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Showroomprive - NOAH12 London

Rising Stars - Presentation by Thierry Petit, Co-Founder & CEO of Showroomprive at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.

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Showroomprive
  NOAH Conference
  7 November 2012
Showroomprive overview

•  Leading European e-Commerce company
   •    Fashion-focused (69% of online orders), highest growth category in e-Commerce
   •    11.6m members
   •    Present in France, Spain, Italy, UK, Benelux and Portugal
   •    €224m online orders (growth so far this year +80% YoY)


•  Platform that connects brands and consumers
   •  Multiple channels: Internet, mobile, offline
   •  80% of visits are free
   •  Strong mobile traction: >700,000 app downloads, mobile now 15% of online
        orders
   •  Scalability: customer acquisition, sourcing, transaction execution, logistics/CRM


•  Self-financed and profitable since launch
   •  Founders: David Dayan and Thierry Petit (October 2006)
   •  DNA: combination of physical destocking and Internet
   •  Key investors: founders, Accel Partners (August 2010)
                                                                                  2
We connect brands and consumers




                 Partner of choice for brands




Multi-channel destination for consumers to shop and save money




                                                                 3
Trusted partner to over 1,500 brands



 •  Strong relationship with brands – 360◦ approach

 •  A medium for brands to manage brand events

 •  Also a channel for made-for-purpose branded goods



        Number of brand events                            Online orders by segment
                                                2,100
                                        1,630
                                                                   31%
                                1,067
                         681
                                                                          69%
                 322
 17      154

2006A   2007A   2008A   2009A   2010A   2011A   2012E

                         Brand events                           Fashion   Other




                                                                                       4
Our proposition to brands



•  High quality user experience


•  Brand protection


•  Efficient channel to market


•  Data and analytics




                                                      5
Our 11.6m member base

High quality community                         Strong growth in members                                Loyal repeat buyers

                                                                                                (€m)
                Gender                          Number of members (m)
          65%                                                                                   140
                                                                                      11.6
                                                                                                120                                               2011 buyer
                           35%                                                            2.5
                                                                                                100
                                                                                                80                                   2010 buyer


                                                                                                60
         Women             Men                                     3.2                    9.1                           2009 buyer
                                                                                                40
                                                                                                               2008 buyer
                    Age                                            3.2                          20     2007 buyer
                          37%                     0.1
                                                                                                 0
            27%                    27%          2006A             2009A             Oct. 2012     2006A 2007A 2008A 2009A 2010A 2011A
                                                                                      YTD
                                                         France           International
 9%


                                            •  78% France / 22% international                   •  77% of online orders from repeat buyers
 < 25     25 - 35     35 - 50      > 50                                                            (Oct. 2012)

                Income                      •  Member base growth of c.300,000 per
                          57%                  month (Oct. 2012)                                •  40% of buyers purchase again in Y+1


                                            •  Improving transaction conversion rates           •  Increasing average spend per buyer over
 15%        18%                                                                                    time
                                    10%

                                            •  Acquisition costs declining over time
< €27k   €27k - €36k €36k - €54k   > €54k



                                                                                                                                                       6

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Showroomprive - NOAH12 London

  • 1. Showroomprive NOAH Conference 7 November 2012
  • 2. Showroomprive overview •  Leading European e-Commerce company •  Fashion-focused (69% of online orders), highest growth category in e-Commerce •  11.6m members •  Present in France, Spain, Italy, UK, Benelux and Portugal •  €224m online orders (growth so far this year +80% YoY) •  Platform that connects brands and consumers •  Multiple channels: Internet, mobile, offline •  80% of visits are free •  Strong mobile traction: >700,000 app downloads, mobile now 15% of online orders •  Scalability: customer acquisition, sourcing, transaction execution, logistics/CRM •  Self-financed and profitable since launch •  Founders: David Dayan and Thierry Petit (October 2006) •  DNA: combination of physical destocking and Internet •  Key investors: founders, Accel Partners (August 2010) 2
  • 3. We connect brands and consumers Partner of choice for brands Multi-channel destination for consumers to shop and save money 3
  • 4. Trusted partner to over 1,500 brands •  Strong relationship with brands – 360◦ approach •  A medium for brands to manage brand events •  Also a channel for made-for-purpose branded goods Number of brand events Online orders by segment 2,100 1,630 31% 1,067 681 69% 322 17 154 2006A 2007A 2008A 2009A 2010A 2011A 2012E Brand events Fashion Other 4
  • 5. Our proposition to brands •  High quality user experience •  Brand protection •  Efficient channel to market •  Data and analytics 5
  • 6. Our 11.6m member base High quality community Strong growth in members Loyal repeat buyers (€m) Gender Number of members (m) 65% 140 11.6 120 2011 buyer 35% 2.5 100 80 2010 buyer 60 Women Men 3.2 9.1 2009 buyer 40 2008 buyer Age 3.2 20 2007 buyer 37% 0.1 0 27% 27% 2006A 2009A Oct. 2012 2006A 2007A 2008A 2009A 2010A 2011A YTD France International 9% •  78% France / 22% international •  77% of online orders from repeat buyers < 25 25 - 35 35 - 50 > 50 (Oct. 2012) Income •  Member base growth of c.300,000 per 57% month (Oct. 2012) •  40% of buyers purchase again in Y+1 •  Improving transaction conversion rates •  Increasing average spend per buyer over 15% 18% time 10% •  Acquisition costs declining over time < €27k €27k - €36k €36k - €54k > €54k 6
  • 7. Private sales: several players…but few combine growth and profitability Growth •  Sourcing experience •  Focus on brands •  KPI-driven •  Engaged and loyal member base •  Attractive gross margins Profitability 7
  • 8. 5 pillars of growth €235m total orders Offer (€m) €224m online orders > 2,000 brand events per year 224 134 86 51 Brand 21 0.2 6 70% prompted brand awareness 2006A 2007A 2008A 2009A 2010A 2011A 2012E Mobile International Logistics 15% of online orders >15% online orders Up to 90,000 orders/day (Oct. 2012) outside France 24h delivery (Oct. 2012) 8
  • 9. - w . a-o f ec. m w wn hc n r e o o en c - wt ro n ac n r c ti . m/o ho f e e tc e en - w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  • 10. - w . a-o f ec. m w wn hc n r e o o en c - wt ro n ac n r c ti . m/o ho f e e tc e en - w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en