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Sales and Traction
Shaer Hassan
CEO, Nascenia
Business Sales
• Complex decision making with many parties
involved
• Long sales cycle with series of meetings
Consumer Sell
• Simple decision making
• Driven by consumer marketing
• Short sales cycle
Consumer Marketing
• SEO
• Internet ad
• Email
• Social media
• Mobile marketing
• Public relation
B2B Marketing
• Trade Shows
• Trade association
• Events
CEO is the best sales person
Sale will come from unexpected
source
• Always sale
Close the Deal
Do the homework
Develop a sales Team driven by goal
• Commission based
• Enthusiastic
– what comes out from heart goes to heart
Track Customer Behavior
Sales Funnel
Cohort Analysis
Thank you
shaer@nascenia.com
linkedin.com/in/shaerhassan
www.nascenia.com

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