This document summarizes information about an audio walking tour app called Piri. In 3 sentences: Piri is an audio walking tour app that allows users to discover cities through guided tours narrated by expert local guides. It currently offers tours of over 20 cities and 60 total tours. The app has been downloaded over 210,000 times and tour downloads are over 60,000, with 40% of users purchasing multiple tours.

1. Best guides on your mobile

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. Piri is an audio walking tour app
where you discover the world from the best guides.
FOUNDED
2016
# OF EMPLOYEES
13
OFFICE
LONDON
ISTANBUL
Piri At a Glance

4. Stressful and time consuming
process of planning the trip and
routes
All by their own
Finding a good guide is difficult
and very expensive
Hire a guide
Constrain in time and freedom
With a travel agency
Planning a great trip is not easy…

5. 30+ years experience
Guide of many celebrities
Dr. Guido LionMarkus Müller
27+ years experience
Association of Tourists Guides
in Berlin.
London Blue Badge
Tour Guide
of the Year
Saffet Emre Tonguç Ruth Polling
Awarded Tour Guide
TV Presenter
Travel Writer
Works with the masters…

6. Total Available
Market
Serviceable Available
Market
Serviceable
Obtainable Market
Total Tourism Market
In The World
Total Guide and Tour
Market
%5 Share Of The World
Market
Market Size
$7.000b $20b $1b

7. İstanbul
Karaköy
Beyoğlu-Galata
Cihangir-Çukurcuma
Historical Peninsula
Bosphorus
Fener-Balat
Üsküdar
Kuzguncuk
Konya
Gaziantep
Edirne
Bursa
Çanakkale
Kars
Cappadoccia
Europe
London
Barcelona
Amsterdam
Rome
Paris
Milan
Florence
Venice
Berlin
Dublin
Prague
Budapest
20 cities
60 tours

8. App & Tour Download
Download
210.000
Tour
60.000
Multiple
Purchasers
%40
The AppStore and Google Play ratings of Piri is 4,7 / 5
The rating done after completing the tours is 4.9 / 5

9. Financial Model
2016 2017 2018 2019 2020 2021 2022
B2C
500K $
investment
Years
Growth
B2B
650K$ turnover

10. Third Era of Piri: Virtual & Augmented Reality
2016 2017 2018 2019 2020 2021 2022
B2C
Years
B2B VR & AR Tours
500K $
investment
650K$ turnover
Growth

12. Discover Berlin with Piri…
noahberlin2018
Your Gift Code:

13. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com