1) The document outlines four key steps for successful automatic media buying: collect and own data from internal and external sources to understand your audience; analyze the data to identify the right target groups; define goals, KPIs and a strategy; and evaluate results in real time through A/B testing. 2) It recommends partnering with a technology provider like Delta Projects, which offers a data management platform and programmatic buying capabilities. Their platform allows advertisers to analyze data, create targeted groups, and optimize activities in real time with transparency. 3) Delta Projects is an independent adtech provider operating in Europe with 10 years of experience analyzing campaigns on the European market.