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OUR MISSION:
TO DELIVER THE MOST AWESOME SOCIAL
VIDEO CAMPAIGNS ON THE PLANET!
High growth video ad tech
company, #1 in Europe 200 people across 15
offices in 12 countries
Run over 14,000 campaigns
for 84% of ad age 100 brands
Global reach 1.36bn
monthly unique usersUnique data set of 2 trillion
views
SAVE THE DATE
GET YOUR TICKET NOW!
www.noah-conference.com/request-invitation
Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016
Title position here
Your title sit over it
AUTOMATION TRANSFORMING AD INDUSTRY
Title position here
Your title sit over it
© LUMA Partners LLC 2014
Gamification
SOCIAL LUMAscape
Social Data
Community
Platforms
Social/Mobile
Apps & Games
Social Networks - Other
Social Search & Browsing
Social Commerce
Platforms
Analytics
Social Promotion Platforms
Social Publishing Platforms
Social Marketing Management Twitter Apps
Facebook Gaming
Facebook Apps
Content Curation
URL Shorteners Stream Platforms
Traditional Publishers
Social Business Software
Content Sharing (Reviews/Q&A/Docs)
Image/Video Sharing
Blogging
Platforms
External (Customer) Facing
Internal (Employee) Facing
Social Ad Networks
Social Intelligence Social
Scoring
Social TV
Social Referral
M
A
R
K
E
T
E
R
C
O
N
S
U
M
E
RSocial Shopping
Social Advertising Platforms
Social Login/Sharing
Social Content & Forums
Denotes acquired company Denotes shuttered company
Advocate Platforms
Social Branded Video
© LUMA Partners LLC 20141
Content Curation
Advocate
Platforms
CONTENT MARKETING / NATIVE LUMAscape
M
A
R
K
E
T
E
R
Social Marketing Management In-Feed Advertising
Platforms
Social
Branded Video
App Integration
Early Adopters
Social Networks
Content
Recommendations
Inventory Creation
Video
Content
Marketing
Agency
Content
Content Creation
Outsourcing
Tools
Content Planning
& Amplification
Vertically
Integrated
Network
Denotes acquired company Denotes shuttered company
Mobile-First
Commerce
Content Analytics / Intelligence
Brands as Publishers
Search
Promoted Listing
C
O
N
S
U
M
E
R
Publishers
In-Feed
Exchanges
Native Ad Platforms
GeminiAI Content Creation
Gemini
tkawaja@lumapartners.com
WE’RE AT THE NEXUS OF MOBILE,
VIDEO, NATIVE & SOCIAL
MaVeNS CATEGORIES DISRUPTING TV
Mike Kelly, NED & Chair Marion Bernard, BGF
Chris Blake, NED Scott Button, Unruly
Richard Anton, Amadeus Matt Cooke, Unruly
Martijn Hamann, Van den Ende Sarah Wood, Unruly
INVESTORS
SCOTT BUTTON, CEO & CO-FOUNDER
15 years experience in madtech
Former CEO of Connextra
E&Y 2012 Entrepreneur of the Year
MATT COOKE, CTO & CO-FOUNDER
One of the UK’s most experienced
practitioners of eXtreme Programming
Former Software Architect at Connextra and
Krescendo
SARAH WOOD, COO, CMO & CO-FOUNDER
Associate Lecturer at Cambridge University
Named in Europe’s Inspiring Fifty; 10 London-
Based Entrepreneurs to Watch by Forbes
LUCY GREGGAINS, CFO
FCA. Joined Unruly April 2012 following
various senior finance roles in media
industry including BSkyB plc, Emap plc, and
Shine Group
$25 million Series A Funding, January 2012
BOARD OF DIRECTORS
OUR LEADERSHIP TEAM
OUR GLOBAL GROWTH
30%+ REVENUE GROWTH
21.2
28.7
36.7
£0M
£10M
£20M
£30M
£40M
FY13-14(A) FY14-15(A) FY15-16(E)
31% CAGR
OPT-IN, NATIVE, ENGAGING FORMATS
6 SEC VINE 30 SEC SPOT 6 MIN FILM
SOCIAL VIDEO PUTS THE USER IN CONTROL
Title position here
Your title sit over it
WE ENGAGE AUDIENCES ON THE OPEN WEB
Source: US – comScore Video Metrix, November 2014, content video views
WHERE THE VAST MAJORITY OF VIDEO VIEWS OCCUR
YouTube.com and
embedded YouTube player
The rest of the web
78.9%
views
21.1%
views
COMSCORE DATA JANUARY 2015
WITH MASSIVE REACH, GLOBAL AUDIENCES
Source: comScore January 2015
1,357,601
821,705
698,226
178,057
UniqueMonthlyVisitors
WE BRIDGE CONTENT STACK & TECH STACK
RESEARCH,
STRATEGY &
IDEATION CONTENT
PRODUCTION
TESTING
FORMATS
META-
CREATIVE
OUR DMP USES DATA ON EMOTIONS &
BEHAVIOURS TO DRIVE ENGAGEMENT
• MOBILE/DEVICE USAGE
• FACEBOOK FRIENDS
• NARROWCAST TO FRIENDS
• LINKED IN TO COLLEAGUES
• AGE
• GENDER
• HOUSEHOLD INCOME
• FAMILY & EDUCATION
WHO ARE THEY?
WHAT DO THEY DO?
• XXXXXXXXXXXX SOCIAL GOOD
• XXXXXXXXXXX SOCIAL UTILITY
• XXXXXXX SHARED PASSION
• XXXXX SELF EXPRESSION
• XXXXXXXXXXXXXXXXXX HAPPINESS
• XXXXXXXXXXXXXX AMAZEMENT
• XXXXXXXXXXX WARMTH
• XXXXXXX NOSTALGIA
WHAT DO THEY FEEL?
WHAT DO THEY CARE ABOUT?
EMOTIONAL TRACE
BRAND LOYALTY
Emotion: Amazement
Title position here
Your title sit over it
IN-STREAM FORMATS HEAD-TO-HEAD
OUTPERFORMING YOUTUBE
Source: Unruly Activate, US campaigns, 2,397,467 views delivered for the same video content across In-Stream and TrueView, 27/10/2014 to 04/02/2015
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%581.9%
Interaction Rate Click-Through Rate Completion Rate
566.8% 46.6%
THAT’S WHY WE’RE WINNING
WITH WORLD’S BIGGEST BRANDS
0 40,000,000 80,000,000 120,000,000
1
2
3
4
5
£11,672,229
PAID VIEWS EARNED VIEWS
£6,441,926
£4,322,705
£4,237,399
£3,424,573
Source: Company Management
85%+ REPEAT BUSINESS YEAR ON YEAR
DELIVERING RECORD-BREAKING
CAMPAIGNS…
UNRULY IS 2x WORLD RECORD HOLDER
Title position here
Your title sit over it
America's Funniest
Home Videos
This cat tries to catch fish under the
frozen pond
Views – 58.7M, Shares – 1.5M
Jimmy Kimmel Live
I Told My Kids I Ate All Their
Halloween Candy
Views – 30.3M, Shares – 760k
WHO’S GETTING IT RIGHT WITH
MILLENNIALS - CAT OR KIMMEL?

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Unruly - NOAH15 Berlin

  • 1. OUR MISSION: TO DELIVER THE MOST AWESOME SOCIAL VIDEO CAMPAIGNS ON THE PLANET! High growth video ad tech company, #1 in Europe 200 people across 15 offices in 12 countries Run over 14,000 campaigns for 84% of ad age 100 brands Global reach 1.36bn monthly unique usersUnique data set of 2 trillion views
  • 2. SAVE THE DATE GET YOUR TICKET NOW! www.noah-conference.com/request-invitation Old Billingsgate, London Tempodrom, Berlin 12-13 NOV2015 8 - 9 JUN2016
  • 3. Title position here Your title sit over it AUTOMATION TRANSFORMING AD INDUSTRY
  • 4. Title position here Your title sit over it © LUMA Partners LLC 2014 Gamification SOCIAL LUMAscape Social Data Community Platforms Social/Mobile Apps & Games Social Networks - Other Social Search & Browsing Social Commerce Platforms Analytics Social Promotion Platforms Social Publishing Platforms Social Marketing Management Twitter Apps Facebook Gaming Facebook Apps Content Curation URL Shorteners Stream Platforms Traditional Publishers Social Business Software Content Sharing (Reviews/Q&A/Docs) Image/Video Sharing Blogging Platforms External (Customer) Facing Internal (Employee) Facing Social Ad Networks Social Intelligence Social Scoring Social TV Social Referral M A R K E T E R C O N S U M E RSocial Shopping Social Advertising Platforms Social Login/Sharing Social Content & Forums Denotes acquired company Denotes shuttered company Advocate Platforms Social Branded Video © LUMA Partners LLC 20141 Content Curation Advocate Platforms CONTENT MARKETING / NATIVE LUMAscape M A R K E T E R Social Marketing Management In-Feed Advertising Platforms Social Branded Video App Integration Early Adopters Social Networks Content Recommendations Inventory Creation Video Content Marketing Agency Content Content Creation Outsourcing Tools Content Planning & Amplification Vertically Integrated Network Denotes acquired company Denotes shuttered company Mobile-First Commerce Content Analytics / Intelligence Brands as Publishers Search Promoted Listing C O N S U M E R Publishers In-Feed Exchanges Native Ad Platforms GeminiAI Content Creation Gemini tkawaja@lumapartners.com WE’RE AT THE NEXUS OF MOBILE, VIDEO, NATIVE & SOCIAL
  • 6. Mike Kelly, NED & Chair Marion Bernard, BGF Chris Blake, NED Scott Button, Unruly Richard Anton, Amadeus Matt Cooke, Unruly Martijn Hamann, Van den Ende Sarah Wood, Unruly INVESTORS SCOTT BUTTON, CEO & CO-FOUNDER 15 years experience in madtech Former CEO of Connextra E&Y 2012 Entrepreneur of the Year MATT COOKE, CTO & CO-FOUNDER One of the UK’s most experienced practitioners of eXtreme Programming Former Software Architect at Connextra and Krescendo SARAH WOOD, COO, CMO & CO-FOUNDER Associate Lecturer at Cambridge University Named in Europe’s Inspiring Fifty; 10 London- Based Entrepreneurs to Watch by Forbes LUCY GREGGAINS, CFO FCA. Joined Unruly April 2012 following various senior finance roles in media industry including BSkyB plc, Emap plc, and Shine Group $25 million Series A Funding, January 2012 BOARD OF DIRECTORS OUR LEADERSHIP TEAM
  • 9. OPT-IN, NATIVE, ENGAGING FORMATS 6 SEC VINE 30 SEC SPOT 6 MIN FILM SOCIAL VIDEO PUTS THE USER IN CONTROL
  • 10. Title position here Your title sit over it WE ENGAGE AUDIENCES ON THE OPEN WEB Source: US – comScore Video Metrix, November 2014, content video views WHERE THE VAST MAJORITY OF VIDEO VIEWS OCCUR YouTube.com and embedded YouTube player The rest of the web 78.9% views 21.1% views
  • 11. COMSCORE DATA JANUARY 2015 WITH MASSIVE REACH, GLOBAL AUDIENCES Source: comScore January 2015 1,357,601 821,705 698,226 178,057 UniqueMonthlyVisitors
  • 12. WE BRIDGE CONTENT STACK & TECH STACK RESEARCH, STRATEGY & IDEATION CONTENT PRODUCTION TESTING FORMATS META- CREATIVE
  • 13. OUR DMP USES DATA ON EMOTIONS & BEHAVIOURS TO DRIVE ENGAGEMENT • MOBILE/DEVICE USAGE • FACEBOOK FRIENDS • NARROWCAST TO FRIENDS • LINKED IN TO COLLEAGUES • AGE • GENDER • HOUSEHOLD INCOME • FAMILY & EDUCATION WHO ARE THEY? WHAT DO THEY DO? • XXXXXXXXXXXX SOCIAL GOOD • XXXXXXXXXXX SOCIAL UTILITY • XXXXXXX SHARED PASSION • XXXXX SELF EXPRESSION • XXXXXXXXXXXXXXXXXX HAPPINESS • XXXXXXXXXXXXXX AMAZEMENT • XXXXXXXXXXX WARMTH • XXXXXXX NOSTALGIA WHAT DO THEY FEEL? WHAT DO THEY CARE ABOUT? EMOTIONAL TRACE BRAND LOYALTY Emotion: Amazement
  • 14. Title position here Your title sit over it IN-STREAM FORMATS HEAD-TO-HEAD OUTPERFORMING YOUTUBE Source: Unruly Activate, US campaigns, 2,397,467 views delivered for the same video content across In-Stream and TrueView, 27/10/2014 to 04/02/2015 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%581.9% Interaction Rate Click-Through Rate Completion Rate 566.8% 46.6%
  • 15. THAT’S WHY WE’RE WINNING WITH WORLD’S BIGGEST BRANDS 0 40,000,000 80,000,000 120,000,000 1 2 3 4 5 £11,672,229 PAID VIEWS EARNED VIEWS £6,441,926 £4,322,705 £4,237,399 £3,424,573 Source: Company Management 85%+ REPEAT BUSINESS YEAR ON YEAR
  • 17. Title position here Your title sit over it America's Funniest Home Videos This cat tries to catch fish under the frozen pond Views – 58.7M, Shares – 1.5M Jimmy Kimmel Live I Told My Kids I Ate All Their Halloween Candy Views – 30.3M, Shares – 760k WHO’S GETTING IT RIGHT WITH MILLENNIALS - CAT OR KIMMEL?