PPresentation of our UGent team with which we participated in the L'Oréal Brandstorm 2012, the Paris final. Winner of the award for the best communication campaign.

1. THE 5TH ELEMENT
GHENT UNIVERSITY
BELGIUM

4. 147 243 625

5. ECOLOGICAL
?
KIDS
STOREBRANDS

7. PRICE SOAP UNITS €5 / 5 pieces
25 ml / unit
STARTERS PACKAGE €8
4 x 25 ml soap units
1 sponge
COMMUNITY FAIR TRADE
South Africa
Ghana
SOAP BUDDIES

8. PRICE SOAP UNITS €3 / 125 g
125 g / unit
STARTERS PACKAGE €10
4 x 125 g
COMMUNITY FAIR TRADE
Samoa
CLEANING MONKEY’S

9. PRICE SOAP UNITS €10 / 125 ml
125 ml / unit
25 ml / colour
COMMUNITY FAIR TRADE
Cacao Ghana
Coconut Samoa
Tea Tree Kenya
Aloe vera Guatemala
Seaweed Ireland
THE BODYPAINT

10. PRICE SOAP UNITS €15 / 8 pieces
 3 cm
75 gr
COMMUNITY FAIR TRADE
Guatemala
WASH ‘N’ GROW

11. 1 PACKAGE €25
2 soap buddies – 2 x 2 soap units
Bodypaint
Cleaning monkey
POSSIBILITIES
FOR OTHER
PACKAGES
COMMUNITY FAIR TRADE
India
WASH ME GROW

15. COMMUNICATION PLAN
KIDS CORNER
IN STORE COMMUNICATION
WEBSITE
PROMOTIONAL ACTION
BAGS

17. 6 weeks before launch

18. 4 weeks before launch

19. 2 weeks before launch

20. 20th November

21. After launch

22. SALES
22% of the customers
New potential users
No product cannibalism

24. ADDENDUM

25. Inform personnel
6 weeks BL
Notification on site
4 weeks BL Contact press (teasers)
Mail to customers
2 weeks BL PR event
Labels on Buriti Baby products
Week BL Reward best customers
Launch – Launch of (online) kids corner
20th Kids days
november Start photo competition
After Possible extentions
Launch Keep media in the loop
ADDENDUM

26. COUNTRY COMMUNITY
SOAP BUDDIES
Lemon - soap unit South Africa New Dawn Farms
Strawberry - s.u. Enkel België gevonden
Pineaple - s.u. Ghana Bomarts Farms Ltd, Ghana
Apple - s.u. South Africa Vuki Farming
Sponge ?
CLEANING MONKEY
Monkey - s.u. Samoa Women in Business Development Inc
Frog - s.u. Samoa Women in Business Development Inc
Bear - s.u. Samoa Women in Business Development Inc
THE BODY PAINT
Cacao Ghana Kuapa Kokoo
Coconut Samoa Women in Business Development Inc
Tea tree Kenya Kenya Organic Oil Farmers' Association
Aloe vera Guatemala -
Seaweed Ireland community trade bladderwrack
WASH ‘N’ GROW
Strawberry - fizz balls + seeds
Aloe vera - fizz balls + seeds Guatemala -
WASH ME GROW
Train (acacia wood) India (Tamil Nadu) Teddy Exports
PACKAGING
Paper Nepal Get Paper Industries
ADDENDUM

27. Australia (online shop) Malaysia
Austria (online shop) Nederland | The Netherlands (online shop)
België | Belgique Norway
Canada (online shop) Philippines
Danmark | Denmark (online shop) Romania
Deutschland | Germany (online shop) Russia
España | Spain (online shop) Schweiz | Suisse | Svizzera | Switzerland(online shop)
Estonia Singapore
France (online shop) South Africa
Hong Kong Suomi | Finland
India Sverige | Sweden
Indonesia Taiwan
Italy(online shop) Thailand
| Japan Türkiye | Turkey
| Korea (online Shop) UK (online shop)
Latvia USA (online shop)
Lithuania Vietnam
ADDENDUM

28. ADDENDUM