pre production

1. Pre production
natasha sanderson

2. For the colour scheme of my magazine I
want to go for a very simplistic colour
scheme with a lot of black, white and grey
with maybe the odd pop of colour
potentially a lilac or powder blue colour. I
want my magazine to look sort of old
fashioned look and for it to look almost
vintage but with new gender fluid
fashion.

3. Front cover
Main image
masthead
Main cover line
(models name)
Cover line
Cover line
Cover
Line
For my front cover I took inspiration from vogue as I
really like the simplistic and minimalistic look that
vogue goes for. I am going to be only adding a few cover
lines to my coverline as I do not want these to take over
from the main image as I want my main image to hold
most of the message my magazine will be portraying,
However I will have a ‘main’ coverline at the bottom
Centre of my front cover with the models name as I saw
vogue did this and I really liked how bold it looked
without cluttering the magazine front cover.

4. Double page spread 1
Main Image
Image Article on photo
Image
Article on photo
Image Article on photo
Pull quote

5. Double page spread 1
For my first double page spread I have decided to have a full page dedicated to a main image as
when I did my research I noticed that the majority of the double page spreads I have seen have one
page dedicated to a main image. On my double page spread I want there to be a lot of pictures to
showcase different types of androgynous fashion. Beside each of the images I will write a small
article about each item of clothing potentially how you could fashion these pieces or why it is seen
as androgynous fashion.
Double page spread 2
In my second double page spread I still want there to be a lot of images however this time I have
not dedicated a full page to an image like i have in my last one. In this double page spread I have
also decided I want to add conventions such as a pull quote just to change it up and so it stands out
a little bit more.

6. Double page spread 2
image
image
image
image
image
Article
Title
article
Pull quote
article

7. Contents page
Image
Name of magazine
Cover stories
Cover stories
Date For my contents page I took inspiration from vogues contents page
as I really liked the simplistic and clean look. Eventhough it has a
simplistic and clean look it still does what a contents page should
do and give you information. Again I have decided would like a
main image as the centre of attention on my contentspage because
I think with the type of magazine I am creating it is important that I
showcase a lot of images and show the readers exactly what
androgynous fashion looks like.
Throughout the whole of my magazine I will have a total of 10
images

8. REFLECTION
What are you making?
I am making a fashion magazine based on the gender fluid fashion movement. I will be making 2 double
page spreads, a front cover and a contents page. Both my double page spreads will be based on the gender
fluid fashion movement and I will be discussing the problems that the gender fluid fashion industry is
facing and how we should accept this.
Why?
The purpose of making this magazine is because it is something I feel very passionate about and feel like
because I am passionate about it I can make a good magazine. The main purpose of my magazine is the
fact that I want gender fluid fashion to be something that everyone accepts and not something that people
judge because I feel like fashion does not have a gender and in this magazine I will breaking the
stereotypes and all the stigma that comes with it.
Who is it for?
My magazine will be aimed at both genders of any age, probably 16+ as I feel like a younger audience may
not fully understand the importance of the magazine I am trying to portray. Also we are the next
generation and therefore if we can all accept it other generations in the future will just see it as being
‘normal’

9. Where will it appear/on what?
My magazine will be a pyschical copy as when I did my survey the majority of people said that they are
more likely to pick up a psychical copy of a magazine as it is more traditional. However I may consider
making a online version too as some people said that would be more convienet for them. I think by
using the results when planning will help as I can see what I need to order in order for it to reach the
most people.

10. FONTS
I got all these fonts from Dafont. When I
went on dafont I searched in retro to get
the majority of these fonts as I decided I
want a quite retro/vintage look as I feel
like it will fit in nicely with my colour
scheme of very neutral and monotone
colours. I took heavy inspiration from
rolling stone magazine when chosing my
fonts especially the
Font as I feel like this is the closest to the
rolling stone magazine font. The main
inspiration for my whole magazine has
been vogue so I thought I could maybe
encorporate the vogue font in somehow,
potentially in the masthead.

11. I think these types of fonts will be a really good
choice as I think they are exactly what I am
looking for. I want something that is quite retro
but at the same time I want it to be bold and
eye catching and I think both of these fonts do
that. I will probably take inspiration from the
rolling stone magazine cover as I want to take
inspiration from vogue but I do not just want to
copy it exactly I want my magazine to look quite
unique and different. I feel like the rolling stone
font is a little bit more vague and people may
associate it with it as quick as they would with
the vogue font.

12. budget
I am going to purchase everything I want my models to wear as I don’t have everything that I need. This
means that I need to be sensible and try and find the majority of the things in charity shops or upcycle
things. Even just adding things such as jewellery, a scarf, makeup would be a cheap way to make clothes
more feminine. Adding things such as a tie, cufflinks etc. this will help make clothes more masculine as
well.
Outfit 1: dungarees with grey top underneath
Dungarees: between £20 and £30 if bought new
Grey t shirt: £4-£8
Outfit 2: suit with bows in the loopholes
Suit: already have
Bows: £1-£2
Outfit 3: flares and a shirt
Flares: around £20 if bought new
Mesh shirt : £15 if bought new

15. Location 1: graffiti wall down stonegate
Location 2 : studio at college

16. Lucy and Alfie Studio at college
Preferably Tuesday last session because lucy
has a free period
Lloyd Studio at college
Any day anytime that suits him
Model call sheet

17. Equipment/props/costume needed Locations needed
Rings and bracelet
(shot of hand and arm)
Studio at college
Dungarees
(full body of lucy and Alfie)
Potentially graffiti wall in town?
Studio at college
Makeup
(Lloyd?)
Studio at college
resources

18. Potential issues Solution
Something might come up and my models
might not be able to come
To make sure this doesn’t happen I will have
backup models so that I always have somebody
I could potentially lose my work To avoid this I will make sure that I back up all
my work onto one drive so that i always have a
copy of it
When taking pictures my camera or battery
could die
I will make sure when I am out or not taking
pictures in the studio at college that I will have
a spare battery with me
Contingency planning

19. Potential issue How will this be avoided?
Health and safety

20. Day/lesson tasks
Week 1
Mon
tues
wed
• Initial ideas power point
• Mood boards and vision boards
• Mood board analysis
• Key influences
Week 2
Mon
Tues
wed
• Research power point
• Existing product research and analysis
• Survey analysis
• interview
Week 3
Mon
Tues
wed
• Pre-production power point
• Style sheets
• Flat plans
schedule