1.
Company
Introduction
October
2019
Matt Hann, CFO

2.
 @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3.
The Experience Economy
Millennials desire for real world, unique and engaging experiences means the “experience
economy is booming and expected to reach $8.2tn by 2028
18 %
Attend Don’t attend
82%
of millennials attend a live
event each year
“they would like to increase their spending on
experiences rather than physical things in the
next year”
72% of millennials say
Record ever M&A and investment levels into
“Live” experiences
Investment has increased dramatically
Source: Eventbrite, Euromonitor, Festival Insights

4.
Music
$25bn
Total live ticketing market
$145bn
2018 Live ticketing Market A highly fragmented Live Event Market
800m fans go to festivals or music events around the
globe each year
Sources: PWC, RBC Capital markets, Deloitte, Guggenheim
2/3 of 13-49 year olds attained a live
music event each year
90% of Live Events don’t sell out
Top Promoters
34%
Long Tail Promoters
66%

5.
Festicket is the world’s leading
platform for festival experiences
Discovery E-Commerce B2B

6.
Magazine
9m Avg. Monthly Visits in 201981m Website Users in 2019
Festival Guide
Biggest content website in Festival industry Disruptive Discovery Event Technology
Artist Profile Collections
Spotify Integration
Automatically sync music you like
with festival lineup.
Messenger Integration
Ticket on-sale alert on social
messaging, email and app.
TicketArena App
Dedicated App to browse
content and latest news.
75k+ artist profiles listed Country, Cities, Music Genre…
We are the authority for festival discovery…

7.
7
Innovative booking technology
White-Label High Volume
Queue Seating Plan
Instalments
Mobile
Checkout
Group
Payment
Mobile Ticket
2.5M+ Customers from
100 different countries
2,000+ Festival partners
& 5,000 Suppliers
Working
with
Sell to
… And the most complete e-commerce technology for live events
TicketsAccommodationPackages

8.
Data & AnalyticsTicket Management
Full end to end self service technology for live events
Invoicing & Reporting
On site entry
management
App
UK Leading
Cashless
Technology
In August 2019, Festicket acquired award winning
B2B technology specialist, Event Genius
Event
Management
On-site
Management

9.
Festicket’s Positioning
Festicket, now the most complete end-to-end event platform in the world
B2CB2B
Event
Guide
Magazine
App &
Email
Artist
Profile
Collection
Customers
Discovery and Content
B2C Tools
Suppliers
B2B tools
Event
Genius
Event
Genius
Pay
B2B
Portals
Ticketing
Reporting
& Data
Event & Entry
Management
Travel
Cashless
Ecommerce
Tools
Ticketing
Shop
Queue
Technology
Travel &
Packages
Pay with
friends
Instalments
Mobile
Payment
White Label
Festicket
Ticket
Arena
B2C
Portals
Discovery
B2C Customer experiences
touchpoints
B2B Customer experiences
touchpoints
Self
Service

10.
Our Business Model
On top of Festival tickets, we also provide camping, hostel/hotel, apartment, transports,
extras and insurance products!
Transport
Ticketing
Hotels & Apartments Camping & Glamping Insurance Merchandising
Cashless
2,007 Suppliers
15%
1,960 Suppliers
16%
1,510 Suppliers
13%
440 Suppliers
60%
1 Supplier
52%
596 Suppliers

11.
0 €
18 €
36 €
54 €
72 €
90 €
2013 2014 2015 2016 2017 2018 2019e*
90,0 €m
57,0 €m
45,2 €m
22,2 €m
10,0 €m
4,1 €m0,5 €m€0.5m
11
GMV CAGR
From 2013 to 2019
110%
*Forecasted numbers with M&A Acquisition of EG/TA
Our Exponential Growth
We have strong & accelerating Gross Booking Value

12.
USA 7%
Launched 2019
Growth Driven from global expansion 7 local teams/offices
of live event experts
Europe 55%
APAC 1%
Tested 2019
32
Events
92
Events
354
Events
615
Events
241
Events
33
Events
43
Events
UK 37%
10
Events
18
Events
36
Events🚀 Hyper-growth
🚀 Hyper-growth
🏦 Profitability
🚀 Hyper-growth

13.
Very clear and focused strategy and
investment priorities based on proven
investment areas established in 2019 -
ready to scale in 2020
Investment Priorities
Pillar 1
Pillar 2
Pillar 3
Pillar 4
0
8
16
24
32
40
2018 2019e 2020e 2021e 2022e
Net Revenues
33,0 €
23,0 €
15,0 €
9,0 €
5,7 €
• Talent & Technology to ensure we get
the best exclusive supply
• Utilise data, analytics and discovery
tools to grow sales from our 2,000
longtail event base
• Focus on up-selling suppliers and
customers cashless and travel products
• Focus on internal operations to improve
CMII
Festicket’s focused investment strategy to reach
profitability by 2021

14.
0 €
18 €
36 €
54 €
72 €
90 €
2013 2014 2015 2016 2017 2018 2019e*
90 €m
57 €m
45 €m
22 €m
10 €m
4 €m1 €m
Festicket at a glance
Festicket is the world’s leading marketplace for
music festival experiences
800m fans go to festivals or music events
around the globe each year - huge TAM
Constantly deliver top line growth and multi
award winning technology
The most complete end-to-end event
platform in the world - B2B2C
Working with 2,000+ majors Music
Festivals and 5,000 Ancillary suppliers

15.
Family
Festicket
Thanks from the

16.
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis