Mon entreprise est petite. Ai-je une marque employeur ?
Toute entreprise a sa marque employeur. Que trouvent les
candidats quand ils recherchent votre nom sur Google ? De quoi
parlent vos employés, actuels et anciens, sur les forums ? Votre
message correspond-il à ce que racontent les autres ?
La bonne nouvelle, c’est que vous pouvez entreprendre un grand
nombre d’actions, gratuitement pour la plupart, pour mettre en
valeur ce qui distingue votre entreprise. Et vous pouvez même vous
mesurer aux grandes pointures si vous vous
2. Ce que font nos membres sur Linkedin
Le profil remplace le CV Connecter les professionnels
de recrutement
Gerer sa E-reputation Reseau Contenu
Soyez informé sur ce qu’il
se passe dans votre
écosystème professionnel
3. Ce que font nos clients sur LInkedin
Recrutent Communiquent Commercialisent
4. Gratuit :
Construire sa marque
Vous &
l’entreprise Connections Candidates
Customers
Solutions
Pour
Entreprise
• Articles
• Videos
• Images / photos
• Presentations
• Blog posts
• Infographies
• Guides
• Lists
• How-tos
• eBooks
• Case studies
• Research / data
• Tip sheets
• Product info
Page Entreprise
Partage de
nouvelles
Groupes
Pulse
SlideShare
5. Page Entreprise
Construire la présence de votre entreprise sur LinkedIn
Ressources
① Créer une page entreprise :
bit.ly/createacompanypage
② Optimiser votre page entreprise
bit.ly/companypagetips
Avantages
① Raconter l’histoire de votre
entreprise
② Communiquer avec vos abonnés
③ Partager les opportunités de
carrière
④ Devenez engageant et rassurant
Payant
Premium Features
① Page carrière
Améliorez votre page entreprise et renforcer votre
marque employeur. Attirez les meilleurs candidats
grâce au contenu dynamique s’adaptant aux
profils des candidats
Gratuit
2
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare
6. Contenu
Strong brands engage their audience with diverse content
Astuce
① Poster régulièrement
• Une entreprise postant régulièrement, 20 fois
par mois, atteindra 60% de ses abonnés et
atteindra rapidement une plus grande
audience
Avantage
① Communiquer directement avec
vos abonnés
② Accroitre votre visibilité
③ Partage des nouvelles de votre
entreprise
④ Accroitre votre réseau
⑤ Renforcer votre image de marque
Gratuit
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare
Paid
Premium Features
① Sponsored Update
Depuis votre page entreprise, vous pourrez
partager du contenu à une audience que vous
aurez sélectionné.
• Augmente la porté de vos messages
• Nouvelles mise en avant sur la page
d’accueil de vos cibles
To get started, speak with a LinkedIn representative:
bit.ly/contacttalentsolutions
7. Groupes LinkedIn
Présenter votre entreprise comme experte dans son domaine
Ressources
① Commencer un Groupe
linkedin.com/groups/
② En savoir plus sur les Groupes
bit.ly/linkedingroups101
③ Guide pour les groupes
http://bit.ly/groupsguide
Avantages
① Créer une nouvelle communauté
② Attirer des milliers de membres
partageant les mêmes idées
③ Génère trafic & leads
④ Renforcer votre imge de marque
Gratuit
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare
4x plus de vues de
profils en dehors
de votre réseau
85 Nouvelles
conversations
par minute
8. SlideShare
Découvrez, partagez et mettre en avant vos presentations & infographies
Ressources
① En savoir plus
bit.ly/slideshareforsmbs
② Pour débuter
SlideShare.com
Avantages
① Atteindre plus de 70 millions de
professionnels
② Génère trafic et leads
③ Mettre en avant votre marque
Free
Suzanne Tran
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare
10. Solutions pour Entreprise :
Renforcer sa marque
Vous &
l’entreprise Connections Candidates
Customers
• Articles
• Videos
• Images / photos
• Presentations
• Blog posts
• Infographies
• Guides
• Lists
• How-tos
• eBooks
• Case studies
• Research / data
• Tip sheets
• Product info
Page Entreprise
Partage de
nouvelles
Groupes
Pulse
SlideShare
Page
carrière
Offres
d’emploi
pertinentes
Recruitment
Ads
11. Solutions pour Entreprise :
Renforcer sa marque
You &
Company Top Candidates
#Followers
Page
carrière
Publicité
ciblée
Partage de
contenu
BUILD ENGAGE RECRUIT
Offres
d’emploi
Recruiter
Work With Us Ads
Career Pages Job Slots Recruiter
12. Advertising
Work With Us Ads
Build
Career Page
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
13. Approchez vos cibles où qu’ils aillent sur LinkedIn,
en commenceant sur la page d’accueil
13
Votre message
14. …puis suivez-les où qu’ils aillent sur LinkedIn
Your
Recruitment Message
Here
Your
Recruitment Message
Here
Votre message
15. Designs disponible :
LinkedIn CoBranded Ad Agence/Client Created Ad
Follow Company
PICTURE YOURSELF AT xyzCo
Consulting at xyzCo
16. Vous &
Votre entreprise Top Candidates
#Followers
Page
carrière
Recruitment
Ads
Vos offres
D’emploi
Contenu
BUILD ENGAGE RECRUIT
Offres
d’emploi
pertinentes
Recruter
Faites vous
connaitre
Pages Carrière Job Slots
Solutions pour Entreprise :
Renforcer sa marque
18. Page Carrière
Experience personnalisée pour vos candidats
Post Jobs on
Job Slots
Build
Career Page
2
3
4
Personnalisez votre page entreprise en fonction de
Vos postes à pourvoir
Personnalisée pour vos candidats Mettre en avant votre Marque
Employeur
Mettez en avant vos offres d’emploi
En dehors de votre réseau
Faites connaitre votre culture, vos valeurs & les
témoignages de vos employés
Présentez vos offres d’emploi là ou vos candidats les
chercheront
19. Vous &
Votre entreprise Top Candidates
#Followers
Page
carrière
Recruitment
Ads
Vos offres
D’emploi
Contenu
BUILD ENGAGE RECRUIT
Offres
d’emploi
pertinentes
Recruter
Faites vous
connaitre
Pages Carrière Job Slots
Solutions pour Entreprise :
Renforcer sa marque
20. Postez votre annonce et LinkedIn recommandera
les postes aux membres correspondant le plus automatiquement
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
Cibler les meilleurs candidats
En exploitant les données disponibles, LinkedIn
positionnera vos offres d’emploi devant les meilleurs
candidats automatiquement.
Positionner vos offres d’emploi
en page d’accueil
Attirer de nouveaux candidats en étant vu sur les pages
d’accueil des membres LinkedIn.
Présenter vos offres d’emploi
Sur votre Page Carrière
Faites découvrir vos offres d’emploi sur votre page
carrière pour qu’ils soient trouvé plus facilement.
Annonces LinkedIn
21. Postez vos annonces et laissez LinkedIn travailler pour vous
Vos annonces seront publiés
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
Sur le forum d’annonces Par emails. Sur le portail mobile
Annonces LinkedIn
22. Vous &
Votre entreprise Top Candidates
#Followers
Page
carrière
Recruitment
Ads
Vos offres
D’emploi
Contenu
BUILD ENGAGE RECRUIT
Offres
d’emploi
pertinentes
Recruter
Faites vous
connaitre
Pages Carrière Job Slots
Solutions pour Entreprise :
Renforcer sa marque
Recruiter
24. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Nombres de recherches limitées
Accédez à plus de résultats de recherche
Solution pour EntrepriseGratuit
Sourcing candidates
Recruiter
25. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Qualifiez vos recherches
Utilisez les filtres pour affiner au maximum vos recherches
Solutions pour EntrepriseGratuit
Sourcing candidates
Recruiter
26. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Contactez directement les candidats
Approchez directement les candidats
Gratuit Solutions pour Entreprise
150 InMails / mo. + mass mail + templatesconnections 1er degrés uniquement
Patrick smith
Katy Homanick
Lou Binder
Les abonnés répondent 2x plus aux InMails
2x
Sourcing candidates
Recruiter
27. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Personnes ayant vu votre profil
Accédez directement aux membres LinkedI
Gratuit Solutions pour Entreprise
Katy HomanickSuzanne Tran Junesung Lee
Tous les membresLes 5 dernières personnes
Katy HomanickSuzanne Tran Junesung Lee Mary Dunn
Sourcing candidates
Recruiter
28. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Alertes de recherches
Recevez des alertes pour chaques nouveaux profils correspondant à vos recherches
Sourcing candidates
Recruiter
Mary Dunn
Chris Smith
Drew Ehresman
“Engineer”
Mary Dunn
Chris Smith
Drew Ehresman
“Engineer”
29. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Gérez vos offres d’emploi & Organisez vos candiats
Un véritable outil de gestion intégré
Les projets vous permettent de vous
organiser et de garder une vue sur tous vos
candidats.
Sauvegardez vos recherches dans vos
projets – Soyez informé pour chaques
nouveaux résultat de recherches
Rapport d’activité inclus, vous permettant un
meilleur suivi, statut se mettant à jours
automatiquement
Sourcing candidates
Recruiter
30. Sommaire
Gratuit & Solutions pour entreprise
You &
Company
Candidate
Connections
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Advertisement
(Work With Us Ads)
(Recruitments Ads )
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+
31. Vous &
Votre entreprise Top Candidates
BUILD ENGAGE RECRUIT
En travaillant avec LinkedIn, vous bénéficierez :
- d’une formation avec un expert produit pour prendre les outils en main
rapidement
- d’un suivi avec un consultant dédié qui vous aidera à utiliser vos outils de
manière optimale
- d’un accès à vos données de trafic via votre consultant dédié et vos outils de
reporting intégrés pour piloter efficacement votre activité
- d’un accès au service client entreprise.
Today’s session is brought to you by LinkedIn Talent Solutions. Before we begin, I’d like to take a moment to touch on some housekeeping items:
c'est aussi un outil de gestion de réputation en ligne et de personal branding.on construit sa reputation en ligne sur Linkedin et on gere sa reputation
LinkedIn peut être utilisé pour tout ce qui concerne la vie professionnelle : trouver du travail, des employeurs, des prestataires, développer les affaires, etc.
With regard to our customers, we’re changing the way companies:
1. Hire
2. Market
3. Sell
4. All built on a scalable sub/payments platform
Let’s first look at the BRAND side and how you can build one for your company.
To illustrate, this is you and your company. You’re both on a mission to connect with top candidates (or perhaps customers from a sales perspective) to build your business. But what you need is the bridge that gets you to them.
Relationships are that bridge. What we mean by that is, you need to build some sort of bond that ties you to them and them to you. This can be done by attracting them with a solid brand. And when we distill what makes up a brand, it all boils down to content AND how you share your content with your target audience.
Good news is, you already have existing materials that you can reuse (simply copy and paste your existing articles, links to existing content, videos, images, etc.), you can simply make some modifications and repost), or create completely new content pieces. But, it’s important to highlight that content needs to be engaging and useful in order for it to be impactful.
Because people tune out irrelevant or promotional messages to focus on; useful, engaging content will generate greater results. Companies that inform and engage aren’t just selling – they’re building relationships. When it comes to recruiting, building meaningful relationships and increasing engagement with your candidates is foundational. So pick out the right content that fits with the audience you’re looking to connect with.
Then, the next step is to identify the channels that will allow you to distribute your valuable content to the right person. This is where the this webcast comes into play. We’ll show the available LinkedIn channels you can use to distribute your content to the RIGHT (emphasis on RIGHT) audience to build and enhance your brand. These free and paid channels are:
[ANIMATION] …The answer is by leveraging these features.
LinkedIn Company Page
Status Updates
LinkedIn Groups
LinkedIn Pulse
Slideshare
A LinkedIn Company Page is FREE. This is an easy way to:
give your business the opportunity to tell your company’s story, engage with followers, share career opportunities, and scale your word of mouth.
It encourages your audience to make contact with your company and perceive your company as a trusted resource.
If you haven’t created a company page or you’d like to optimize your existing company page, here are some resources. Most of the features you see here are free such as:
Company summary
Hero image
”Status” updates
Showcase pages
And many more free features …
The two popular paid features are:
---- PAID -----
Sponsored Updates
Career Page
Lets look closer at Sponsored Updates and we’ll dive into Career Pages later in this session since it also has a stronger tie to recruiting.
An impactful and FREE feature on the Company page is the Status Update section. It allows Company Page administrators to directly engage with viewers and followers of their Company Page. Admins can post and share items like company news, promotions, relevant industry articles, SlideShare presentations, and Vimeo and YouTube videos. Any posts you publish through the company updates section are showcased when someone views your the company page and your updates are sent to your followers. Any LinkedIn member can comment on, like, or share a Company Update. Once a member takes one of these actions, their network will also see the update in their homepage feed. When a Company Page administrator comments on or likes an update, it will appear as the company commenting on or liking the post.
Companies should post as many status updates as your content supports. You will reach more of your audience and extend your reach as you post more often. Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates; and 20% of followers are typically reached with one status update.
Clearly, there is a viral component to these social interactions. And, many SMBs ask us how they can enhance and speed up viral engagement from their Company Updates. A PAID feature that helps boost your Company Update to increase engagement and reach is called SPONSORED UPDATES.
It allow companies and organizations to raise awareness, build relationships, and drive quality leads through their Company Page Updates. These updates appear within the LinkedIn Feed on the homepage of members who fit the targeting criteria set up by the advertiser. They reach beyond the current followers of a Company Page and are seen by targeted members across desktop, mobile, and tablet devices. Reach your prospects/candidates by targeting your content based on their up-to-date LinkedIn profiles, using fields like job title, industry, seniority, field of study,
skills, and more.
Creating or engaging in an existing group has a number of impactful benefits that will help you build a strong brand. Collectively with Company updates, you can develop / connect a community of like-minded professionals where you’re able to share insights, services, open positions, etc. This gives you another avenue to increase awareness and engagement that influences the number of traffic and leads to your website or company page (wherever you choose to link your posts).
Participating in LinkedIn Groups is rewarding for many professionals, and we know a successful group is often a direct reflection of the time, energy and effort of you, the people who manage them—the group moderators.
While success at anything requires some work, moderating a LinkedIn Group shouldn’t be a burden. With this in mind, we’ve created this field guide to help surface dozens of expert insights, time-saving tips and perhaps lesser-known LinkedIn Groups features that we think will help moderators like you more easily engage and grow your groups today.
Another outlet where you can reach additional professionals is SlideShare. This is a LinkedIn company where over 70 million professionals learn about any topic from subject matter experts. Here, you can show what you know through a presentation, infographic, document or videos. Visual formats help you stand out and resonate more with your readers. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 70 million visitors come through targeted search.
We use your talent brand reach and talent brand engagement to measure your talent brand index.
Talent brand index measures your ability to engage the potential candidates who know about you. It measures your attractiveness among external talent.
Your talent brand index is x%, and we will use this number to benchmark and compare your employer brand to peers, over time, and across functions and geographies.
Let’s first look at the BRAND side and how you can build one for your company.
To illustrate, this is you and your company. You’re both on a mission to connect with top candidates (or perhaps customers from a sales perspective) to build your business. But what you need is the bridge that gets you to them.
Relationships are that bridge. What we mean by that is, you need to build some sort of bond that ties you to them and them to you. This can be done by attracting them with a solid brand. And when we distill what makes up a brand, it all boils down to content AND how you share your content with your target audience.
Good news is, you already have existing materials that you can reuse (simply copy and paste your existing articles, links to existing content, videos, images, etc.), you can simply make some modifications and repost), or create completely new content pieces. But, it’s important to highlight that content needs to be engaging and useful in order for it to be impactful.
Because people tune out irrelevant or promotional messages to focus on; useful, engaging content will generate greater results. Companies that inform and engage aren’t just selling – they’re building relationships. When it comes to recruiting, building meaningful relationships and increasing engagement with your candidates is foundational. So pick out the right content that fits with the audience you’re looking to connect with.
Then, the next step is to identify the channels that will allow you to distribute your valuable content to the right person. This is where the this webcast comes into play. We’ll show the available LinkedIn channels you can use to distribute your content to the RIGHT (emphasis on RIGHT) audience to build and enhance your brand. These free and paid channels are:
[ANIMATION] …The answer is by leveraging these features.
LinkedIn Company Page
Status Updates
LinkedIn Groups
LinkedIn Pulse
Slideshare
The list of Free LinkedIn tools that enable you to BUILD and ENGAGE your brand helps you generate followers but how do you leverage those new connections through your content syndication efforts and funnel in candidates and job applicants. Where do you collect that info? How do you see who’s interested in your jobs? Let’s looking into the premium tools that work with LinkedIn’s free Branding tools to generate candidates and at the same time, contributes to building a strong brand.
In this next section, we’ll look at the tools that were specifically built to help you find, attract, and hire talent. We’ll look at
- Update to blue
The list of Free LinkedIn tools that enable you to BUILD and ENGAGE your brand helps you generate followers but how do you leverage those new connections through your content syndication efforts and funnel in candidates and job applicants. Where do you collect that info? How do you see who’s interested in your jobs? Let’s looking into the premium tools that work with LinkedIn’s free Branding tools to generate candidates and at the same time, contributes to building a strong brand.
In this next section, we’ll look at the tools that were specifically built to help you find, attract, and hire talent. We’ll look at
Some people have asked, “whats the difference between a CAREER PAGE and a COMPANY PAGE? Don’t they do the same thing?”
Although there are some similarities in terms of format, their purposes are different. To start, a company page is used to communicate general company information and updates. The information is consumed by candidates, partners, prospects, customers, investors, etc. Posting job opening and other recruitment-related information may not be relevant to your prospects and customers which can be disruptive. SO, adding a Career Page helps organize recruitment-related information into a designated page. This is where you post your jobs, add culture/recruitment videos and content. In addition, the Career page has unique and advance features that will automatically display jobs targeted to each viewer, letting potential candidates know you’re hiring people like them. In addition to applying to your jobs, they can Follow your company to receive status updates, or reach out to employees in their networks.
Only LinkedIn Career Pages help you to deliver a custom experience unique to each visitor. Customize your message based on a member’s location, industry, job function, and more, to capture the attention of every potential candidate who visits your page.
Showcase your Talent Brand whenever members view your jobs or research your company
Personalize messaging and job recommendations based on member location, industry, function, and more
Include rich media like videos on your Career Page and all your LinkedIn Job Posts
Feature employee testimonials
You also get:
• Real-time editing and content refresh
• Detailed Analytics
• Jobs targeted to audience
• Page content targeted to audiences
• Ads to drive traffic to site
• Only your ads appear on your company’s pages
Personalized for your audience
Use LinkedIn data to personalize your audience's experience based on who they are, what they do, and more.
Bring your employer brand to life
Let your employees tell the story of your company culture, business, or who you’re looking for in video testimonials.
Get your jobs out to more people
Feature your job posts right where interested prospects can find them — on your company’s Career Pages.
The list of Free LinkedIn tools that enable you to BUILD and ENGAGE your brand helps you generate followers but how do you leverage those new connections through your content syndication efforts and funnel in candidates and job applicants. Where do you collect that info? How do you see who’s interested in your jobs? Let’s looking into the premium tools that work with LinkedIn’s free Branding tools to generate candidates and at the same time, contributes to building a strong brand.
In this next section, we’ll look at the tools that were specifically built to help you find, attract, and hire talent. We’ll look at
They offer similar benefits that allow you to:
Target top candidates
Harness all the power of LinkedIn’s data to promote your jobs to just the right candidates.
Feature Jobs on the home page
Attract new prospects with personalized job postings qualified candidates will see right on their homepages.
Feature Jobs on your Career Page
Get the word out about great new jobs on your company’s Career Page so prospects can easily find your jobs.
Feature your jobs on the Jobs homepage
Get the word out about great new jobs on your company’s Career Page so prospects can easily find their way to you.
Reach candidates in their inbox
Want to take your job posts further? Amplify your reach by contacting the right candidates right in their inbox.
Promote Jobs in the LinkedIn Job Search App
Then, get the visibility you need in the LinkedIn Job Search App - so you’re sure to be seen by candidates who are actively searching for jobs.
The list of Free LinkedIn tools that enable you to BUILD and ENGAGE your brand helps you generate followers but how do you leverage those new connections through your content syndication efforts and funnel in candidates and job applicants. Where do you collect that info? How do you see who’s interested in your jobs? Let’s looking into the premium tools that work with LinkedIn’s free Branding tools to generate candidates and at the same time, contributes to building a strong brand.
In this next section, we’ll look at the tools that were specifically built to help you find, attract, and hire talent. We’ll look at
The list of Free LinkedIn tools that enable you to BUILD and ENGAGE your brand helps you generate followers but how do you leverage those new connections through your content syndication efforts and funnel in candidates and job applicants. Where do you collect that info? How do you see who’s interested in your jobs? Let’s looking into the premium tools that work with LinkedIn’s free Branding tools to generate candidates and at the same time, contributes to building a strong brand.
In this next section, we’ll look at the tools that were specifically built to help you find, attract, and hire talent. We’ll look at
How do I tell my talent story
You need to find a big audience and engage in a networked way. The better network the better you can reach the right people with the right person, now you can get personal. Now you can message the right person at the right time, that’s really important, yes we have a lot of tools, but at the end of the day it is about the relationship. Moving from recruiting, to marketing to engaging people. Our roles as recruiters are getting exciting its not just great recruiting, its great marketing, you can build relationships over time in real and customized ways.
As the world shifts from recruitng to marketing and the roles are colliding.