world for Christ in their
chosen careers. With the age
of the internet, Biola has set
out to advance and further
equip students around the
world to share the good news.
When the standardize education platforms
began to limit innovation at Biola, we
teamed up to provide a truly unique web
platform that was universally supported,
easy to use and made the most sense for
their academic program format.
This modern design is easy to grasp
instantly and allows the student to track
their progress, communicate with their
cohorts and professors and focus on their
academic careers without additional strain
or confusion.
Knife and Fox - Hey There

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Knife and Fox - Hey There

  • 1. Hey there. We are a product design agency based in Los Angeles.
  • 2. Our mission is to give every company easy access to world class product design. We would love to be your next design partner.
  • 3. We build product and services, design engaging brand communications and experiences, and implement cross-channel, digitally-led campaigns.
  • 6. Branding + Logo Mark + Style Guide + Illustration + Icons + Packaging Product Design + UX Design + UI Design + Prototyping + Motion Marketing + Search Engine Optimization + Social Media Development + Traffic and Lead Generation + Ad Management Strategy + Market Research + Testing + Design Sprint + MVP Development + iOS Development + Android Platform + Web Platform + Virtual + Augmented Reality Content + Photography + Videography + Social Media + Keynotes Whether you have a fresh idea that’s still in the infancy stage or an awesome product that needs refinement or refreshment, we would love to hear how we can team up. We are an ideas-led agency that helps brands and organizations transform and communicate in the connected age, offering a bundle of services aiming to cover any need you can throw at us. Services
  • 7. It all began with an idea. Now we begin the journey of discovery, research and planning to devise a clear and precise strategy. Through careful market research and extensive assessments of all product features you’ll receive a well tailored design sprint managed by you dedicated project manager to bring your idea from concept to reality and ready for launch to the world. Market Research A combination of design thinking, business strategy, innovation, and behavior science, this is a high-powered, well-structured exercise that guarantees impactful insight into your product. Design Sprint Through design, prototyping, and testing ideas our designers work through an outlined algorithm of communication and execution week-to-week so that your project meets expectations on time and within budget. MVP Minimal Viable Product (MVP) is the totality of the initial product discovery, finalized and polished, ready for execution. Our designers and developers will get you from concept to finish with your MVP. Testing User testing is a key component to a successful product that, “just works.” As we disect feedback and rigurously code test project, we discover project and hangups before your product even launches. Strategy 01
  • 8. The secret for a truly great product is careful UX (user experience) design. Through a careful process of flow-mapping, user testing and iteration, our designers will bring life to your product in a way that, “just works.” Furthermore, this will enhance the UI (user interface) design through a revolutionary and tailored fit aesthetic that is sure to wow your users. UX Design User Experience (UX) design is fundamental to your product. This is the backbone mechanics of form and function which dictate and guide the design of flow an use ability by the user. It is also the secret to good design. Prototyping Throughout the process of design, our designers will share current progress with you through platforms like inVision to allow for review, collaborative feedback and prototyping to ensure all measures of function are thought through. Motion In some cases, designs are so revolutionary to the current market that to represent them solely through imagery just doesn’t convey the necessary understanding throughout the design process. In these instances, we provide Principle motion samples for further collaborative feedback and development. UI Design User Interface (UI) design is where the your product truly begins to show life, where wireframes become reality and the true aesthetic and visual representation of your product are conceived and fine-tuned. Product Design 02
  • 9. Our design team has one key mantra that is incorporated in each project, “to design with development in mind.” With this mindset, much of the trouble, and complications that can consume valuable time and resources are counteracted before they start. Our development team is world class with experienced developers in multiple back and front end coding and development. iOS Platform We develop high-performance, native iOS applications in Swift and Objective-C. The beautiful and fluid animations you’d expect on an iOS application are forefront in our development and design considerations. Web Platform We develop with all the latest scripting language libraries to provide you with a truly responsive online experience your users will love to use. Virtual + Augmented Reality We develop immersive VR games and experiences for platforms ranging from Cardboard to Vive. We use the power of Unity not just for VR, but for AR as well. Making the experience intuitive and fun is what matters most. Android Platform Our Android apps are built using industry- leading technologies and beautiful design. We take pride in creating highly polished, native Android apps that take full advantage of the global audience Android is well-known for. Development 03
  • 10. Every project our team engages has a story. The art of story-telling is the prime mover in crafting truly unique and artistic content for your next project. Whether that is through photography or videography our story-tellers will breathe life into creating fresh content, whether it’s for your next social media campaign or high-stakes keynote presentation. Photography A picture is worth a thousand words, or so we’ve been told. The power imagery has in capturing the essence of emotion, tone, scene and mood are all facets our photographers take to heart throughout their work. Social Media Did you know there are guidelines and restrictions to what marketable content can be used on social media platforms? This is just the beginning to successful social media campaigns and our team can develop content that is just right for your needs. Keynotes Whether your next presentation is before an audience of thousands or a board of few, our design team is dedicate to curating and creating the most stunning visuals adapted to your needs that do nothing less than impress. Videography From pre to post production and everything in between, our video experts can craft any visual feat thrown at them. We use the latest in non-linear digital editing and capture techniques to ensure your project is stunningly impactful. Content 04
  • 11. Who you are is the very essence captured through an innovative lens of expression to the world. Nothing is more pivotal to your success than a clear direction and identification of the values, vision, and mission of who you are. Our designers provide this identity through tailored style guiding, illustrations and a clear logo mark; packaged together for your company. Logo Mark Great company and brand idea can be encapsulated into one simple mark. This mark is the impression that is resides in the minds of users as the recall who you are. Let us help you discover who you are in a mark tailored for your company. Illustration + Icons When you need to explain a process or concept, visual support and can be a great option to consider. Additionally, unique icons sets can add a special experience for your users throughout your product. Packaging Need an entire design platform? Our skilled designers are great and crafting beautifully elegant and modern UI kits that cover tremendous ground. This allows your team to have an entire repository of assets and resources for your team. Style Guide We develop an outline of the typography, design parameters, and stylistic standards for your brand’s identity, to help your team communicate your company’s voice consistently, well into the future. Branding 05
  • 12. We stay on top of all current trends to develop and tailor unique marketing programs for your business. We then execute strategies across multiple media platforms to help you achieve your goals. All of our decisions are based and supported by our ability to analyze and interpret big data. Our team consists of accomplished data scientists, marketing analysts, business and tech industry professionals. Search Engine Optimization The key foundational asset to marketing is understanding your audience. Our team will analyze search trends and keyword volume through our unique process to provide and develop advantageous keywords that deliver results. Traffic and Lead Generation Whether it’s to add emails to their newsletter list or to sell to a certain demographic, lead generation is a great way to make sure you receive the most for each dollar that you spend. There aren’t any surprises or lack of information like in traditional ads and cold calling. Ad Management Boosting sales, awareness, and possible clients, generating qualified leads that are moderately pre-screened, our conversion rates on leads are also higher because the leads have already been pre-qualified. Social Media Development This unique and essential tool provides a platform by which your brand and identity can interact and inform people across a wide array of social media outlets providing you greater exposure, engagement and delivering great results. Marketing 06
  • 14. QuintilesIMS QuintilesIMS is the world’s largest provider of product development and integrated services in the healthcare industry. By harnessing the power of design and technology to optimize their solutions, this Fortune 500 company is paving an amazing path forward for healthcare around the world. QuintilesIMS brought us onboard to build a forward looking interface kit that can be adopted across their 50,000 person company and integrated with over 200+ products. Our vision for the kit was to create elegant solutions that allowed important data and medical insights to effortlessly shine. Our kit elements needed to prop up the information for the users, not overwhelm them.
  • 15. United Nations Established in 1945, the United Nations Development Programme (UNDP) is the leading body in the field of international development. As the United Nation’s largest program, the UNDP helps developing countries eradicate poverty, reduce inequality, develop policies, and build resilience to create long lasting developmental structure in over 170 countries and territories. With such important work being done all over the world, we sought to create a web experience that matched their excellence. With beautiful story-based layouts, stronger information hierarchy, and simplified navigation, the new UNDP.org draws users in to truly explore the organization’s incredible work and impact.
  • 16. Kernl It all spawned from a simple idea, to create a way to make purchasing anything and everything a more personal experience. What did they have in mind? Video stories. In a sense, these video stories are commercials for products. We gave creators a full set of tools to make their videos most compelling - clip editing, painting, emojis, text overlays, and tagging. It was such a blast working on Kernl and we cannot be more happy that these guys have launched and are growing fast. As their first product team, we got to really dig deep and build something from the ground up - an experience we do not take for granted. Keep your eyes peeled for them on Apple’s Planet of the Apps show coming up early next year!
  • 17. Ink We teamed up with Ink to help them bring their vision for a new messaging app to life. By linking specific words to images or gifs, users can build their own personalized language to communicate. As the user types, they can tap any word to convert it to an image or gif from from their camera, library, or web search. When the user uses that word in the future, it automatically populates that linked image/ gif when that particular word is used. Ink sets are ways for users to manage their images. Whether it is linking new images to words in bulk or editing your old words, users can make sure their set truly matches his or her uniqueness.
  • 18. Wingman We created a bold illustrative brand for our friends over at Wingman to help share their product with others through a clean story. We led the creative, strategy, and design process. Our desire was to meet them where they were with their product. They had an amazing vision and needed our team to help build out what that could look like. We created a simple yet impactful style guide for them to use across their entire platform. Illustrations played a big part in making the designs super impactful so our team spent a good amount of time working on unique and impactful illustrations.
  • 19. SpinPro In the early 1990’s, Spinning® built the indoor cycling industry from the ground up and has since become a massive global brand. We partnered with Spinning® to craft a mobile product that their 200,000+ indoor cycle instructors could utilize to lead better classes by providing expertly crafted playlists and choreography. This was a fun challenge as a company and even got us on indoor bikes often to truly have an immersive understanding of what the product would need. We spent most of our time in UX design. Spinning choreography is more complicated than you would think. Pair that with the fact that these instructors would be using the app while on a bike in front of others, we had plenty of problems to solve to create a seamless, enjoyable experience.
  • 20. Biola For over 100 years, Biola has prepared students to impact the world for Christ in their chosen careers. With the age of the internet, Biola has set out to advance and further equip students around the world to share the good news. When the standardize education platforms began to limit innovation at Biola, we teamed up to provide a truly unique web platform that was universally supported, easy to use and made the most sense for their academic program format. This modern design is easy to grasp instantly and allows the student to track their progress, communicate with their cohorts and professors and focus on their academic careers without additional strain or confusion.