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Candidate Experience: Living Your Brand Promise in Your Employee Experience
- 1. Living Your Brand Promise in Your Employee Experience Kathy Steele Naba Ahmed With: Moderated by: TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. Webinar will begin: 9:30 am, PST TO USE YOUR TELEPHONE: If you prefer to use your phone, you must select "Use Telephone" after joining the webinar and call in using the numbers below. United States: +1 (914) 614-3221 Access Code: 746-104-736 Audio PIN: Shown after joining the webinar --OR-- Candidate Experience Webinar Series
- 2. LinkedIn connects the world's professionals to make them more productive and successful. With more than 610+ million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. They are a community focused on helping you realize your definition of success.
- 3. Click on the Questions panel to interact with the presenters https://www.humanresourcestoday.com/webinar-series/candidate-experience/ https://www.recruitingbrief.com/webinar-series/candidate-experience/
- 4. About Kathy Steele Kathy Steele is passionate about people, serious about business growth, and loves to help the underdog cause in her community. She is fortunate to "do it all" in her role as CEO of Red Caffeine, a growth consultancy that’s mission is to build badass brands that clients want to work with, and employees want to work for. A serial entrepreneur, Red Caffeine is the company she feels she is finally getting right. Founded with Purpose, Vision, and Values, along with her decision to operate with open-book finances, Red Caffeine has seen rapid growth. Inspired by her journey in creating a best place to work, Kathy and her team deliver growth strategies for purpose-driven companies who share common values and challenges. About Naba Ahmed Naba went to Cal Poly, San Luis Obispo and majored in Journalism and minored in Integrated Marketing Communications. After working as Editor-in-Chief at the campus newspaper, she became interested in developing content across multiple platforms, and now works as a Content Marketing Specialist at Aggregage, providing some of the most interesting thought-leaders across a wide variety of industries with a space to celebrate the diversity, depth, and experience of their professional cultures, personalities, and passions. Candidate Experience Webinar Series
- 5. 5 Candidate Experience Webinar Series Today’s Webinar Agenda ● Why People Leave and the Cost ● What Employees Expect Today ● How to Create an Effective Internal Brand Communication Strategy ● Tips on Creating a Fair and Transparent PayBrand
- 7. 7 Candidate Experience Webinar Series Top Reasons Employees Leave *https://hired.com/opportunity-index
- 8. 8 Candidate Experience Webinar Series AT SCALE Cost of Voluntary Exit - WOW! RECRUITMENT IS COSTLY AND TAKES TIME Cost of single hire $ 4,000 40 DAYS Time to Fill a Position Cost At Scale 10 employees $40,000 100 employees $400,000 PRODUCTIVITY OF NEW HIRE VS EXISTING STAFF $15 HR $50k YR 50% productivity$14,000 Loss $31,000 Loss X 10 New Hires = $140,000 X 10 New Hires = $310,000
- 10. 10 Candidate Experience Webinar Series IBM and Work Human - The Employee Experience Index What Keeps Employees
- 12. 12 Candidate Experience Webinar Series VISIONING: YOUR FUTURE PRESS RELEASE
- 14. 14 Candidate Experience Webinar Series #peoplepluspeople Building badass organizations clients want to work with and employees want to work for MISSION:
- 16. 16 Candidate Experience Webinar Series Culture Nirvana
- 17. Build a Company People Want to Work For
- 18. 18 Candidate Experience Webinar Series Becoming an Employer of Choice
- 19. 19 Candidate Experience Webinar Series Defining the Culture You Want to Build What traits are consistent in a rockstar employee? Are your attracting and retaining talent to fit your culture?
- 20. 20 Candidate Experience Webinar Series Step 1 WHAT MAKES A ROCKSTAR? Step 2 CREATE AN INTERNAL SURVEY Step 3 INTERVIEW YOUR CURRENT STAFF Step 4 ANALYZE YOUR RESULTS Step 5 CREATE A PERSONA Employee Persona
- 21. 21 Candidate Experience Webinar Series Humanizing Your Brand CONNECTION & BELONGING STABILITY & STRUCTURE RESULTS & MASTERY LEARNING & FREEDOM
- 22. 22 Candidate Experience Webinar Series Crafting an Employment Brand Story
- 23. 23 Candidate Experience Webinar Series Bring Purpose, Vision, Values, Mission to Life
- 24. 24 Candidate Experience Webinar Series Internal Brand Launch
- 25. 25 Candidate Experience Webinar Series Communication is Critical
- 26. 26 Candidate Experience Webinar Series Brand Ambassadors Drive Company Pride
- 27. 27 Candidate Experience Webinar Series Turn Fans Into Fanatics
- 28. Let’s Talk About Comp
- 29. 29 Candidate Experience Webinar Series Top Reasons Employees Leave
- 31. 31 Candidate Experience Webinar Series Data is Not Enough
- 32. 32 Candidate Experience Webinar Series What is Your Transparency Spectrum
- 34. 34 Candidate Experience Webinar Series Competitive Advantage
- 35. 35 Candidate Experience Webinar Series Bringing Sexy Back
- 36. 36 Candidate Experience Webinar Series Key Takeaways Knowledge Is Power Why People Leave and the Cost What Employees Expect Today Be A Marketer Peat and Repeat - Brand Communication Strategy Tell Your PayBrand Story
- 37. Q&A Naba Ahmed With: Moderated by: CEO, Red Caffeine Linkedin page: in/kathleenmsteele/ Twitter ID: @kathysteele Email: kathy@redcaffeine.com Website: redcaffeine.com Kathy Steele Editor, Recruiting Brief & Human Resources Today Linkedin page: /in/naba-ahmed/ Twitter ID: @recruitingbrief Email: naba@aggregage.com Website: recruitingbrief.com https://www.humanresourcestoday.com/webinar-series/candidate-experience/ https://www.recruitingbrief.com/webinar-series/candidate-experience/