Introduction to iTravel - Presentation by Axel Schmiegelow, Founder & CEO of iTravel at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

1. the way I travel...
NOAH LONDON
November 2013

2. This is how we want to travel...

3. this is what we re being sold.

4. I want to surf in
the ocean, not on
the web!
I want to
intensively plan my
trip and book
exactly what I have
been dreaming of
I want to have
a great trip
offer quickly!
I have no clear
idea yet…
How do YOU want to travel?
Inspire
me!
I need reliable
personal
recommendations
Planning a trip
should be fun…
I’d like to find
something special
that suits
just us!

5. comparing prices online
is not the key to a great vacation
why can t I ask a website to show me
only the places I would like?

6. The Problem in Online Travel
What people need
is not what they get.
•
You want your vacation to fulfill
multiple demands
• You have to know where you
want to go before you book
•
You want to know how the trip
will be for you – not for some
tripadvisor user
• There is no single point of
booking for hotel, transport,
and experiences
•
You want to lounge with your
partner and discuss the trip,
not sit at your PC
• Prices aren t real until you
place an inquiry

7. Value Proposition
To Travelers:
Web, Mobile, and Social Apps to find, customize & book recommended,
curated dynamic inventory– why can’t booking a trip be fun!?
To Providers (Hotels, local tour operators):
Get earlier bookings, higher spend customers & pre-booked additional
revenue - increase net revenue!

8. Redefining Trips by their core activities
Capturing customer expectations by including trip offerings beyond transportation + accommodation
8

9. 9

10. Consistent User Experience
itravel distribution across devices addresses customer need for convenience in decision making tools
10

11. Mobile and Social Apps
• Empowers the customer with intuitive customization tools to create & book unique travel experiences
• All choices are vetted against the user’s social graph
11

12. Worldwide Supply
itravel escapes industry seasonality by offering a broad range of products across customer
segments and travel seasons. (Total accessible inventory > 20.000 during 2013 Q4)
1498
557
787
2077
1981
1307
223
2131
391
78
5x inventory
growth
in 6 Months !
4098
54
1575
302
1071
12

13. Differentiation
Personalized Discovery
Experience-based inventory
Online Tour Operator Model
More Revenue to Providers

14. Business Model
• Source directly from providers at market net rates
• Sell directly to the customer through web, social and mobile
apps
-50%
CAC !

15. Disintermediation:
itravel replaces existing distribution model
12%
3x
industry
Profit
margin!
100%
Online /
Offline
Retail
[Intermediary]
Market Rate
[Customer]
24%
16%
48%
Hotel
Net Rate
[Provider]
DMC /
Incoming
Margin
[Local
Intermediary]
Tour
Operator
Margin
[Intermediary]
Replaced by itravel
Averages: Waterfall varies greatly according to destination, hotel category, distribution, and market

16. Avoiding industry seasonality
with real-time inventory
600,000
€
Cumulated
booking
revenue
per
month
(apr-­‐11
to
mar-­‐13)
Share
of
bookings
per
des<na<on
(apr-­‐11
to
mar-­‐13)
2%
9%
1%
500,000
€
413 K€
418 K€
15%
7%
2%
400,000
€
26%
300,000
€
37%
1%
200,000
€
Africa
Australia
-­‐
€
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Europe
Carribeans
100,000
€
Asia
Central
America
North
America
Reunion
South
America

17. Poised for Growth on proven metrics
15x Growth Opportunity !
90,000,000 €
80,000,000 €
70,000,000 €
60,000,000 €
50,000,000 €
40,000,000 €
30,000,000 €
15x
20,000,000 €
10,000,000 €
- €
2013/2014
2014/2015
2015/2016
2013/2014
Booking Revenue
itravel
Additional Growth Option
2014/2015
Gross Profit
2015/2016

18. the way I travel...