Rising Stars - Presentation by Thierry Petit, Co-Founder & CEO of Showroomprive at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.

1. Showroomprive
NOAH Conference
7 November 2012

2. Showroomprive overview
• Leading European e-Commerce company
• Fashion-focused (69% of online orders), highest growth category in e-Commerce
• 11.6m members
• Present in France, Spain, Italy, UK, Benelux and Portugal
• €224m online orders (growth so far this year +80% YoY)
• Platform that connects brands and consumers
• Multiple channels: Internet, mobile, offline
• 80% of visits are free
• Strong mobile traction: >700,000 app downloads, mobile now 15% of online
orders
• Scalability: customer acquisition, sourcing, transaction execution, logistics/CRM
• Self-financed and profitable since launch
• Founders: David Dayan and Thierry Petit (October 2006)
• DNA: combination of physical destocking and Internet
• Key investors: founders, Accel Partners (August 2010)
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3. We connect brands and consumers
Partner of choice for brands
Multi-channel destination for consumers to shop and save money
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4. Trusted partner to over 1,500 brands
• Strong relationship with brands – 360◦ approach
• A medium for brands to manage brand events
• Also a channel for made-for-purpose branded goods
Number of brand events Online orders by segment
2,100
1,630
31%
1,067
681
69%
322
17 154
2006A 2007A 2008A 2009A 2010A 2011A 2012E
Brand events Fashion Other
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5. Our proposition to brands
• High quality user experience
• Brand protection
• Efficient channel to market
• Data and analytics
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6. Our 11.6m member base
High quality community Strong growth in members Loyal repeat buyers
(€m)
Gender Number of members (m)
65% 140
11.6
120 2011 buyer
35% 2.5
100
80 2010 buyer
60
Women Men 3.2 9.1 2009 buyer
40
2008 buyer
Age 3.2 20 2007 buyer
37% 0.1
0
27% 27% 2006A 2009A Oct. 2012 2006A 2007A 2008A 2009A 2010A 2011A
YTD
France International
9%
• 78% France / 22% international • 77% of online orders from repeat buyers
< 25 25 - 35 35 - 50 > 50 (Oct. 2012)
Income • Member base growth of c.300,000 per
57% month (Oct. 2012) • 40% of buyers purchase again in Y+1
• Improving transaction conversion rates • Increasing average spend per buyer over
15% 18% time
10%
• Acquisition costs declining over time
< €27k €27k - €36k €36k - €54k > €54k
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7. Private sales: several players…but few combine growth and profitability
Growth
• Sourcing experience
• Focus on brands
• KPI-driven
• Engaged and loyal member base
• Attractive gross margins
Profitability
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8. 5 pillars of growth
€235m total orders Offer
(€m)
€224m online orders
> 2,000 brand events
per year
224
134
86
51 Brand
21
0.2 6 70% prompted brand
awareness
2006A 2007A 2008A 2009A 2010A 2011A 2012E
Mobile International Logistics
15% of online orders >15% online orders Up to 90,000 orders/day
(Oct. 2012) outside France
24h delivery
(Oct. 2012)
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