1. NARENDRA CHOBEY
: +91 9987538350
: nchobey@hotmail.com
SENIOR MANAGEMENT PROFESSIONAL
Manager – Head, Sales & Marketing
International Sales & Marketing ~ Business Development ~ Strategic Alliances
Visionary, goal-oriented & achiever with excellence in leading cross-cultural teams across geographical locations with hands-
on experience in formulating business strategies, driving strategic revenue plan & relationships, implementing emerging
markets commercial strategy while building a strong super speciality team
Preferred Industry: Paint, Lubricant, Sports (Equipment & Channel ), FMCG Readymade Textile & Automobile
PROFILE SUMMARY
Notable Contributions across tenure
At Merck Serono, Mumbai
• Played a key role in leading strategic assignments, being entrusted for 13 countries, generated sales turnover of 9 Million
Euros upon joining Merck in 2008 with recognized contributions across tenure such as:
o Consolidating the Africa & SARC business by inducting new products, negotiating necessary agreement with
business associates and local government (Cardiological,Oncology,Hematinics,Derma,Fertility and Endocrinology
are the therapy are the foucus)
o Establishing the business in Yemen & Libya by completing all necessary formalities of importing countries like
identifying the business associate in countries, completing legal & commercial agreements, identifying products
for exports in these countries, ensuring Dossier submission as per importing country guidelines and arranging the
manufacturing site audit for authority of importing country
International Sales & Marketing
Operations
Business Development & Growth
Strategic Alliances & Partnership
Import & Export Management
KOLs, Stakeholders & Business
Relationship Building
Market & Competitor Intelligence
Product Portfolio/
Distribution/Contract
Negotiations
Legal & Regulatory Affairs/
Commercial Strategy
Team Building & Leadership
• Offering nearly 17 years of experience in steering the entire functions
of International sales & marketing across pharmaceutical sector
with excellence in driving sales & revenue growth, supporting legal, &
regulatory affairs across countries, decision making through competitive
intelligence and maintaining networks with KOL & stakeholders
• Exhibited leadership in directing the new product registration &
introduction right from conceptualization to commercialization
aligned to business, achieving sales targets by motivating the importer,
super stockiest & export teams across locations like India, Nepal,
Bhutan, Bangladesh, Sri Lanka, Ethiopia, Zimbawe, Kenya Tanzania
Zambia & Mauritius
• Excellence in setting-up business operations, building deeper
strategic relationships at higher levels within the accounts,
implementation of the ‘Emerging Markets Commercial Strategy’,
creating the sales improvement initiatives, conducting SWOT
analysis while finalising the product portfolio keeping in mind the
company’s next five-year business plan
• Expert in strengthening the existing businesses and bringing in new
product registrations through effective liaising with Drug Regulatory
Bodies with focus on for developing new business for the company
• A keen communicator & negotiator with analytical bent of mind with
recognized proficiency in leading, motivating and establishing a team
to drive common organisational goals & objectives

2. • Successfully:
o Launched the company and new products in these countries
o Managed to achieve business targets during 2009 to 2011 consistently 3 years in row through TFDA /MOH tender
in Tanzania for Neurobion Tab
o Introduced Concor in Nepal & Sri Lanka, being ‘No One Rx Brand’ in Beta-blocker
At Famy Care
• Drove business through sales of NGO’s like UNFPA Denmark, MSI, IPPF UK, CIDA Canada DKT & PSI of USA
• Led the account of various countries like Sri Lanka, Nepal, DR Congo, Ethiopia, Zambia, Zimbabwe & Mauritius
• Supported the entire activities like business deals, contract negotiation & IP based licensing
At Good Lass Nerolac Paints
• Spearheaded the retail & project business for areas like Bhiwandi Depot (Thane, Raigad & Navi Mumbai)
• Led a team of sales promoters and territory in-charge & achieved annual sales
WORK EXPERIENCE
Since May’08, Merck Serono, Mumbai as Manager - Head Sales & Marketing
(Overseas Operations for Nepal, Bhutan & Bangladesh)
Key Result Areas:
• Spearheading the exports business (ethical) & leading the importer and super stockiest team to achieve sales targets
• Ensuring company growth by building business relations with foreign trade bodies (Chamber of Commerce, Export
Import Associations, MOH & Local FDA)
• Managing the companies product registration, factory inspection and revenue generation in allocated territories
• Conducting training program for importer sales team to achieve commercial & sales excellence by identifying the
areas of improvements
• Developing and executing promotion activities; maintaining business networks with KOLs & pharma stakeholders
• Liaising with external customers & internal teams (Finance, Production, R&D, Supply Chain & Logistics) on behalf of
India overseas operations to achieve profitable business
Significant Accomplishments:
• Organised DGM CME, training programs and new product launches
• Set-up goals and communicated effectively while organizing group activities
• Developed a sales funnel of INR 8 Crores / US$1.2 Million within first year
• Worked with senior management in developing the funnel for Concor, Rebif Saizen Erbitux and fertility products in
Nepal, Bangladesh and Bhutan region
• Assessed existing business models in emerging markets; made amendments such with focus on speciality products
along with new product introduction (Fertility, Oncology & Endocrinology ) to drive growth and profitability in these
markets
• Developed and implemented commercial strategies such as Improve access and adherence, Attract new customers
and Optimize our offering
• Spearheaded key customers like Dr. Bhola Rijal, Dr TA Chowdhary Dr. Rashida Begum Dr. M Sarkar and Dr. Bharat
Rawat & Dr Chandramani Adhikari in current territory
• Achieved YoY higher double digit growth in the turnover of the Exports division during 2008 to 2012; consistent and
value-driven performance led to promotion from Assistant Manager to Manager in 2011
• Recognized as the best performarer of the year in 2011
• Recipient of a special recognition and qualified for price trip to Dubai, Malaysia & Singapore ,have also been invited to
work and train sales people in SAARC countries
Jan ’05 – May ‘08, Famy Care Limited, Mumbai as Assistant Manager – International Marketing
Significant Accomplishments:
• Played a key role in monitoring legal & regulatory trend of countries where these NGO’s were launching the programs
• Acted as member of “Tender Cell” for submitting competitive and comprehensive bid
Sep’03 - Jan’05, IPCA Laboratories Limited, Mumbai as Executive - Exports (Internatioanl Marketing Division)
Significant Accomplishments:
• Developed packing material for the new products as per MHRA regulations

3. • Identified blister tooling drawing G size of the tablets
• Centralized shipment, monitored & followed up for all the parties and maintained the updated status of the pending
order and payment
Aug’99 - Aug’03, Good Lass Nerolac Paints, Mumbai as Area Sales Executive
Significant Accomplishments:
• Planned and organised events like architects, contractors and painter meets
ACADEMIC DETAILS
1999 MBA (Marketing) from Newport University California Study Centre, Nagpur
1999 Master in Industrial Relations & Personnel Management Nagpur University
1996 BA from Kakatiya University, Warangal
IT Skills:
• MS Office & Internet Applications
EXTRACURRICULAR ACTIVITIES
• Active Member of NGO (Asha -Thane Chapter) to help in educating orphan & poor children
• Nominated as Volunteer for teaching poor people
• Participated in communicating message across community for wellness of old age and handicapped
• Organized blood donation camps
PERSONAL DETAILS
Date of Birth: 14th
February 1974
Languages Known: Marathi, Hindi & English
Current Address: Hiranandani Estate Crown Building Flat No. 201, B Wing Patlipada Office, GB Road,
Thane West-400607, Mumbai, Maharashtra