WordPress has made it much easier for any business owner across the globe to create a professional storefront in minutes. However, if web design and online sales optimization are not at the core of your skill set you could be missing out on a whole lot of sales, too. Here are 7 proven conversion tips that will help optimize your WordPress website so you can gain more conversions.
3. Kudos to WordPress for creating such
an easy tool that business owners
across the globe are using their easy
drag-and-drop interface to create
professional online storefronts in
minutes!
4. Many business
owners are creating
websites that don’t
convert website clicks
into leads and sales.
5. These tips will help get these
conversion hacks in place to
make sure your site is
conversion-optimized and
making all the sales it can.
7. Mobile Devices are now responsible for more
web traffic than desktop and laptop computers
(we crossed the tipping point in 2014).
Get with the times and make sure your website
is mobile-friendly.
9. WordPress widget areas are an essential
part of your online sales campaigns.
Your opt-in forms, navigation, blog
sidebar (aka advertising space) should
work together to help you guide your
viewers to a sale.
11. Services like HelloBar, IntroBar, and
others integrate easily with
WordPress and allow you to give
user-specific greetings, call to action,
and opt-ins that build trust by
building on established behaviors.
13. A variety of WordPress plugins are available to drop a
retargeting pixel in the browsers of all your website
visitors.
Depending on the retargeting tool(s) you choose, you
can end up with a treasure trove of data about your
visitors and how they respond to various ads, calls to
action, special deals, and content. This can help you
optimize your site down to the last detail.
15. There are WordPress plugins that allow you to split
test (A/B test) virtually every component and area
of your site. Split-testing lets you figure out
what converts the best.
Once you get into the swing of A/B testing, turn
your WordPress site into an experimental
playground until you find the perfect combination
for optimized conversions.
17. Heatmaps provide invaluable data as to how
your visitors are interacting with your site. They
show you where people are looking and
clicking, where they’re scrolling too fast to see
anything but the color scheme, and where they
linger as they decide: to buy, or not to buy?
19. Once you find a popular topic be sure to write a blog post
that goes above and beyond your readers expectations. It’s
important to strike the perfect tone in each post
that will increase sales and engagement without
driving visitors away – this is as much an art as
science.
The words you write inspire the thoughts your
visitors think and—more importantly—the feelings
your visitors feel.
21. The biggest hack of all is turn your
WordPress site into a high-powered,
pro-active conversion machine.
We urge you to keep adjusting, keep
testing, and keep that conversion
faucet flowing even faster.
22. We help businesses gain a competitive
edge by leveraging the newest
marketing strategies and technology.