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Niklas Adalberth
Co-founder & Deputy CEO
Klarna - NOAH14 London
+80%“We increased our mobile conversion by 80%” – Adlibris.se
The Challenge
100 people go to the checkout….
The Challenge
…but only 33 complete a transaction.
The Challenge
And on mobile devices, conversion is even worse…
The Challenge
…with only 3 out of 100 people completing their purchase.
So why do people drop out?
1. Hidden charges: 71%
2. Security: 58%
3. Technical problems: 44%
4. Takes too long: 37%
5. Lack of contact details: 33%
6. Security features
(e.g. “Verified by Visa”): 23%
Source: Econsultancy, Why do consumers
abandon online purchases? (2011)
1 2 3 4 5 6
Why people drop out of/cancel
purchases:
Hidden charges Takes too long
or is too complicated
Feels unsafe Can’t find card details
So, what’s the solution?
Demo
Klarna - NOAH14 London
Klarna - NOAH14 London
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Klarna - NOAH14 London
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