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Tradition cum Modern Marketing

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Traditional Marketing Vs Modern Marketing.

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Tradition cum Modern Marketing

  1. 1. Traditional and Modern Marketing Its Benefits,Concept,Trends Presented By Nandhini.N Lead Generation Team
  2. 2. What's Modern Marketing Modern Marketing / Digital Marketing is it holds that the key to achieve the organisational goal consists of the company being more effective than competitors in creating,delivering and communicating superior customer value to its target Markets. Factory Product Selling & Promotion Profit through customer satisfaction
  3. 3. Traditional Marketing Traditional Marketing is a broad category that incorporates many forms of advertising and marketing. Eg : Advertisements that we see and hear everyday. The Major four categories are through prints,broadcast,direct mail and telephone. Traditional Marketing Fax Networking Direct Mail Exhibition TV Face to Face Meetings Product Samples Cold Calling
  4. 4. Traditional Vs Modern Marketing In Traditional marketing,brand is presented to customers directly. Brand talks to customers. In Modern Marketing brand is talked by customers. Customers talks and world of mouth involved. Brand Brand Brand Brand
  5. 5. BENEFITS OF TRADITIONAL MARKETING : TV :- Television broadcasting is not dead even though there is a boom of socialmedia and online marketing,TV is still an important traditional marketing method companies should consider advertising on.Advertising efforts on TV or Radio has the benefit of reaching mass audience. REAL CONNECTIONS :- Social conversation certainly has its advantages ,but nothing can really compare to face-to-face experiences. Further,Word of mouth is still highly effective, particularly for small businesses. Target Customers :- Traditional Marketing works best when you understand your customer and marketing strategy, you're realistic about your marketing spend.
  6. 6. BENEFITS OF MODERN / DIGITAL MARKETING : 1.Digital Marketing Connects You with Consumers on the Internet 2.Digital Marketing Saves You Money and Time 3.Digital Marketing Enables Real-Time Customer Service 4.Digital Marketing Helps Generate Higher Revenues 5.Digital Marketing Can Help You Compete with Large Corporations 6.Digital Marketing Prepares You for the Internet of Things 7.Digital Marketing Generates Higher Conversion Rates
  7. 7. Two ways in Modern Marketing
  8. 8. Challenges in Modern Marketing 1. Marketing and Sales Data Before you can start using data, you need the time and tools to capture, interpret and make decisions about the data you have. 2.Tracking Marketing Leads 3.Time Management 4.Trust worthy Website Visitors Suspects Prospects Leads Qualified Leads
  9. 9. Challenges In Traditional Marketing Price :- Traditional media buys are usually more expensive than newer forms of advertising. Lack of Timeliness :-Traditional advertising does not allow you to respond to changes in the marketplace as quickly as newer forms of communication. Harder to Target Audience :-Print and broadcast outlets provide media kits with audience demographics, but once a magazine is mailed, a paper is delivered or an ad is broadcast, we don’t know who actually read, saw or viewed your ad. Less Information :-The message you can deliver with traditional advertising is much more limited compared to newer forms of communications.
  10. 10. CONCLUSION Thus, Modern Marketing methods are better than the traditional methods as they help in customers attraction.This appeal helps in high leading to repeat purchase of the product and customers satisfaction.... Even Traditional methods with innovations will work wonders.
  11. 11. To view my slide : Click on to : http://www.slideshare.net/NandhiniNakkeeran/trad ition-cum-modern-62535350