2. Book Information
A forward looking CEO must do three things: Manage the present,
selectively forget the past, and create the future.
by Vijay Govindarajan and Chris Trimble
Reverse Innovation – Create Far From Home, Win Everywhere
Author(s) Vijay Govindarajan, Chris Trimble
Publisher Harvard Business Review Press
ISBN 9781422157640
ISBN-10 1422157644
Pages 256
Language English
Year 2012
50. Reverse Innovation, may not be at the top
of your reading list today – but you can
expect to see the trends and applications
of this work become more the norm in the
next few years.