For Medical Representatives

5.  This leads to enthusiasm…
1. Smile on face
2. Warm hand shake
3. Feeling of pride and upright posture.
“Difficult circumstances are opportunities, if
you learn how to convert crises in to
opportunity your life will be full of
opportunities.”

6. “Personality is to a man what perfume is to
flower”
 Hence you must work hard to groom up yourself.
 The way you talk, walk and interact with people
reflects your personality.
 The way you dress up give instant impression
about what you are

7. 1. Long sleeve shirt
2. Belt match with your shoes
3. Tie match with your dress pant
4. Avoid to wear small check shirt it looks casual
5. Sleeves should be buttoned or folded properly,
half un buttoned creates disturbing impression
6. Dark socks, conservative shoes
7. Polished shoes.
8. Clean properly trim nails.
9. Properly shave your beard
10. Avoid to use to much after shave.
9. After properly dress up view yourself with others
eye.

8. 1. You have faith in
yourself
2. You should have
positive and
healthy image.

9. Hence before speaking you must be aware
of following points:
1. Do you speak too fast too slow?
2. Do you give long pause between two
sentences?
3. Do you use appropriate words?
4. How is your pronunciation?
5. Before speaking you must take a minute to
think about what you are going to say?

10.  For all..
1. Hair brush
2. Perfume/body spray
3. Tissue paper
 For ladies
1. Lipstick
2. Face powder
3. Mirror
Refresh yourself before entering in to
chamber

11.  For good call you not only have professional
personality but also have:
1. Product knowledge
2. Medical knowledge
3. Market knowledge
4. Skills in selling
REMEMBER: Without these four pillars you
will be fail to become CHAMP!

13.  Avoid these items:
 Bubble gums
 Gottka
 Pan
 Tulsi/Supari

14.  Begin by “warm greeting”
 Relax you are not catching a “TRAIN”!
 Always take the seat directly facing “THE
DOCTOR” avoid to sit on patient chair.
 (This helps you to capture more doctor’s
attention.)

15.  Start off by talking something about your
brand
 Do not feel shy to ask any relevant question.
 Avoid verbal detailing
 Use detail aid/visual aid

16.  What is visual aid??
An instructional device
that appeal chiefly to
vision.
 Importance of visual aid
 Create visual impact
 Einstein said: If I cant see it
I cant understand it.
 Human brain process visual
400,000 times faster than
text.
 It is easily to memorize
visual message as compare
to text.

17.  Position to hold visual aid:
 The best position is where
the doctor is able to view
the aid easily and clearly.
 know the knowledge
 Use the pointer, never use
your finger as pointer.
 Handle visual aid correctly.

18.  Do brand hammering…
 Use your brand name as much as possible
 Avoid uttering competitors brand name
 Never give wrong/false statements to the doctors
 Do not make false promises

19.  Closing the call:
 Try to seek Rx commitment from the doctor
 Make strategy to win your call, if reluctantly you
are fail to get commitment than do not close all
the doors of doctor chamber, try to win him next
time with confidence.

20.  Make yourself different from other reps
Habit to make daily call records with doctor respond to
make it more effective next time and to memorize your
pervious doctor respond that will help you to start your
next call effectively.

22.  Thank you…
 By Dr.Nadia Qayyum