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Strategies for sharing and commenting in social media
- 1. Joining the Conversation: Strategies for
Sharing and Commenting in Social Media
Frank Days
Director, New and Social Media
@tangyslice
- 2. Agenda
• Why participate
• Community members
• Content and sharing
• 7 ways to join
• 7 things before you hit send
• Resources
2 © Novell, Inc. All rights reserved.
- 3. Benefits of social media participation
• Because they are “social” media
• Meet new people with common interests
• Build your personal brand
• Opportunity to share
• Learn from others
3 © Novell, Inc. All rights reserved.
- 4. Types of social media participants
Forrester's social technographics ladder
4 © Novell, Inc. All rights reserved.
- 5. Building a community:
Forrester Groundswell model
Social media is about:
• Listening
• Talking
• Energizing
• Supporting
• Embracing
5 © Novell, Inc. All rights reserved.
- 6. Start by “listening”
• Blogs
• Facebook and LinkedIn groups
• Twitter
• Google Alerts
• Podcasts
• Trade press
• GroupWise or Google reader for
aggregation
6 © Novell, Inc. All rights reserved.
- 7. Then “talking”
• When sharing consider
– Will anyone care?
– Will anyone read this?
– Is this interesting?
– Is this original?
– Does this add value?
7 © Novell, Inc. All rights reserved.
- 8. Advice when leaving comments
• Stay on topic
• Contribute new information to the discussion
• Don’t comment for the sake of commenting
• Make the tone of your message clear
• Be succinct
• Cite your sources with links or inline quoting
• Be courteous
• Don’t post when you’re angry, upset, or emotional
• Do not feed or tease the trolls
> Source: Steve Rubel, Micro Persuasion blog via the Lifehacker blog
8 © Novell, Inc. All rights reserved.
- 9. Don't feed the trolls...
“A troll is someone who posts inflammatory, extraneous, or
off-topic messages in an online community ... with the
primary intent of provoking other users into a desired
emotional response or of otherwise disrupting normal on-
topic discussion.”
> Wikipedia via PCMagazine.com
9 © Novell, Inc. All rights reserved. Image source: Wikipedia
- 10. Seven ways to join the
conversation...
10 © Novell, Inc. All rights reserved.
- 11. 1. Connect with people you know
• Talk with people you know
– Prospects
– Customers
– Vendors
– Peers
– Neighbors
11 © Novell, Inc. All rights reserved.
- 12. 2. Start a conversation
• Questions work better than statements
– What do you think about … ?
– Does anyone know ... ?
– How do you ... ?
• These are two way media
12 © Novell, Inc. All rights reserved.
- 13. 3. Leave a comment
• Find some place you feel confident
• Novell properties/blogs
• People you know
13 © Novell, Inc. All rights reserved.
- 14. 4. Share Novell stuff
• Marketing is creating new content
• “Like” on Facebook
• Retweet on Twitter
14 © Novell, Inc. All rights reserved.
- 15. 5. Ask or answer questions
• Join groups
• Answer questions
• Demonstrate your
knowledge
15 © Novell, Inc. All rights reserved.
- 16. 6. Post content to bookmarking sites
• Help spread the word
• Make it easier for people to find
• Amplify our messages
16 © Novell, Inc. All rights reserved.
- 17. 7. Write a guest blog post
• Blogs are looking for content
• We have experts
• Often you just have to ask
• Targets:
– Syndicated blogs
– Partner blogs
– Novell blogs
Example blog: Cloud Computing Journal
17 © Novell, Inc. All rights reserved.
- 18. 7 things to consider before
hitting send...
18 © Novell, Inc. All rights reserved.
- 19. 1. Is it consistent with
our Internet usage policy?
19 © Novell, Inc. All rights reserved.
- 20. 2. Does it represent
our company values?
20 © Novell, Inc. All rights reserved.
- 21. 3. How do people behave
in the specific community?
21 © Novell, Inc. All rights reserved.
- 22. 4. Does it add value
to the conversation?
22 © Novell, Inc. All rights reserved.
- 23. 5. Is it authentic and credible?
23 © Novell, Inc. All rights reserved.
- 24. 6. Is it appropriate
for general consumption?
24 © Novell, Inc. All rights reserved.
- 25. 7. Will anyone care
about what you have to say?
25 © Novell, Inc. All rights reserved.
- 26. When in doubt...
• Don't
• Pause
• Ask for advice
– Your manager
– Corporate communications
– Social media (me)
26 © Novell, Inc. All rights reserved.
- 27. Novell social media guidelines
• Review Code of Business Ethics
• Attend training
• Get familiar with Novell policies
• Protect your own privacy
• Treat others with respect
• Use common sense with controversial topics
27 © Novell, Inc. All rights reserved.
- 28. NOISE
28 © Novell, Inc. All rights reserved.
- 30. Where to learn more...
• Online resources
– Mashable.com
– Techcrunch.com
– Marketingprofs.com
– MPDailyfix.com
– Copyblogger.com
• Articles
– http://www.delicious.com/novell_novl/socialmedia
30 © Novell, Inc. All rights reserved.
Editor's Notes
- Version 7.3 Updated November 30, 2009.
- Give history - 1985