Airium investor presentation deck 2015 06_crowdfunder

Company Overview June 2015
T a i l o r e d C l o u d B a s e d H o t e l
M a n a g e m e n t S o l u t i o n s
B o u t i q u e Ÿ B l u e t o o t h E n a b l e d Ÿ B u d g e t E f f i c i e n t

Airium |www.airiuminterna+onal.com

Airium International:
Comprehensive, cloud-based hotel software tools
2
Cloud-‐based
solu-on
that
manages
hotel
opera-ons

anywhere,
any+me,
on
essen-ally
any
device

Real-‐+me
access
to
virtual
data
storage
-‐
emphasizing

accessibility,
flexibility
and
convenience

Cost
effec+ve
-‐
flexible
modular
system
with
a
fee

structure
favouring
opera-ng
versus
capital
expenditure

Energy
efficient
pla>orm
–
layers
on
top
of
exis-ng

hardware
and
network
with
minimal
added
requirements


The Airium Advantage
3
Cost-‐Eﬀec+ve,
Full-‐Spectrum
Solu+on

Airium
is
an
end-‐to-‐end
cloud-‐based
hotel
management
solu-on
that
is

compe--vely
priced
and
easy
to
implement

Real
Time
Yield
Enhancement

Airium
enables
clients
to
update
hotel
room
rates
real
-me,
based
on
demand

and
maximizing
revenue

Extensive
Usage
Modules

The
Airium
modules
include
reserva-ons,
property
management,
a
booking

engine
and
mobile
access

Suits
All
Sizes
of
Hotels

Airium
can
meet
the
needs
of
all
hotels
segments,
from
bou-ques,
to
mid-‐size

and
large
hotel


Airium is positioned to grow
in a high potential and proven market
4
An
investment
with
Airium
is
par+cipa+on
in
an
early-‐stage

growth
company
with
exis+ng
sales
trac+on

By
2018

•  1,400
hotels

•  1,500,000
rooms
night/
year

Today

•  270
hotels

•  496,000
rooms
night/
year


Airium aligns with
an advantageous industry opportunity
5
* Source: Capterra
•  Commercial
hotel
business

is
very
large
and
generates

in
excess
of
$6
billion
in

rooms
revenue*

•  Majority
of
hotel
growth
is

coming
from
Asia
and

South
America*

Global
Hotel
Growth

•  Technology
underserved
segments:

Economy,
Midscale
and
Bou-que
hotels

•  High-‐growth
regions

Airium
pursues
two
key
growth
opportuni-es,

aggressively
targe-ng:


Introducing Airium: An end-to-end
cloud-based hotel management solution
6
PROPERTY
MANAGEMENT
ENGINE

•  Front
Desk

•  Housekeeping

•  Cashiering/Point
of
Sale

•  Reports

•  Accoun-ng/Inventory
*

(op-onal)

Airium.PME
CENTRAL
RESERVATION
SYSTEM

Airium.CRS
•  Reserva-ons

•  Rates
and
Contracts

Management

•  Marke-ng
and
CRM

•  Reports

•  Channel
Manager
*

INTERNET
BOOKING
ENGINE

Airium.IBE
•  Reserva-ons

•  Payment
Gateway

•  Loyalty


Airium Hospitality Suite line-up offers
management of all key activities
7
IBECRSPME
PROPERTY
MANAGEMENT
ENGINE

Front
Desk
Reports
Housekeeping

•  Manage
reserva-ons
with
minimum
hassle

•  Expedite
check-‐ins
and
check-‐outs

•  Improve
staﬀ
produc-vity

•  Add
ﬂexibility
to
day-‐to-‐day
opera-ons

•  Add
convenience
with
versa-le
billing
features:

room
extras
charges
●
adjustments
●
encashment
●
split
billing
●
early
se^lement
●
check-‐out

8
IBECRSPME
Marke-ng
&
CRM
Contracts
/
Rates
Mgt

Airium
CRS
oﬀers
business
ﬂows
for:

•  Reserva-ons

•  Contracts
&
Rate
Management

•  Marke-ng

•  Customer
Rela-onship
Management

•  Travel
Agent
Management

•  Performance
Analysis

CENTRAL
RESERVATION
SYSTEM


9
IBECRSPME
INTERNET
BOOKING
ENGINE

Reserva-ons
Payment

gateway
Loyalty

•  Convert
corporate
website
into
a
24/7
reserva-on
centre
and
increase
sales

•  Ac-vate
a
loyalty
program
that
makes
visitors
come
back

•  Enable
online
visitors
to
custom
build
travel
i-neraries
across
a
single
chain
of
hotels,
owned

hotels
or
combined
with
other
aﬃliated
hotels


10
Airium Leisure
– Centralized
Rental System
Bluetooth
Door Kit
Allows patrons
to open their hotel
room door with a
mobile smart phone
via Bluetooth
Connection
Allows hotels
to manage and
maintain third party
product inventory
for ancillary
services such as
jet skis, bicycles,
spa appointments
Airium enhances user and client experience by
integrating with latest technology
Full page
passport
scanner with
OCR Software
library and
SDK
Provides
greater
speed and
security


Airium Light, our boutique offering, is a fully customizable, modular hotel
management system that meets the needs of small/independent hotels in a
no-frills solution.
Airium Light allows hotels an “a la carte” service to chose any of the Airium
features that suit their needs.
11
For maximum flexibility, Airium Light
offers a la carte service
Client
selects
modules,
tailoring
package
to
needs
and
budget:


To deepen access to new customers,
Airium Gateway to be rolled out globally
12
Sales
growth
strategy

•  Currently
available
in
Asia

Paciﬁc,
Airium’s
booking

engine
is
planned
to
expand
to

a
global
pla>orm
in
2015

•  Rela-onships
with
hotel

groups
are
being
cul-vated
for

sales
growth
beyond
Asia

Paciﬁc

•  New
sales
teams
will
focus
on

developing
channels
in
the

Americas


Current top ten hospitality property
management software
13
23.7

5.8

4.8

2.7

2.3

in
thousands

VENDOR
CUSTOMERS
USERS
SOCIAL


Airium offers the most features
versus top competitors
Descrip+on
Airium
Micros
MSI
HoteLogix

Cloud
Based

Ease
of
Implementa+on

Pay
based
on
Occupancy

24/7
Support

Mobile
Accessible

Restaurant
Management

Light
Version

Leisure
Rentals

Scanner

Blue
Tooth
Door
Opener

14


Airium’s competitive advantages create
traction with an underserved market
15
•  variable
pricing

•  cloud-‐based
structure

versus

compe-tor’s
high
ﬁxed-‐
price,
server-‐based

solu-ons

Dual
Compe--ve

Advantages

Eﬀec+ve
solu+on
for
technology-‐
underserved
segments:

•  Economy

•  Midscale

•  Bou3que

•  Upscale

•  Luxury

•  Extended
Stay

Well-‐Posi-oned
to
Target
An

Underserved
Market

Hotel

industry

segments


Directors and Advisory Board provide deep
insight into strategic direction for Airium
16
BARNEY
PELL
–
VICE-‐CHAIRMAN

BOARD
MEMBER

Mr. Pell has a long history as a leading
technology innovator, product visionary,
entrepreneur, and angel investor. He has
active investor, board member, and advisory
roles with multiple start-up companies and
non-profits across a variety of industries.
Mr. Smith is a seasoned technology business
partner and advisory board member, including
a twenty year role on the Kennedy board of
Joseph P. Kennedy Enterprises, the Kennedy
family investment office. He has been
extensively involved in education, politics and
non-profit arenas.
STEPHEN
KENNEDY
SMITH

BOARD
MEMBER

Mr. Woodley is a recognized professional with a 30-year career, predominantly in the international business community.
He has held senior positions in a number of Fortune 500 companies where he has held regional and global responsibilities
for operations and client delivery. Mr. Woodley held key leadership roles at Citigroup, JP Morgan and currently at ATB,
where he made significant strategic and operational impacts.
IAN
WOODLEY
–
ADVISORY
BOARD
MEMBER

Mr. Furlane brings over 30 years of specialty
technology experience. He is considered to be
one of the leaders in this industry as a result of
his successful business experience, his
companies’ technological innovation, and his
international scope.
GRANT
FURLANE
–
CHAIRMAN

BOARD
MEMBER

LUCE
VEILLEUX

BOARD
MEMBER

Ms. Veilleux’s career as a senior financial
services executive has been distinguished by
breakthrough initiatives in payments,
automotive lending, and database marketing.
She has sat on boards and acted as an
advisor in the entrepreneurial space for Yellow
Pepper, MoPals, and MarsDD.
See Appendix for full biographies


Experienced team of successful entrepreneurs
and industry specialists at Airium’s helm
17
SENIOR
VP

PAUL GLAVINE
Paul Glavine is a serial entrepreneur and is
recognized as one of the up and coming young
entrepreneurs in Canada.
PRESIDENT

&
CEO

LUCE VEILLEUX
Luce Veilleux’s career as a senior financial
services executive has been distinguished by
breakthrough initiatives in payments, automotive
lending, and database marketing.
IRINA ZUSMANOV
Irina Zusmanov brings marketing experience with
a strong focus in the digital sector.
DIRECTOR
OF
MARKETING
&
TECH.
SUPPORT

NAWODA HERATH
With a wealth of experience in Information
Technology and a specialty in business and
systems analysis, Nawoda Herath contributes
significant subject matter expertise to the team.
HEAD
OF
OPERATIONS
-‐
ASIA
PACIFIC

XENOS WAHID
Xenos Wahid is a results-oriented marketing
professional who brings over 15 years of
experience, including 10 years of management
experience.
HEAD
OF
SALES
–
ASIA
PACIFIC

NATALIE BISSET
Natalie Bisset is a deeply experienced
professional growing businesses including raising
capital and debt for rapidly growing organizations.
VP
BUSINESS
DEVELOPMENT

CATHY-ANN SHIM
Cathy-Ann is an accounting professional with a
track record of excellence managing and
performing accounting functions in fast-paced
environments.
CFO


An established platform with opportunity for
further international growth
Airium
Interna-onal,
headquartered
in
Toronto,
Canada
provides
cloud
based
IT
solu-ons
for
hotels
in

all
segment
categories.
Airium
is
the
spin
oﬀ
of
the
hotel
management
division
of
John
Keells,
the

largest
conglomerate
in
Sri
Lanka.

The
company
has
been
in
opera-on
for
the
last
year,
with
35
hotel
chains
and
270
hotels
as
ac-ve

clients.
Airium
combines
the
best
elements
of
hotel
management,
from
booking
engines,
reserva-on

systems,
property
management
systems
as
well
as
innova-ons
such
as
Bluetooth
door
kits
and
leisure

rentals.

The
company
is
led
by
an

experienced
team
of
highly

successful
entrepreneurs
and

industry
specialists
with
proven

track
records
of
growing

businesses.
The
company
has

assembled
a
highly
dis-nguished

group
of
successful
inﬂuencers
on

its
board
of
directors.

18

AiriumInternational.com
www.linkedin.com/company/airium-international
www.facebook.com/AiriumInt
T a i l o r e d C l o u d B a s e d H o t e l
M a n a g e m e n t S o l u t i o n s
B o u t i q u e | B l u e t o o t h E n a b l e d | B u d g e t E f f i c i e n t

APPENDIX A:
Board of Directors and Advisory Board
Biographies


CHAIRMAN

Mr.
Furlane
brings
30
years
of
technology
experience
specializing
in
the
Transporta-on,
Network
Security,
and
Parking

industries.
He
has
been
involved
in
over
500
million
dollars
in
Technology
investments
and
was
contracted
to
lead
the

ini-a-ves
of
several
large
public
IT
companies.
He
aggressively
built
three
transporta-on
technology
companies
that

established
the
vanguard
for
tracking
and
monitoring
vehicle
movement.
His
companies
developed
and
sold
integrated

control
systems
for
major
airports,
hospitals
and
parking
lot
management
companies.
Mr.
Furlane
is
Co-‐Founder
and

Chief
Execu-ve
Officer
of
LocoMobi,
a
cloud
based
provider
of
product
and
services
in
the
parking
and
transporta-on

industry
as
well
as
mobile
payments.

A
former
President
of
the
Canadian
Parking
Associa-on,
Mr.
Furlane
served
as
Co-‐Chairman
of
the
first
World

Symposium
on
Intelligent
Transporta-on
Systems,
an
interna-onal
symposium
aênded
by
delegates
represen-ng
50

countries.
As
a
result
of
his
successful
business
experience,
his
companies’
technological
innova-on,
and
his

interna-onal
scope,
Mr.
Furlane
is
considered
to
be
one
of
the
leaders
in
this
industry.
Mr.
Furlane
served
as
Chairman

to
the
Neurological
Hospitals
Centers
for
Ability,
and
the
Board
of
Governors
of
Ontario
Junior
A
Hockey,
and
has

investments
in
the
Entertainment
and
Sports
industries.

Board of Directors: Grant Furlane
21


VICE
CHAIRMAN

Mr.
Pell
has
a
long
history
as
a
leading
technology
innovator,
product
visionary,
entrepreneur,
and
angel
investor.
He

was
an
Entrepreneur-‐in-‐Residence
at
Mayfield,
a
top
venture
capital
firm,
which
he
leq
to
become
Founder
and
CEO
of

Powerset.
In
2008
Microsoq
acquired
Powerset
to
help
create
its
new
search
engine,
Bing,
and
Barney
then
served

Microsoq
as
Search
Strategist
and
Evangelist
and,
later,
as
leader
of
Local
Search
at
Bing.
Earlier
in
his
career
Barney

managed
advanced
soqware
technologies
at
NASA,
including
mission
cri-cal
soqware
for
the
Mars
Explora-on
Rovers

mission,
and
the
development
of
the
Remote
Agent,
the
first
AI
system
to
fly
onboard
and
control
a
deep
space
probe.

Barney
has
ac-ve
investor,
board
member,
and
advisory
roles
with
mul-ple
start-‐up
companies
and
non-‐profits
across

a
variety
of
industries,
and
has
been
involved
with
a
number
of
start-‐ups,
several
of
which
have
been
acquired
by

leading
Internet
companies.
Barney
is
Co-‐Founder,
Chairman
and
Chief
Strategy
Officer
of
LocoMobi,
a
cloud
based

provider
of
product
and
services
in
the
parking
and
transporta-on
industry,
as
well
as
mobile
payments.
He
is
Co-‐
Founder,
Vice
Chairman
and
Chief
Strategy
Officer
of
Moon
Express,
a
private
company
building
autonomous
robo-c

lunar
landers,
and
is
also
Associate
Founder
and
Trustee
of
Singularity
University.
Barney
received
his
Ph.D.
in
computer

science
from
Cambridge
University,
where
he
was
a
Marshall
Scholar,
and
his
B.S.
degree
in
symbolic
systems
from

Stanford
University,
where
he
graduated
Phi
Beta
Kappa
and
was
a
Na-onal
Merit
Scholar.
He
is
a
frequent
speaker
at

conferences
and
universi-es.

Board of Directors: Barney Pell
22


Stephen
Kennedy
Smith
received
his
B.A
from
Harvard
University,
J.D.
from
Columbia
University,
and
M.Ed.
from

Harvard
University
School
of
Educa-on.
Aqer
law
school,
Mr.
Smith
served
as
an
assistant
district
aôrney
in
New
York.

He
later
joined
the
staff
of
the
Senate
Judiciary
and
Foreign
Rela-ons
Commiêes.
Aqer
leaving
the
Senate,
Mr.
Smith

worked
at
Conflict
Management
Group;
a
non-‐profit
associated
with
Harvard
Law
School,
and
taught
in
the
advanced

program
on
nego-a-on
at
Harvard
University
Law
School.
As
part
of
his
work
at
Conflict
Management,
Mr.
Smith

consulted
with
global
clients
including
the
Organiza-on
of
African
Unity,
the
World
Bank,
the
Inter-‐American

Development
Bank
and
the
par-es
in
the
Irish
Peace
process.
Mr.
Smith
is
a
three-‐-me
recipient
of
the
Danforth
Award

for
excellence
in
teaching
at
Harvard
University
and
is
also
the
winner
of
the
Lyndehurst
Founda-on
Prize
for
social
and

ar-s-c
achievement.

For
the
past
twenty
years,
Mr.
Smith
has
been
on
the
Kennedy
board
of
Joseph
P.
Kennedy
Enterprises,
the
Kennedy

family
investment
office.
He
has
delivered
keynote
presenta-ons
at
the
annual
conferences
of
the
Family
Firm
Ins-tute

and
the
Family
Office
Exchange–
the
two
major
family
business
organiza-ons.
He
has
also
served
on
the
board
of
the

John
F.
Kennedy
Library,
the
Robert
F.
Kennedy
Memorial,
Ci-zens
Energy,
the
Northeastern
University
School
of
Public

Policy,
and
INCAE
Business
School
and
the
advisory
board
of
the
Joslin
Diabetes
Center
at
Harvard
Medical
School.
He
is

a
Fellow
at
the
Interna-onal
Economic
Alliance,
an
organiza-on
dedicated
to
promo-ng
innova-ve
interna-onal
trade.

As
a
partner
and
advisory
board
member,
Mr.
Smith
is
ac-vely
involved
in
a
number
of
medical
and
green
technology

businesses,
including
Emlink,
which
develops,
designs
and
manages
sustainable
technology;
The
Marwood
Group,
a

healthcare-‐focused
strategic
advisory
and
financial
services
firm;
and
Pear
Therapeu-cs,
a
medical
soqware
company.

Mr.
Smith
was
Deputy
Campaign
Manager
for
Senator
Edward
Kennedy
during
his
Presiden-al
and
Senatorial

campaigns,
Youth
Coordinator
for
the
campaign
of
Mario
Cuomo,
served
on
the
New
England
Steering
Commiêe
for

the
Obama
presiden-al
campaign,
and
con-nues
to
be
ac-ve
in
Democra-c
poli-cs.

23
Board of Directors: Stephen Kennedy Smith


PRESIDENT

&
CEO

Luce
Veilleux’s
career
as
a
senior
financial
services
execu-ve
has
been
dis-nguished
by
breakthrough
ini-a-ves
in

payments,
automo-ve
lending,
and
database
marke-ng.
As
SVP
of
Retail
Products
at
Sco-abank
Interna-onal,
she

launched
the
first
mobile
wallet
in
the
Americas,
Tcho
Tcho
Mobile,
which
was
publicly
acclaimed
by
Bill
Clinton;
it
won

the
Bill
Gates
Founda-on
Award,
among
other
global
accolades.
She
par-cipated
in
more
than
20
due
diligences,

resul-ng
in
the
acquisi-on
of
11
different
banks
in
La-n
America
and
Asia,
and
launched
a
new
automo-ve
lending

model
for
La-n
America.

While
CMO
at
Aeroplan,
Ms.
Veilleux
renego-ated
the
CIBC
co-‐brand
card
contract,
resul-ng
in
an
incremental

$100MM
annual
revenue
and
$1.3B
over
the
life
of
the
agreement.

She
ushered
in
the
era
of
big
data
at
RBC
while

heading
the
cards
and
marke-ng
divisions,
and
launched
Avion,
Canada’s
leading
credit
card.

Most
recently,
she
has
sat
on
boards
and
acted
as
an
advisor
in
the
entrepreneurial
space
for
Yellow
Pepper,
MoPals,

and
MarsDD.
She
is
a
past
member
of
the
boards
of
the
The
Children’s
Aid
Founda-on,
Sco-abank
Chile,
the

MasterCard
La-n
American
Advisory
and
the
Canadian
Marke-ng
Associa-on.
Ms.
Veilleux
holds
an
MBA
from
the

University
of
Western
Ontario
and
a
Bachelor
of
Commerce
from
McGill
University.
She
has
three
children
and
is
fluent

in
English,
French
and
Spanish.

24
Board of Directors: Luce Veilleux


In
a
career
that
spans
almost
30
years,
the
majority
of
which
has
been
within
the
interna-onal
business
community,
Ian
has
held

senior
posi-ons
in
a
number
of
Fortune
500
companies
where
he
has
held
regional
and
global
responsibili-es
for
opera-ons
and
client

delivery.

A
recognized
professional
in
process
design
and
management,
produc-vity
and
efficiency
solu-ons,
Ian
has
been
involved

and
has
led
many
major
structural
and
technology
changes
over
the
years.
Inherent
in
the
roles
he
has
held
has
been
a
strong
focus
on

corporate
governance
including
risk
mi-ga-on,
regulatory
compliance
and
cost
control.

Ian
has
also
held
senior
posi-ons
in
business
development
in
both
Financial
Services
and
Technology
having
spent
some
-me
as
a

principle
consultant
for
a
global
technology
company
specializing
in
BPM
solu-ons.
Over
the
years,
he
has
been
interviewed
in

Na-onal
and
industry
publica-ons
on
several
occasions
for
his
views
on
the
Financial
Services
industry.

Ian
was
Head
of
the
Deriva-ve

Opera-ons
across
Europe
and
parts
of
Asia
for
Ci-group
as
part
of
the
Corporate
and
Investment
Banking
division
whose
net
revenue

exceeded
$5
billion
USD.
His
responsibili-es
included
the
support
of
the
firm’s
European
deriva-ve
business
including
the
day
to
day

control,
processing
and
se^lement
ac-vi-es
for
thousands
of
complex
transac-ons
involving
the
movement
and
se^lement
of
billions

of
dollars
across
hundreds
of
geographic
loca-ons
and
in
mul-ple
-me
zones.
Ian
designed
and
implemented
capabili-es
to
support

this
scale
of
business
while
reducing
support
costs
in
excess
of
$10
million
USD
per
annum
during
his
appointment.
These
capabili-es

included
process
re-‐engineering
and
design,
Human
capital
development
and
technology
design.
He
then
moved
into
a
role
as

European
Head
of
Business
development
for
the
Listed
Deriva-ve
business
helping
to
build
out
the
exis-ng
client
base
by
exploring

new
markets
and
introducing
clients
to
support
technology
and
services
previously
not
marketed
resul-ng
in
several
million
dollars
in

addi-onal
annual
revenue.

At
JP
Morgan,
whose
net
annual
revenues
exceeded
$21
billion,
Ian
was
responsible
for
the
scheduling,
coordina-on
and
control
of

process
and
func-onal
migra-ons
for
the
EMEA
(Europe,
Middle
East
and
Africa)
region
into
globally
centralized
internal
u-li-es.
This

role
was
pivotal
in
the
coordina-on
and
func-onaliza-on
of
thousands
of
end
to
end
processes
as
they
were
moved
from
one
site
to

another
with
average
daily
transac-onal
volumes
in
excess
of
$1.25
million
across
all
asset
classes.

ATB
is
an
Albertan
Government
Financial
Ins-tu-on
that
provides
financial
services
to
the
Provence
of
Alberta.
With
a
strong

con-ngent
towards
Energy
and
Agricultural,
ATB
have
assets
in
excess
of
$33
Billion
as
per
the
2013
annual
report.
Ian
is
currently

responsible
for
the
control
and
governance
of
the
Corporate
Financial
Services
Group
that
provides
commercial
loans
and
holds
assets

in
excess
of
$8
billion.
He
also
contributes
to
the
strategic
structuring
of
the
group
to
meet
economic
and
business
requirements.

Advisory Board Member: Ian Woodley
25

APPENDIX B:
Platform Details and Select Screenshots


Dashboard
Features

Hotel Overview highlights key performance
metrics of the property
In
a
glance,
shows
all
key

metrics:

•  Occupancy

•  Average
Rate
paid

•  Arrivals
and
Departures

•  Food
&
Beverage

Expenditures

•  Period’s
performance

versus
forecast

27


CRS provides optimal end user convenience and
opportunity to maximize revenue
•  Tailor
mul-ple
rate
plans

allows
for
maximizing

revenues
based
on

demand

•  Manage
marke-ng

campaigns

•  Access
centralized
and

segmented
guest
proﬁle

management

Central
Reserva+on

Features

28


IBE is an intuitive user interface that
layers onto existing website
•  Convert
corporate

website
into
a
24/7

reserva-on
centre

•  Adver-se
promo-onal

campaigns
and
loyalty

program
that
encourages

repeat
visitors

•  Enable
online
visitors
to

custom
build
travel

i-neraries
across
a
single

chain
of
hotels,
owned

hotels
or
combined
with

other
aﬃliated
hotels

Internet
Booking
Engine

Features

29
*actual
client
IBE

Airium investor presentation deck 2015 06_crowdfunder

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