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Demystifying the Business of,[object Object],Social Media,[object Object]
What can you expect to learn today?,[object Object],Why Social Media is so HUGE right now,[object Object],Answers to the Top 5 Social Media questions ,[object Object],How to use the Top 5 Social Media sites for business,[object Object],Top tips and tricks to take away and start using today,[object Object]
What you need to do now,[object Object]
Social media is huge,[object Object],It’s important that we understand the huge shifts that are happening right now,[object Object]
If Facebook ,[object Object],were a country, ,[object Object],it would be ,[object Object],the third most ,[object Object],populated ,[object Object],in the world, ,[object Object],ahead of the ,[object Object],United States.,[object Object],Only China,[object Object],& India are,[object Object],more populated.,[object Object]
500 BILLION.,[object Object],The number ,[object Object],of minutes spent ,[object Object],on Facebook ,[object Object],per month. ,[object Object],LAST YEAR, THAT NUMBER WAS A MEASLY 150 BILLION,[object Object]
25 BILLION.,[object Object],The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each month on Facebook. ,[object Object],THAT’S MORE THAN 6X LAST YEAR’S VOLUME.,[object Object]
500,[object Object],BILLION,[object Object],The number of peer influence  impressions Americans  generate per year via social media.,[object Object],62% of those impressions come from Facebook.,[object Object]
35 HOURS,[object Object],The amount of video uploaded to YouTube every minute.,[object Object],THAT’S MORE THAN DOUBLE LAST YEAR’S VOLUME.,[object Object]
2 BILLION.,[object Object],The number of YouTube videos viewed per day.,[object Object],THAT’S TWICE AS MANY AS LAST YEAR.,[object Object]
4 BILLION.,[object Object],The number of images hosted on Flickr. ,[object Object],THAT’S 13X MORE THAN THE LIBRARY OF CONGRESS. ,[object Object]
ONE-THIRD.,[object Object],The proportion of women aged 18-34 who check Facebook when they first wake up,[object Object],Even before going to the bathroom. ,[object Object]
NINETY-FIVE.,[object Object],The percentage of companies using LinkedIn ,[object Object],to find and attract employees. ,[object Object],59% use Facebook and 42% use Twitter.,[object Object]
27 MILLION,[object Object],The average number of “tweets” per day on Twitter.,[object Object],THAT’S 8X LAST YEAR’S VOLUME. ,[object Object]
Years to reach 50 million viewers,[object Object],Radio,[object Object],38 years,[object Object]
Years to reach 50 million viewers,[object Object],Television,[object Object],13 years,[object Object]
Years To reach 50 million viewers,[object Object],Internet,[object Object],		4 years,[object Object]
Years to reach 50 million viewers,[object Object],iPod,[object Object],3 years,[object Object]
added 100 million users in less than 9 months,[object Object]
What is Social media? ,[object Object]
It is A Powerful Business Tool,[object Object],81% Generated exposure for their organization,[object Object],61% Increased subscriber/traffic/opt-ins ,[object Object],48% Generated qualified leads,[object Object],45% Reduced marketing costs,[object Object],35% Closed more business  ,[object Object],Source: Social Media Examiner 2010 Industry Report,[object Object]
Proof is in the purchase,[object Object],33% visit social media sites to engage in product research before making a purchasing decision,[object Object],47% say social media sites influence their decision to purchase specific companies services & brands,[object Object],26% of respondents changed their minds about purchasing a product after reading about it on a social media site.,[object Object]
Social Media Effects,[object Object],Source: Hubspot.com,[object Object]
The most important thing to know,[object Object],Social Media is all about engaging,[object Object]
Real World Story,[object Object],“I used to think Twitter was dumb, and I didn't even,[object Object],have a personal Facebook account until 2009. ,[object Object],Now, the social web counts for probably a third of our,[object Object],business.,[object Object],If you have a business, you might want to think about,[object Object],Gettingon the train too.”,[object Object],Chris Guillebeau, Founder UnconventionalGuides.com has a small army (20K subscribers), ,[object Object],several successful online products and now a published book!,[object Object]
Why you need to be social,[object Object],Being social is not just for people it’s for organizations too!,[object Object],You can’t afford to not  use Social Media as part of an integrated marketing effort.,[object Object],Social Media is here to stay so learn how to maximize ,[object Object],	it for amazing results.,[object Object]
What is Social Media?,[object Object],Social Media is media with a social component,[object Object],that provides a two-way street for communicating. ,[object Object],Social media is produced through ,[object Object],self-publishing & user-generated,[object Object],content vs traditional media,[object Object]
What is Social Media?,[object Object],Social Media can be broken down as follows,[object Object],Social Networking. (Facebook, LinkedIn, Twitter),[object Object],Social Photo and Video Sharing. (YouTube, Flickr),[object Object],Wikis. (Wikipedia, Wikia),[object Object],Social Bookmarking. (Diigo, Furl),[object Object],Social News. (Digg, StumbleUpon, Reddit) ,[object Object]
Don’t be overwhelmed,[object Object],You don’t need to be on all those sites!,[object Object]
Where do you need to be?,[object Object],Create compelling content and stories to draw people to you.,[object Object],Make a specific ask or establish a specific goal to reach.,[object Object],Make it astonishingly easy for your customers to take action,[object Object]
What are the Top 5 questions asked by organizations today?,[object Object]
Question #1,[object Object],How do I measure social media ROI?,[object Object]
Answer #1,[object Object],How do I measure social media ROI?,[object Object],Set goals and track actual reach,[object Object],Measure your conversation share,[object Object],Use recommendations and referrals,[object Object],Create inbound link love,[object Object],Utilize Social Bookmarking,[object Object]
Question #2,[object Object],What are the best practices?,[object Object],?,[object Object]
Answer #2,[object Object],What are the best practices?,[object Object],Treat Social Media like an offline relationship,[object Object],Be LARGE - Listen, Ask, Respond, Give, Engage,[object Object],Go for AAA – Authoritative + Authentic + Available,[object Object],Be consistent with your brand message,[object Object],Don’t shout out and sell all the time,[object Object]
Question #3,[object Object],How do I best manage my time online?,[object Object]
Answer #3,[object Object],How do I best manage my time online?,[object Object],Spend 30-60 minutes doing the right things daily,[object Object],Check-in 2-3 times per day - scan, engage & maintain,[object Object],Focus on the top 3-5 tools and forget the rest ,[object Object],Set a weekly schedule and stick to it,[object Object],Track your results and measure what’s working,[object Object]
Question #4,[object Object],How do I reach my target markets?,[object Object]
Answer #4,[object Object],How do I reach my target markets?,[object Object],Setup Google alerts for your target market keywords,[object Object],Set up Google alerts for your business & competition,[object Object],Then monitor who is talking and where they hang out,[object Object],Start engaging on those blogs, websites and forums ,[object Object],Leave intelligent comments, opinions and links back,[object Object]
Question #5,[object Object],How do I generate traffic and leads?,[object Object]
Answer #5,[object Object],How do I generate traffic and leads?,[object Object],State what value you provide & problem you solve,[object Object],Ask people to link back to your site & link to theirs,[object Object],Create a call to action on your website,[object Object],Establish a CRM system to capture leads,[object Object],Create specific content to follow up and convert,[object Object]
Why your business needs to be on Facebook ,[object Object]
Why Facebook?,[object Object],Facebook is a huge social network with 600M+users,[object Object],That’s a lot of eyeballs to get your business in front of!,[object Object]
People spend money on Facebook,[object Object],Over 5 million people are `likes’ of Facebook pages,[object Object],The average `like’ spends $71.84 as opposed to non fans,[object Object],41% more likely to recommend your product to their friends,[object Object]
Example of a Great Facebook Page,[object Object]
Add Personality To Your Page ,[object Object],[object Object]
Update 2-3 times daily
Vary your content
Mix up your media
Create events
Write a note and tag your fans,[object Object]
Fans can interact with your brand by liking, commenting and sharing your content
You can install apps to run contests, polls, quizzes, videos, photos
You can create a customized landing tab to ensure `Likes’ connect with you further
You can link your blog feeds to publish to your page and show your Twitter updates on a tab,[object Object]
Connect to your other social media sites
Integrate updates to your Twitter Feed
Use Facebook Connect on your website
Get a vanity URL so you can be easily found (http://www.facebook.com/username/)
Buy Facebook ads to drive people to your page,[object Object]
Why Twitter?,[object Object],Twitter has over 145 million users who are part of a,[object Object],lively 24/7 conversation.  ,[object Object]
How does Twitter work?,[object Object]
Getting Started With Twitter,[object Object],Follow relevant accounts using these tools,[object Object]
Twitter Terminology,[object Object],Learn the key lingo to stay cool on Twitter:,[object Object]
Twitter Best practices,[object Object]
How do you find business leads?,[object Object],[object Object]
Look at trending topics to find potential clients
Credit people with personal #Follow Friday #FF
Connect with people and direct them to your site
In your bio put a direct link to your sales page or site
Create a friendly autoresponder and give away a useful free report,[object Object]
Create usefu lists on Twitter  for people to follow
Visit Tweetml.org to follow an entire list in one go
Use ManageFlitter unfollow people,[object Object]
Why your business needs to be on LinkedIn,[object Object]
Why LinkedIn?,[object Object],Used by over 70 million professionals & gains 1 new member per second and 3M per month,[object Object]
How does LinkedIn work?,[object Object],Create your own online resume,[object Object],Create a company profile to give you more visibility,[object Object],[object Object]
Find potential hires or strategic alliances
Create links to your company & generate traffic
Showcase your initiatives to millions,[object Object]
Examples of great LinkedIn Profiles,[object Object]
Leverage the power of LinkedIn ,[object Object],Ask a question on LinkedIn’s discussion forum,[object Object],[object Object]
Answer questions and be a helpful resource
Make new connections through this activity
Send direct messages to your connections
Join groups and meet people with similar interests
Create events and gain more exposure to new clients,[object Object]

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Demystifying Social Media for Business

Hinweis der Redaktion

  1. Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
  2. Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
  3. Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
  4. Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
  5. What are the key metrics to follow for measuring ROIHow do I convince stakeholders that investing in social media is time and money well spent?
  6. Set goals then track and measure actual reachMeasure your conversation shareUse recommendations and referralsCreate inbound link loveUtilize Social Bookmarking
  7. How do I make sure our message is noticed?What are the marketing DOs and DON'TsWhat’s the most effective non ‘spammy’ way to drive businessHow do I make a message go viralHow can I best spend our online marketing budget
  8. How long I should spend on social media marketingHow do I avoid overwhelm
  9. How do I narrow our social media marketing efforts to our target market?What’s the best use of social media marketing to target small niche markets with a strategy and customized content?How do I use social media to build brand awareness?
  10. How do I obtain qualified subscribers to our blog, Youtube channel, newsletter and Twitter feed?How do I reach a large audience, outside of our current contacts and get them to respond?How do I drive more traffic to our website using social media marketing?What are keywords and how can I use them?
  11. The average user is connected to 60+ pages, groups and eventsGlobal reach with 70% of users located outside the US100+ million users access Facebook from a mobileA great platform to build your relationshipsIncreases your visibility as people share your contentBusiness pages are a low cost marketing method Acts as a real time search engine
  12. Fans (‘Likes’) of your page will see your page posts in their News Feed mixed in with updates from friendsFans can interact with your brand in a number of ways based including commenting on a post, liking it, and sharing itIn addition you can install apps to run contests, polls, quizzes, videos, photos and customized landing tabsYou can link your blog feeds to publish to your page and show your Twitter updates on a tab
  13. Vary your content and post article links from you or other sources, ask questions and newsy updatesMix up your media – add photos and ask your clients/ customers to post photos of them using your brand, product or serviceEvents: and link them to your page such as a webinar your holding or an upcoming sale
  14. Share their experiences, both good and not so goodProvide feedback on recent events or launchesDiscuss product ideasLearn about exclusive deals or offersGet customer service
  15. Twitter lets you write and read messages of up to 140 characters – because less is moreTweets (messages) are public to everyone but you can direct a message to a specific person using their `handle’Twitter can be thought of as a real-time giant search engine where people update by tweeting the latest news, events, thoughts, questions and links You can access Twitter via the Twitter website, your phone or manage your accounts from a plethora of applications
  16. Use search.twitter.com to find people talking about your publication or print topics - then follow themUse We Follow to follow ‘Tweeters’ by category such as media, lifestyle, health, newsCreate a Twellow account – Twitter Yellow Pages, add an extended publication bio here and follow relevant peopleYou can also choose to interact without following an account, just send them a tweet and get chatting
  17. @username is a public message to or about someoneFollow is to subscribe to somebody’s messagesDirect Message (d username) is a private message Retweet (RT @username ) is when you repost a valuable message from someone and give them creditvia @ is another way of sharing a RT but allows you to put the message first and credit them later
  18. Build relationships on TwitterListen for comments about youRespond to comments and queriesAsk questions and be genuinely interestedPost links to things people would find interestingRetweet messages you would like to shareUse a friendly, casual toneDon’t spam people!2. Harness the real-time nature of TwitterAsk questions, float ideas, post polls and expect fast feedback as your following growsIf you’ve launched a new issue, new publication or new campaign, search Twitter for commentsRespond to customer service issues quicklyBe sure to quickly engage in discussion on a tricky public issue your company is dealing with
  19. Individual asset for you to showcase your brandConnect with professionals in the same field as youBuild trust and relationships in your networkGet recommendations from partners and clientsJoin and participate in group discussionsMeet professionals with related areas of interestGain insights into the latest trends in your area
  20. Use your status update to submit latest blog articles, website updates or new business information for people to viewShare and send this to Twitter, Facebook and post to groups you’re members ofGet recommendations
  21. In your network and organizationsGain exposure for your publication as professionals within the network gather to answer your questionMake new connections as a result of these conversationsCreate articles for your publication based on answers
  22. Get off to a fast start by seeking out others with common interests Service partners or strategic alliancesSelect them based on trusted recommendations from people in your network.
  23. Do not be afraid to ask for favours within your network such as a recommendation or introductionPass along information that might be worthy to your first degree network Make introductions on behalf of others in your network as a courtesyAlways remember to give back anything you take out of it
  24. Use LinkedIn’s status update to share a valuable note, blog post, article or informationUse this sparingly and not as a ‘Daily About Me’ broadcast or sales pitchPeople do not wish to know what’s going on in your life on a daily basisAvoid the boilerplate text when adding a connection and instead write a personal one
  25. Build a community and connect with your readershipCreate a “human” feel behind your business & brandImprove your SEO and generate traffic with fresh contentBuild trust and establish authority in your fieldControl your news and updates to the public with your own PR platform and messaging toolMaximize this low cost form of marketing
  26. Search on on Technorati, AllTop & BlogRank
  27. Post informative articles related to your businessAllow readers to share your content, comment & engageCreate pages with more information on your publicationAdd plug-ins and widgets to offer even more functionalityDraw traffic to your website or social networks
  28. Enticing header with name of blog, tag lineClear call to action buttons to subscribe by email and RSS Search function so you can see how visitors use your siteAbout page with photo and testimonialsUse a variety of media: text, video, audioPlenty of white space to make it easy to readSocial Media links to share your content and connect with you