This document discusses potential uses of analytics in telecommunications. It describes six areas where analytics could be applied: 1. Predicting customer lifetime value to identify high-value customers and adjust service levels. 2. Analyzing social media and digital conversations to gather customer insights. 3. Analyzing network quality in different areas to improve customer satisfaction and service quality. 4. Segmenting the market to target customers more effectively and differentiate products. 5. Analyzing social media to develop strategies, gather ideas on competitors, and identify influencers. 6. Measuring customer satisfaction to reduce churn, gain feedback, and improve referrals.