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CMS angereichert durch Marketing KomponentenFrüher: Business IntelligenceHeute: AdvancedAnalytics
As a visitor moves through your website, you can build a profile of what they value.
LookingA visitor who are looking are in the early phase, the visitor will see many different pages, such as products/services (depending on your Business), categories etc. And eventually the browsing will be narrowed down into few products/services.ConfirmingA visitor who are confirming will look at few products/services in few categories, they will spend time on additional information on those products/services and will try to be confirmed, that they’re on right track.BuyingA visitor who are buying has an direct behavior towards very few (one or two) products/services, they know all about the product/service from the knowledge collected in the earlier phases.If you have a website which sells books, a goal for you will be the sale in buying phase, but you also need to focus on smaller goals, which get the visitor moved from phase to phase.