NOAH Startups: Company Pitch by Yoel Feldman, Proonto at the NOAH Conference 2019 in Tel Aviv, Hangar 11, 10-11 April 2019.

1. Engage. Influence. Close.
Personalized & Personal
Ecommerce Shopping Assistance
April 2019

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. Who are we?
Launched- 2015
Headquarters – Tel Aviv
Field – Future-of-work
Market – Direct-to-consumer e-commerce
Solution – Proactive Sales Chat Powered by Experts
Sales Chat Conducted – 1M+
Yoel Feldman | Yoel@proonto.com | COO

4. The challenging e-commerce reality:
On Average
98%
of website visitors
do not
complete their
purchase.
Awareness
Consideration
Decision

5. In This Sphere, Human Interaction Can be a Key Factor
80%
“Of Customers say that
direct interactions with
brands are most
influential in purchase
preference”

6. While Distinguishing Between Personal vs Personalized
Personalised = digital recommendations of products
based on an algorithm; Personal = a human
interaction that evokes emotion
The High Velocity Consumer White Paper | WGSN

7. Proactive Sales Chat Powered by Experts
Associates
Certification
Retention
Engagement
Integration
Segmentation

8. The era of Direct-To-Consumer brands is here

9. Ecommerce D2C brands are Exponential Organizations
#EcommExO
Social
Autonomy
Experimentation
Dashboards
Interfaces
Engagement
Leveraged assets
Algorithms
Community / Crowd
Staff on Demand
I
D
E
A
S
S
C
A
L
E

10. 9
Independent workers in the US economy

11. Customers + Channels
D2C
Legacy
Partners

12. Demo: Where our Fully-Staffed Proactive Live Chat for Sales Comes in
Welcome to L’OREAL PARIS,
I’m Nina ! Have you used
true match makeup previously?

13. Demo | Use Case - New Customer Acquisition

14. Demo | Use Case - New Customer AcquisitionDemo | Use Case - New Customer Acquisition

15. Demo | Use Case - New Customer AcquisitionDemo | Use Case - New Customer Acquisition

16. Demo | Use Case - New Customer AcquisitionDemo | Use Case - New Customer Acquisition

17. Demo | Use Case - New Customer AcquisitionDemo | Use Case - New Customer Acquisition

18. Demo | Use Case - New Customer AcquisitionDemo | Use Case - New Customer Acquisition

19. Demo | Use Case - New Customer AcquisitionDemo | Use Case - New Customer Acquisition

20. Demo | Use Case - New Customer AcquisitionDemo | Use Case - New Customer Acquisition

21. Demo | Use Case - New Customer AcquisitionDemo | Use Case - New Customer Acquisition

22. Demo | Use Case - New Customer AcquisitionDemo | Use Case - New Customer Acquisition

23. Demo | Use Case - New Customer AcquisitionDemo | Use Case - New Customer Acquisition

24. Demo | Use Case - New Customer AcquisitionDemo | Use Case - New Customer Acquisition

25. Demo | Use Case - New Customer AcquisitionDemo | Use Case - New Customer Acquisition

26. Demo | Use Case - New Customer AcquisitionDemo | Use Case - New Customer Acquisition

27. The Purpose: Create Engagement During the Consideration & Decision Stages
Target #1 - considering a new purchase has uncertainty about features
Target #2 - considering a switch from competitor
Target #3 - first product purchase

28. Dedicated, vetted & trained
team consisted of talent,
advocates and professionals
How do we do it? Meet Our Expert Associate Community

29. Meet Nina the Associate
Meet Nina

30. Marketing & Customer Service Reports

31. We Crunch Customer Interaction Data

32. A/B tested Results with Randomized Control group
Conversion with: 1.46%
Conversion without: 1.32%
Control group: 98,758
Chat group: 902,975
Incremental orders: 2,477
Delta: $283,154

33. 2015
Launched
$1.75M
Funding to date
$3M
Series A opportunity
We’re cash-flow positive and capital-efficient
366%
2018 Net Revenue growth
7 Figures ($)
Annualized run rate
Negative $ Churn
Every $1 added in 2017 grow 30% in 12 months
Financial KPI - Land & Expand

34. Case Study – Lifestyle – Torgoen Swiss Watch
Premium Sales Associate experience for
shoppers and gifters
2,500+
Feedbacks analysed
12 Lines
Average to buy
9.29 CSAT
Out of 10

35. Case Study – Travel – Arkia Airlines
Focusing on AdWords traffic, profitable
vacation plans and pre-sale messenger
19X ROI
On service cost
14 chats
per hour
9.42 CSAT
Out of 10

36. Case Study – Consumer Service – Sixt
Multilingual sales assistance to encourage
car rental booking locally
11X ROI
On service cost
2,000
Conversations analysed
2019
Website redesign based on mapped concerns

37. So Where Are we Headed?
Increase ML usage
for targeting and
messaging
Scale up growth both with
DTC and legacy brands
Use our expert-powered proactive sales chat on predefined
segments to create trust, evoke emotion and increase sales
Leverage NLP to
speed up content analysis
Grow Associate
community & enhance
Assocaite tools

38. Thank You Noah!
Questions & Answers
Yoel Feldman | Yoel@proonto.com | COO