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Poin-poin yg harus di penuhi
dalam Elements of a Great
Sales Presentation
The Sales Presentation Mix
The Sales Presentation Mix, cont…
1. Questions
2. Product use
3. Visuals
4. Demonstrations
Participation
Presentation Mix, cont…
Proof
1. Past sales help predict the future
2. The guarantee
3. Testimonials
4. Company proof /test market results
5. Independent research results
The Sales Presentation Mix, cont…
Visual Aids
1. The product
2. Charts and graphs illustrating features and advantages
3. Photographs,video,slides and mock-ups/model
4. Equipment
5. catalogs
6. Letters of testimony
7. A copy of the guarantee
8. Posters/brochures
9. Sample advertisements
1. Product:
• Features
• Advantages
• Benefits
2. Marketing:
• Features
• Advantages
• Benefits
3. Business:
• Features
• Advantages
• Benefits
Visual Aids, cont..
The Sales Presentation Mix, cont…
Dramatization
The Sales Presentation Mix, cont…

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