1. Social Media Training:
LinkedIn
Frank Days
January 2011

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Agenda
• Overview
• Why it matters
• 15 things
• Resources

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The professional social network
• Founded 2002
• Over 90 million users
• Business oriented social networking
– Build list of trusted connections
– Find jobs, people and opportunities
– Answers, groups and applications

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14 million+ monthly visitors and growing

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Member demographics
• More males
• 35+
• No kids
• College educated
Source: Quantcast.com

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LinkedIn etiquette
• Professional
• Less “casual connecting”
• Very little noise

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Novell on LinkedIn
• Official Novell group
• Feeds/news from
– PR Blog
– CoolSolutions
– News
• Groups for solutions
and membership

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15 things you can do with LinkedIn

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Turbocharge your profile
so you and Novell get found

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1. Add a profile picture

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2. Make your profile public
• Mark profile public
• Mention product and
market keywords
• Get found in searches

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3. Create a “vanity” URL
Create a short URL with your keywords

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4. Add to your email sig

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Engage influencers to
spread word about Novell

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5. Link with customers or partners
• When the time is right:
– Prospects
– Customers
– Vendors

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6. Participate in groups

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7. Check out competitors

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8. Update your status

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9. Answer questions
• Answer questions
• Demonstrate your
expertise

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10. Recommend someone

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11. List an event

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Automate and accelerate
LinkedIn usage

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12. Get the LinkedIn Toolbar
• http://www.linkedin.com/static?key=tools

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13. Use Tweetdeck

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14. Add Applications
• Share presentations
• Consult with manager re: privacy
• Add blog posts
• Keep people abreast of things

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15. List your websites
• List up to three website links
• Examples:
– Your blog
– Product/solutions pages
– Twitter or Facebook links
• Title of links with keyword for the search engines

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Where to learn more...
• Online resources
– Mashable.com
– Techcrunch.com
• Articles
– http://www.delicious.com/novell_novl/socialmedia