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How To Set Up a WeChat Public Account

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If you want to set up a business account on WeChat then this guide will take you through the process, step by step.

What documents do you need?
What information do you have to provide?
How long will the process take?
When can you start using the public account?

All these questions and more are answered in this thorough guide to setting up a marketing presence on WeChat.

Veröffentlicht in: Marketing
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How To Set Up a WeChat Public Account

  1. 1. How To Set Up a WeChat Public Account
  2. 2. This guide has been prepared by:
  3. 3. This guide has been prepared by:
  4. 4. Before you start the account set up you need to make sure you have some important documents
  5. 5. Before you start the account set up you need to make sure you have some important documents First you need to have a scanned copy of your company’s Chinese business license
  6. 6. You will also need to fill in the WeChat authorization document
  7. 7. You will also need to fill in the WeChat authorization document You will be able to download this form at stage 3 of the set up process
  8. 8. To set up a public account on WeChat you have to go through a specific process
  9. 9. To set up a public account on WeChat you have to go through a specific process First you have to visit the WeChat public account set up page
  10. 10. STAGE 1
  11. 11. Fill in the details below
  12. 12. STAGE 2
  13. 13. You will receive an email from a member of the WeChat team
  14. 14. Click on the link to take you to the next stage
  15. 15. STAGE 3
  16. 16. Here you select public (组织) or personal ( 个人) account and your business type: government 政府 media 媒体 enterprise 企业
  17. 17. And then fill in all the rest of the information
  18. 18. It’s important to note that the account will be refused if the ID card number, the picture of the ID card holder and the details on the authorization form are not consistent
  19. 19. STAGE 4
  20. 20. Choose a service or subscription account
  21. 21. To understand the differences between a service and subscription account read: Everything You Need to Know About WeChat
  22. 22. STAGE 5
  23. 23. Finally, fill in the WeChat account details
  24. 24. Now you have to wait up to seven days for WeChat to check the documents
  25. 25. Next you can preview the WeChat management interface
  26. 26. Once your account is approved you can login from the WeChat Public Platform homepage
  27. 27. Some final points to note about WeChat Public Account set up: • A Chinese ID number can only be used for two WeChat accounts • The set up process should take no longer than one hour if all documents are prepared in advance
  28. 28. Questions? Nanjing Marketing Group is a full-service Chinese-language digital marketing agency that serves Western clients
  29. 29. Want WeChat Marketing services? If you'd like help planning or running a WeChat marketing campaign, feel free to contact us Twitter Facebook LinkedIn Google+ Weibo
  30. 30. Learn more Want to learn more about WeChat and other Chinese social media? Subscribe to our China Digital Marketing newsletter
  31. 31. Thanks for watching this presentation

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