How to Tell Your Brand Story Like a Hollywood Film Studio by Natalia Nicholson In this lesson, you will learn how to: 1. Define your personal brand story 2. Build your brand story 3. Increase your visibility and sales through storytelling

1. BY NATALIA NICHOLSON
HOW TO TELL YOUR
BRAND STORY
Like A Hollywood Film Studio

2. Today we'll HELP you to:
Increase your
visibility & sales
by storytelling
Build your
brand story
Define your
personal brand
story

3. 2 | PITCH & GROW PROFIT
Impact Inform Inspire Income
The
format
formula
Tri-Summit
Storytelling
System
Pitch & Grow
Rich Formula

4. 5 | PITCH & GROW PROFIT
Creating A Hunger
✔ ………….. Of the possibilities
✔ Focus on ………..
✔ …………… between problem &
result
✔ Your …….must bridge this gap
✔ Start with the pain of ……………
✔ Change what they have ……….
✔ Use softening words……..
✔ Point out ……..choices

5. 6 | PITCH & GROW PROFIT
Positioning Subject
It’s important to focus on this because
Reason 1: ……………………………………………………………
Reason 2 : ……………………………………………………………
Reason 3 : ……………………………………………………………
Reason 4 : ……………………………………………………………

6. 7 | PITCH & GROW PROFIT
SCENE
✔ SAVE-Smell/Auditory/
Visual/Emotion
✔ PLACE (if you’d been with me)
✔ PRECISE (Descriptor)
✔ DROPS (mark out of scene)
STARS
HERO/ADVERSARY/MENTOR
SUSPSENSE
✔ UNKNOWN- Masked character
✔ UNANSWERED asked audience questions
✔ UNCERTAIN (Outcome/ will they/ wont
they)
✔ UNESY (Feelings)
SEGUE
✔ ASK –Step out of Scene & Relate
Question
✔ ANALOGY- Metaphor
✔ ACTIVATE – Motivational piece
✔ ADAGE-Quote
SPEECH
✔ CHARACTERIZE – Did they get
into character
✔ CONVERSE Dialogue between
2 people
✔ COGNITION (Inner Dialogue)
✔ CONDENSE (Was scene
shortened)
✔ Was there evidence of
resistance?
✔ Did they push through?
✔ Did they position themselves
as the experts? What they do
now & why?
✔ Did a theme come through?
ACT 1
PROBLEM
ACT 2
SOUR SERACHING
ACT 3
ANSWER

7. 13 | PITCH & GROW PROFIT
Medium
Pace,
Rhythmic,
Clarity

8. 14 | PITCH & GROW PROFIT
Fast,
Loud or
Punchy

9. 15 | PITCH & GROW PROFIT
Slow,
Quiet,
Heartfelt,
Breathy,
Pauses

10. 16 | PITCH & GROW PROFIT
✔ …………….. While talking
✔ ………………select people in audience
✔ Look …………………. While speaking
✔ Hold………………until end of sentence

11. 17 | PITCH & GROW PROFIT
✔ Create …… by moving with purpose
✔ Leave ……….. For your scenes
✔ Use ….and ……. Your story
✔ Create an …………….. and ……
✔ Use the …………. Technique
✔ ……………for the entire story

12. 18 | PITCH & GROW PROFIT
“MI-5”
Archetype Agent

13. 19 | PITCH & GROW PROFIT
Agent 1
The warrior
❖ Finger Points Like A sword
❖ Calls People to action
❖ Sets New Standards

14. 20 | PITCH & GROW PROFIT
Agent 2
The Lover
❖ Open and Honest
❖ Speaks from the Heart
❖ Open palm gestures

15. 21 | PITCH & GROW PROFIT
Agent 3
The Sage
❖ Speaks a Deeper Truth
❖ Connected to a Higher Power
❖ Shares the Power

16. 22 | PITCH & GROW PROFIT
Agent 4
The Jester
❖ Laugh at Themselves
❖ Burst Their Own Age
❖ Spontaneous
❖ Asymmetrical Gestures

17. 23 | PITCH & GROW PROFIT
Agent 5
The Sovereign
❖ Takes Charge
❖ Owns The Stage
❖ Palm Down Gestures

18. 24 | PITCH & GROW PROFIT
Neutral
❖ The Stock Position
❖ Move Out From
❖ Come Back To
❖ Balanced
❖ Hands Still

19. 25 | PITCH & GROW PROFIT
✔ Don’t over use the ……………….
✔ Go back to …… if not in show & tell or gesture
✔ Don’t …………..stillness is power
✔ Use your………………
✔ Let your …………..
✔ Show and tell …………..
✔ Use …………for…………..
✔ Have an…………..
✔ Make …………… your standard gesture

20. 26 | PITCH & GROW PROFIT

21. 27 | PITCH & GROW PROFIT
What sort of expert do you want the audience to see as
at the end of the story
What was the real light bulb moment that cemented your
decision to become the expert you want to be seen?
What was the catalytic event that lead to you having this
light bulb moment?
What mistakes were you making before the catalytic
event? How were you delayed, denied, distracted or in
doubt before?

22. 28 | PITCH & GROW PROFIT
What is a loss or failure you experienced that led to you
becoming full of doubt which caused delay, denial or
distraction?
What was a problem or conflict you experienced in the
past that led to the loss or failure above?
What do you fell could be overall theme to your story?
What is a metaphor, prop or question you could use to
subtly introduce the theme at beginning of the story?

23. 29 | PITCH & GROW PROFIT
Speak to Teach
MAJOR
POINT
WHAT IF
HOW
WHY
WHAT? The
Format
Formula

24. 30 | PITCH & GROW PROFIT
Speak to Sell
The format
Formula
MAJOR
POINT
WHY
WHAT?

25. 32 | PITCH & GROW PROFIT
What experience have you had that could become a
story to illustrate your point?
What experience have famous people had could
become a story to illustrate your point?
What experience have “other” people had that could
become a story to illustrate your point?

26. 33 | PITCH & GROW PROFIT
✔ Ask a series of …….. To relate the story to them
✔ Make your point with a …………..
✔ Make your phrase
EXAMPLE:
“Life won't give you more, until you do something with
that you already have”

27. 34 | PITCH & GROW PROFIT
What questions would they ask if they could?
How can I answer the questions with content?
Point Number 1

28. 35 | PITCH & GROW PROFIT
With regards your
point or principle
What really hacks you off?
Why does this hack you off?
What is the pre conception belief that stops
people?
What is this bullshit?
What’s the truth?
Point Number 1

29. 36 | PITCH & GROW PROFIT
What could your point be linked to?
What story of your/famous/other illustrate it?
What activity could illustrate it?
Point Number 1

30. 37 | PITCH & GROW PROFIT
What is a catchy phrase you can finish the
point with?
Try to include the word YOU in the phrase
Point Number 1
Example: Life wont give you more
until YOU do something with what
YOU already

31. 38 | PITCH & GROW PROFIT
What questions would they ask if they could?
How can answer the question with content?
Point Number 2

32. END
THANK YOU
www.natalianicholson.com