Digital Services - Presentation by Friedrich Schwandt, Founder & CEO of Statista at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.

1. Statista overview – Noah 2015
London, November 2015

3. Statista in numbers
1
20
35
40
percent profit margin in German subscription business in 2015:
Statista has delivered proof of profitability
percent of sales international in 2016:
Statista is already a truly international platform
Million € in sales in 2016 (after €14 Million in 2015):
Statista is a significant and strongly growing
B2B subscription business
#
destination for data inquiries:
Statista is category leader among market research companies
≈
2

4. We are the worldwide category leader
for online market research
Traffic overview
Comment: 1) internal Google Analytics measurement; SimilarWeb figure for same month at 3.7m
Source: similarweb
Monthly visits, May 2015
(M)
0.50.4
1.6
0.8
2.4
3.91
0.4
0.9
3

5. 1. Using many different sources, but not quoting them
Our recipe for success: Statista is a tool for
every professional
Information at your finger
tips – ready to use
• Access to relevant
market data: all
industries, all countries
• Sources: 18.000
• Time saving (search,
preparation)
• Business model:
annual subscriptions
Statista is a mass market
product: B2C2B
Reasons to use statista
Statista offers a B2C2B Services similar to
form of
data
request
Information
at your
finger tips
In-depth
data
analyses
Breadth of target group
Experts
Many employees
in company
Traditional market
research companies
1 1
4

6. Website is self-explanatory: If you understand Google, you understand Statista
Our website is built like a B2C product –
simple and intuitive
Different
data bases
and content
formats
Relevant
filters
Search term
„super-
markets“
Number of
results
5

7. A typical statistic page
Premium
functions
All relevant
information
about the
source
Simple bar
chart
Reading
support

8. Strong footprint in Europe and North America
Roll-out into Asia, especially China, India & Japan, for 2016 planned
U.S. (2017)
LA/SF US
New York
UK
London
Germany
Hamburg
ES (2016)
Madrid
Dedicated team Well covered Covered To be coveredEditorial coverage:
China (2016/7)
Shanghai
Germany
Berlin

9. Media partners help us to build the brand
1) selection
Media partners for cobranded infographics1
DAILYWEEKLY
8

10. Selected clients1
1) Corporate and Enterprise accounts only
Leading companies and institutions from all
industry sectors are buying us
Clients by industry
14%
9%
8%
7%
6%
5%5%
5%
4%
4%
33%
Consulting Media Advertising FMCG
Academia Retail Industrial Internet
Education Banking Other
> 90%
penetration at
German
universities
300 out of the Fortune 500 companies are Statista clients
9

11. M€
Outlook: Statista will grow into a
60M + business
Annual sales
˃ Expanding core
business
• New clients
• Upselling
• Churn reduction
˃ Internationalization
• U.K.
• Spain
• France
• India
• China
˃ New products
• DMO
• Infographics
Growth drivers
CAGR
35%
Statista will launch a French and a Spanish platform in Q4 2015
14
20
26
35
47
64
2015 2016 2017 2018 2019 2020
10

12. Our employees & our offices
200 employees: A young company with love for market research
11
Hamburg
New York
London

13. Thank you for your attention!
COO& Founder
Tim.kroeger@statista.com
+49 (0)40 4134 989 11
Tim Kröger
CEO & Founder
friedrich.schwandt@statista.com
+49 (0)160 97 72 08 17
Dr. Friedrich Schwandt

14. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®