Raise money out of mobile apps

1. Raise Money Out of Mobile
Apps
& ASO
Nadim GOUIA

2. Nadim GOUIA
Co-founder @
GDG Sousse Member
JCI Ras Jebel Member
Mobile Developer & Trainer

3. Number of apps available in leading app stores as of March 2017

5. SmartPhones rule the world

6. App development is no more a problem

7. A lot of dead apps :(

8. The Big Question !
Are you making an app or a
product ?

9. The real product life cycle Start when you publish
your App on Google Play

10. Utiliser App Analytics dès le lancement de l’application

11. - Release updates progressively to ensure a positive
reception
- Read and reply to user reviews to understand opinions
about your app

12. Use crash reports to help debug and improve your app

13. Bring your app to life with material
design
Create great user experiences for different
devices
Test your app works on popular devices

14. The Second Big Question !
Are you making an app or making
a business ?

15. 1. Create an innovative application with an original idea
2. Create an existing application BUT with more features
3. Ride on events
We Have three approaches

16. Classic method
https://play.google.com/store/apps/collection/topselling_new_free?hl=en&gl=EG
language
Country

17. Professional Method
AppAnnie.com

18. Good App + Users + Monetization = Business

19. Let's Talk about Money

20. ‫السؤال‬‫السحري‬

21. how much you win for every app
download
‫ياخي‬‫قداش‬‫تربح‬‫على‬‫كل‬‫تليشارجومون؟‬

22. 1. Paid Apps
Paid App

23. 1. Paid Apps
Freemium

24. 1. Paid Apps
L’in-App purchase / l’achat intégré

25. 1. Paid Apps
Sponsoring

27. . Paid Apps
Banner Ads

28. . Paid Apps
Interstitiel

29. The principle is simple: to gain a bonus in the game, the user agrees to watch an advertisement Paid
Apps.
Awards

30. . Paid Apps
Ads via notifications

31. . Paid Apps
Offers / Surveys

32. Native Ads

34. What i need to make money ?!!
+

36. That’s so simple
i will publish my App right NOW

37. After publishing your app

38. ASO
App Store Optimization

39. . Paid Apps
Include your keyword in the name and
description of the app

40. . Paid Apps
Update your icon based on trends

41. . Paid Apps
Give context to your screenshots and add text

42. . Paid Apps
Update your app on alternative stores

44. Nadim GOUIA : nadim.gouia@gmail.com