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Lolita fashion 101
1. Lolita Fashion 101
With Nadina and Georgia
Admins for the North West England
Lolita Community C.L.A.M
2. What are we going
to cover today?
• A brief look into the history of Lolita Fashion
• Anatomy of a Lolita outfit
• A basic guide to the main Lolita sub-styles
• Do I actually want to wear Lolita? Similar Japanese Street Fashion
• Places to shop for beginners
• Places to avoid at all costs
• How to tell good Lolita from bad Lolita
• Lolita language
• Your local community
3.
4.
5. Old School
• One colour or simple colour outfits,
flattering cuts
• Focus on quality fabrics, lace and textured
items with simple motifs
• Natural, textured hair usually in natural
colours
• Usually clunky shoes
• Victorian doll inspired
• Main colours are black, white, red, pink
and blue but others colours do occur
• Sometimes old school items have prints or
patterns too – the general idea is that it
should look like a Victorian porcelain doll
6. Sweet Lolita
• Cute motifs and patterns
• Popular themes include cute animals, tea
parties, carousels, flowers; themes are generally
happy and pleasant
• Generally pastel colours but can include bright
colours and sometimes even black!
• The overall aim is cuteness rather than elegance
• The aim can be to look doll like, or like a cute
schoolgirl or even like a princess
• Skirts are generally around knee length and
worn with over the knee socks
• Popular Japanese brands include Angelic Pretty
and Baby the Stars Shine Bright
• Hair can be natural or even bright pastel colours
7. Classic Lolita
• The aim is more to look like a Victorian
lady than a Victorian doll
• The emphasis is more on elegance than
cuteness
• Colours can vary quite a lot from pastels,
to browns and blacks
• Popular motifs are flowers, books,
musical instruments and classical
paintings
• Skirts can also be a longer length –
currently it is also popular to wear
underskirts to add extra ruffles
• Popular Japanese brands include
Innocent World and Juliette et Justine
• Hair is generally natural colours and
styles
8. Gothic Lolita
• The look is still doll like, but it can look like a
doll, Victorian lady, witch or maybe even Miss
Havisham
• Popular colours are black, white, purple, red
and electric blue
• Skirts can vary in length from knee length even
to ankle length
• Popular motifs are crosses, roses, vampires and
castles
• Popular brands include Moi Meme Moitie,
Atelier Boz and Alice and the Pirates
• Hair is often dark colours but sometimes it can
be gray or white, or even bright blue!
9. Ouji• Ouji means price and it is the
“male equivalent” of Lolita
• Lolita fashion really does not care
about traditional gender roles –
anyone of any gender, race or
body type can dress in Lolita or
ouji fashion
• Ouji fashion can be done in
sweet, classic, gothic or old
school style
• Ouji can look like a young price in
shorts, or a dignified gentleman
in full length pants
• Ouji can be a really accessible
style and is actually quite easy to
shop for on the high street if you
know what to look for
• Ouji can be elegant or cute
11. Places to shop for beginners
• BODYLINE www.bodyline.co.jp
• Taobao
(you will need a taobao agent
– some agents include
taobaotrends, taobaonow, taobaoring)
• Lolita Sales UK Facebook Group
• Lolita Sales EU Facebook Group
• www.lacemarket.us
• www.my-Lolita-dress.com
(proceed with caution)
• www.glitzywonderland.com
(taobao reseller)
• www.fanplusfriend.com
• www.geishawigs.com
• www.lockshopwigs.com
12. Places to avoid
at ALL COSTS
www.milanoo.com
EBay + Amazon
Rockstarwigs
Gothiclolitawigs
14. A Brief Dictionary of Lolita Terms
OP – one piece dress
JSK – jumper skirt
SK – skirt
OTK – over the knee socks
RHS – rocking horse shoes
Lace monster – a horrible, bad
quality dress
Ita – someone who looks so
bad that it hurts
Comm sales – community sales
OTT – Over the top
AP – Angelic Pretty
Baby or BTSSB – Baby the
Stars Shine Bright
AaTP – Alice and the Pirates
DS/WTS – Direct Sale/Want to
sell
DA – Direct Auction
WTB – Want to buy
URGENT WTB – I have no
patience I WANT IT NOW
Dream Dress – I really want
this dress
Co-ord – co-ordinate/Outfit
17. Thank you for listening!
Questions?
Contact Nadina
www.nadinao.com
missozzy@hotmail.com
www.youtube.com/diichan
Contact Georgia
www.youtube.com/kittykinnss
kittykinnss@hotmail.com
Hinweis der Redaktion
Introductions
A super quick history of Lolita – Some people say that Lolita started from the same place as “nagomu girls” – nagomu girls were frumpy, artsy girls who were fans of bands on the nagomu music label. The style began with influences from Victorian dolls, rococo france and also 50s dress patterns, and some 60s and 70s dresses too. A lot of brands claim the aim was that the wearer should feel like a princess. The first dresses were only available in full black or full white – it wasn’t until much later that other colours, patterns and even screen printed fabrics were available. After black and white, dresses became available in pink, saxon blue and red. Gothic was one of the first noticeable trends, since most old school dresses leaned towards a doll like image such as the bottom left corner.Lolita fashion is definitely part of kawaii culture – the reasons for kawaii culture in Japan are complex and difficult, but kawaii was a rebellion for young girls. They even had a kind of cute handwriting which was banned in schools for being too illegible. In Japan there is a famous saying “the nail that sticks out gets hammered down” and
Discuss general shape of a Lolita outfit and required items.
Similar J-fashion styles, for people who don’t want to wear blouses, pettis or elegant shoes
Price
Overall look
Know your brands
Avoid replicas
Fabric and details
Can I fit a petti under it?