Creating a Digital Presence in LinkedIn and the role of collaboration tools in this process. LinkedIn a professional profile.

1. Collaboration Tools
and Digital Presence
NATHALIE SANCHEZ

2. Collaboration Tools

3. What are collaboration tools?
• A collaboration tool is a technology tool that
can be used to help people work together to
achieve a common goal or objective.

5. What is Dropbox?
• Dropbox is the place for your
photos, docs, videos, and other
files. Files you keep in Dropbox
are safely backed up and you can
get to them from all your devices.
It’s easy to send large files to
anyone, even if they don’t have a
Dropbox account.

6. Features of Dropbox
 Store any type of file in the cloud.
 Synchronize our different devices, to work with
the same versions of files in all of them.
 Share files with other users privately.
 Share files publicly.

7.  Create and share photo galleries.
 Access from different devices (computer, mobile phone)
 Access from different operating systems (windows, mac and linux) and mobile devices
(iphone, android, ipad,
 blackberry)
 Dropbox offers us 2GB of free storage, but has paid versions to extend this capability.

8. Advantages of Using Dropbox
• Cost - dropbox is completely free, with no hidden charges
leaping out at users at any time.
• Capacity - users are given 2 gb of storage capacity. This may
not seem like much, but it is certainly plenty to start off with.
Adding storage is also possible - and without incurring charges.
Users have a whole array of free options to increase their
storage capacity, including, among others:
• Invite friends/ acquaintances to dropbox connect dropbox to
facebook/ twitter send fan mails
• Convenience - extremely easy to use, dropbox can either be
used online or by installing the dropbox application. This is
quick, easy to do and allows automatic saving/ synchronisation
of files between devices (which should also have the application
installed) without having to use a browser.

9. Types of Dropbox

10. Digital Presence

11. What is Digital Presence?
 Your digital or online presence is everything that exists
about you online. It’s the posts you publish on all of your
social accounts to every Google result out there about you.
 A “digital presence” is simply how your business appears
online. When people search for your business or company
online, what do they find? Do they see your website on
Page 1? Can they find your Facebook Page? What do
online reviews say about you?
 Your digital presence is your online reputation. And the
million dollar question is, how have you presented
yourself? Do you have an online presence?

12. Why is important to have Digital Presence?
 A digital presence allows you to demonstrate your industry
knowledge and expertise without bragging. You can
{indirectly} explain why you’re the best in your industry.
You build trust. When people need a service you provide,
you want them to think of you.
 Your digital presence is always there for you, every day,
every hour, every minute. TV commercials, radio
advertisements, and printed material last for only a limited
time. Your digital presence is always ready to offer
information for those seeking your services. It has no
geographical boundaries. It’s there working for you even
when you’re not.

14. What is LinkedIn?
LinkedIn is a social community focused on business and
employment. Based on the profile of each user, who freely
reveals his work experience and skills in a real job resume,
the web puts millions of companies and employees in contact.

15. How can you use LinkedIn to improve your
network of professional contacts?
LinkedIn allows you to send messages only to people with whom
you share a first-degree relationship. However, people who have a
Premium (paid) account can be part of the OpenLink network.
OpenLink members can receive messages from any LinkedIn
member, even if they are not connected. They are on your home
page on LinkedIn, it is the news feed, there you can choose to see
all the updates or your contacts (among many other options). Know
who has looked at your profile by first letting others know who you
are when you look at their profiles.

16. How can LinkedIn help to create a Digital
Presence?
Participating actively in discussion groups related with our professional
profile. Answer the doubts of other users, contribute your point of view,
open discussion topics ...
Requesting contact to those who, by their professional trajectory, we can
help or we can interest them professionally. Likewise, let us accept those
who add value to our network.
Frequently posting content of value in our profile, either own, from other
sources or the content of our page of company.

17. LINKEDIN PROFILE

19. Recommendations

22. Contacts