The document analyzes and summarizes the homepages of four musical artists - Bruno Mars, Little Mix, Ellie Goulding, and Demi Lovato. For each artist, it describes the design, layout, color scheme, images, navigation features, and target audiences presented on their websites. Overall, the document finds that each homepage conveys the artist's brand and personality while effectively promoting their music and keeping navigation clear and simple for visitors.

1. Analysis of websites
Natasha Gregory

2. Bruno Mars
 Bruno Mars’ homepage is very colour and catches the
eye immediately. The design and layout is effective for
this homepage because of the brightly coloured picture.
The homepage represent Bruno Mars and can leave an
impression on the audience. This is a very positive
homepage and would attract new audience members
to visit the site.

3. URL
At the side there
are different pages
which you can click
on and browse
through his site.
This is a navigation
bar
At the bottom there are
places in which you can
find his music such as
iTunes and Spotify
There are links
to his social
media pages for
the audience to
follow him
The main background photo is Bruno Mars from his
music video Uptown Funk. It also has the title of the
song as well. On top of that there is a play button in
which you can play the latest track.
At the top there
is a place where
you can change
the country you
come from and
sign in or join as
a new member.
Search
bar

4. Little Mix
 This is Little Mix’s website homepage. Their homepage
is very easy to navigate through as it is clearly labelled
as well as being unique to them. Through the website it
shows their personality which can attract the fans. The
main image on the page helps indicate the target
audience as it is kept ‘clean’ which could mean that it is
aimed at younger people as well as older people.

5. There is a menu at the top, which will take you to the
same page without the photos. This gives people the
option to see the contents clearly
URL
A pop up
featuring their
new album
Their name at the bottom of the page in
their normal font to keep everything
consistent
A navigation bar
in the middle of
the page to go
to other pages
on the website
A picture of the group
that covers the whole
homepage so the
audience know
exactly who they are

6. Ellie Goulding
 Ellie Goulding’s homepage is very easy to navigate
around because it is clearly labelled. The colour
scheme chosen is appropriate and suitable for her
website and overall it looks professional and attracts
attention. The images used help tell us what the target
audience is as the picture is ‘sexy’ with her showing
lots of skin which may be inappropriate for a younger
audience so therefore from this I can tell that her target
audience is older people.

7. The artists name in gold
which stands out
against the light blue
background
Links to other pages
within the website giving
information about her
tour dates
A picture of
the artist
Social media
links
Navigation bar
A link to her new single
along with the music
video in the middle of the
page which stands out
straight away and draws
attention to it making the
audience want to watch it

8. Demi Lovato
 Demi Lovato’s homepage has a lot more information on
it than others. It draws attention in because of the big
photo placed in the middle along with the black and
white colour scheme. Despite there being more
information on the page it is still kept simple and lots of
blank space.

9. Her new
single which
is out is linked
Her name clearly
stated in the middle
fitting in with her
colour scheme
Navigation
bar
News about
Demi to keep
up to date
Features an advert
that she is in
promoting ‘Naturally
Clear’
Social media links
at the bottom of
the page for
people to follow
her
Places to
download her
music
A photo of the
artist