Start-up Stage - E-Commerce Enablers - Presentation by Christoph Brem, Founder & CEO of Inventorum at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.

1. Inventorum GmbH
Voltastr. 5
13355 Berlin
Germany
Christoph Brem
CEO + Founder
christoph@inventorum.com
Tel. +49 (0)174 / 95 95 999

3. Company at a Glance
Founding 2013 in Berlin, Germany
Founders Christoph Brem (46), Michael Brehm (35)
Product
Software-as-a-Service Solution for local retailers. Combines inventory management, POS, online
shop, eBay connection, CRM, reporting and bookkeeping on one platform. Across channels,
inventory is synched in real time, customers are tracked and financial reporting is consolidated.
Product Launch POC: December 2013, Production: August 2014
Unique Value Proposition
Only single platform in Germany to combine local retail with e-commerce and resulting cross-
channel processes such as click & collect, product availability, drop ship, etc.
Market size € 780m in Germany, € 20b globally
Business Model
• Subscription fees
• Affiliate programs
• Certified Partner Program
Customers
500+ active customers, 4.000+ registrations, system revenue €30m since 03/14, processing
30.000 invoices per week.
Financing
Total € 3.8m
• Angel financing by founders
• Seed financing € 700k (High-Tech Gründerfonds, K-New Media, Vogel Ventures)
• Round A: €2 + €1 Mio. with new investor DMII (Dr. Max Iann Invest)
Partners

4. Awards
M-Days 2014
Best of Mobile Award Winner
Handelsblatt/EuroCIS
Top Produkt Handel 2015
The Hundert
Top 100 startups in Berlin
German Stevie Awards 2015
Bronze Stevie Winner – New Software Products

5. A changing market and new opportunities
86%
or about 350,000
retailers in Germany
have revenues of less
than 2m Euros
per year.
65%
of 16- to 25-year old
smartphone owners shop
selectively, i.e.
online and offline
3x
more purchases are
researched online then
purchased offline than
purchased online
directly
Huge Market Changing Behavior New Opportunities

6. The end of channels
Catalog
Retail
E-Commerce
M-Commerce
X
X
X
X
Click & Reserve
Click & Collect
Ship from Store
Drop Ship
Webrooming
Same Day Delivery
Brick-and-Mortar
Showrooming
Online
TRADE
Reserve & Click

7. Problem: Complexity of solutions
Cash Register
Customers
E-Commerce
Delivery
Bookkeeping
Inventory

8. Solution: The end of complexity

9. INVENTORUM Solutions
Suppliers
Web Shops
Scheduling
Local Commerce
Portals
Accounting
Loyalty
Payment

10. Summary
€4m Funding
$24b Market
Strong
Partnerships Market Leader
In Germany
Experienced
Founders
€500k Revenue
Growth 15% M2M
500+ Customers

11. Thank you
Inventorum GmbH
Voltastr. 5
D-13355 Berlin
www.inventorum.com
Amtsgericht Berlin: HRB 148101
Geschäftsführer: Christoph Brem
Christoph Brem
Founder + CEO
christoph@inventorum.com
+49 (0)174 / 95 95 999

12. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®