The slide shows the marketing techniques used by the different companies for male and female custmers. The products in the slides are self explanatory.

1. GENDER BASED MARKETING
PREPARED BY,
NAFJAN.T
WWW.TWITTER.COM/NAFJANT

2. INTRODUCTION
Gender is determined by the different gender role and behavioural differences
between men and women, which are strongly influenced by society and culture.
Gender Marketing is based on the various properties assigned to men and
women both physical characteristics and interest.
Both men and women have different interest in terms of shopping for various
products such as apparels, cosmetics, perfumes, shoes etc., and even food
habits.
To overcome this challenge the company would have different marketing
strategies for both men and women.

3. PRODUCTS
Men Product Line Women Product Line
Large or sporty cars with a focus on
enjoyment
Smaller cars with a focus on functionality
Beer, spirits Wine, champagne, low-calorie soft drinks
Electronics, technology Consumer electronics
Men’s fashion, suits, ties Women’s fashion, accessories
Shaving foam, aftershave Cosmetics, perfume

4. PLACE (SALES ENVIRONMENT)
MEN
 Masculine approach
 Structured and simple sales environment
 Get what they need and get out of there
WOMEN
 Women prefer a cozy sales environment
 Ensuring cleanliness
 Products presented in logical order
 Colorful displays
 Warm lighting conditions
 Suitable mood lighting and music

5. PROMOTION
MEN
 Masculine type promotions:
Example:- Vehicle Advertisement
highlights its speed
and the sporty design.
WOMEN
 Presented as compact and practical
Emphasize storage space, low
energy consumption, or the automobile’s
usability.

6. COLOUR BASED
DIFFERENTIATION

7. PRODUCTS

9. BY TILLY AND WILLIAM