Big Data & Analytics - Presentation by Ofer Vilenski, Co-Founder & CEO of Luminati at the NOAH Conference Tel Aviv 2018, Haoman 17 on the 13th of March 2018.

1. A Transparent WWW

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. The WWW:
Different content to different viewers

4. How does that
challenge your business?
Advertising
Recruitment
Financial
Services
Travel
Security
Online Retail

5. ...Retailers cannot price competitively
Competitor
Retailer
Consumer
Consumer sees
one price
.. and the retailer gets
a different price
216.58.216.164

6. ...Advertisers cannot avoid Malicious advertisers
Malicious advertiser
Consumer
sees a virus
Ad network
Consumer
Ad network sees
a clean advert
216.58.216.164

7. ...Phishing and viruses cannot be detected
Bad Guys
Consumer gets a
malicious page
Cyber Security
Consumer
.. and the monitoring cyber
firm sees a clean one
216.58.216.164

8. Consumer
Consumer gets
quoted one price
.. while the brand sees
the ‘compliant’ price
...Brands cannot monitor their products
Online Retailer
Popular Brand
216.58.216.164

9. Malicious advertiser
Ad network
Consumer
Proxy Networks - a solution?
Server
(AWS)
192.1.1.22

10. It's like being the only one coming to a party with a costume
Proxy Networks - a solution?

11. Luminati Provides Transparency

12. We’ve created a P2P network
of consumers ready to help
Based on a monetization SDK,
used mostly by game developers for better player experience

13. Businesses can see the web, as these
30 million consumers would see it

14. Luminati - Transparency restored

15. Luminati - Transparency restored

16. Discover the real web
without getting
blocked or misled!

17. See the Web from any perspective
Without getting blocked or misled
Millions of residential IPs In every city in the world Residential IPs
Mobile IPs
DataCenter IPs

18. Fortune 500 businesses are using Luminati for...
Pricing Intelligence
Collect pricing information without being
blocked or misled
Brand Protection
Monitor proper use of your brand to protect
your Intellectual Property and pricing
strategy
Ad verification
Verify ad compliance and security via
millions of residential IPs
Self-Testing
Test web sites from any city in the world
Talent Sourcing
Help job seekers and employers
connect faster and more effectively
Security Monitoring
Find malicious sites and ads that are
trying to avoid detection

19. Transparency vs. Opacity
Advertising
MaliciousAdvertisers
Anti
Competitive
Behavior Travel
Price
Discrimination
Security

20. High growth business with
thousands of blue-chip customers
Recently acquired by EMK Capital

21. Business Model
Pay-as-you-go for traffic consumed

22. How Luminati was born
Based on a popular consumer app
Used by over 145 million people around the world

23. “Luminati is the
absolute truth”
(Dev leader @ huge ad network)

24. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com