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03 Marketing tips: how to develop a strategy

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Natalija Rodionova
Natalija Rodionova

Marketing basics: what should you know and pay attention to?

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MARKETING FOR SUCCESSFUL BUSINESS by Nataly Rodionova IT Academy STEP
WHAT IS SUCCESSFUL BUSINESS?
WHAT IS SUCCESSFUL BUSINESS? • GOOD PRODUCT • HAPPY CLIENTS • SALES & REVENUES • DEVELOPMENT • HIGH SALARIES
Make sure that those who potentially might have a need for your product get to know you and trust you.
MARKETING HOUR GLASS heard like trust try buy recommend
BE CLEAR ON STRATEGY Business strategy - basis of marketing strategy What do you want to achieve? Who are your competitors? Do you have the right product? Do you have the right price? What are your distribution channels? Can you achieve maximum profit?
KNOW YOUR CUSTOMER • Create a portrait of an ideal customer: • how does he/ she look like? • what does he/she want? • what is his/her problem? • how does he/she make purchases? • what is the best way to communicate with him/her?
BE DIFFERENT • clear and simple idea • different = uniquely valuable for your customers
KNOW YOUR MESSAGE AND BENEFITS Message: inspiring & motivating aim of your business Benefits: 3-4 arguments WHY to choose us?
• We help students to take a step to successful career in IT . • We offer the best personal computing experience around the world through innovative products.
HAVE RECOGNISABLE VISUAL APPEARANCE • we get 80% of information visually • your visual appearance - your brand - should be recognisable, supporting your messages and values • be consistent
FAMOUS LOGO
www.cambodia.itstep.org
6. TAKE CARE ABOUT WEBSITE Structure: • Story about you • You offer: services or products • Contact information Tips: • use visual language • keep simple and clean • take care about easy navigation • include links to all your social media profiles
PROMOTE RECOMMENDATIONS People like giving recommendations - feel smart Encourage recommendations because: - the most efficient way of communication - easier to get in touch with your TA - creates trust - less questions -less doubts about price

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03 Marketing tips: how to develop a strategy

  • 3. WHAT IS SUCCESSFUL BUSINESS? • GOOD PRODUCT • HAPPY CLIENTS • SALES & REVENUES • DEVELOPMENT • HIGH SALARIES
  • 4. Make sure that those who potentially might have a need for your product get to know you and trust you.
  • 6. BE CLEAR ON STRATEGY Business strategy - basis of marketing strategy What do you want to achieve? Who are your competitors? Do you have the right product? Do you have the right price? What are your distribution channels? Can you achieve maximum profit?
  • 7. KNOW YOUR CUSTOMER • Create a portrait of an ideal customer: • how does he/ she look like? • what does he/she want? • what is his/her problem? • how does he/she make purchases? • what is the best way to communicate with him/her?
  • 8. BE DIFFERENT • clear and simple idea • different = uniquely valuable for your customers
  • 9. KNOW YOUR MESSAGE AND BENEFITS Message: inspiring & motivating aim of your business Benefits: 3-4 arguments WHY to choose us?
  • 10. • We help students to take a step to successful career in IT . • We offer the best personal computing experience around the world through innovative products.
  • 11. HAVE RECOGNISABLE VISUAL APPEARANCE • we get 80% of information visually • your visual appearance - your brand - should be recognisable, supporting your messages and values • be consistent
  • 14. 6. TAKE CARE ABOUT WEBSITE Structure: • Story about you • You offer: services or products • Contact information Tips: • use visual language • keep simple and clean • take care about easy navigation • include links to all your social media profiles
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  • 18. PROMOTE RECOMMENDATIONS People like giving recommendations - feel smart Encourage recommendations because: - the most efficient way of communication - easier to get in touch with your TA - creates trust - less questions -less doubts about price