The document advertises and provides information about upcoming NOAH conferences in Berlin and London for adtech and martech professionals. It discusses the problems with current approaches to adtech and martech like lack of integration and real-time data. NOAH Advisors is introduced as a boutique investment bank specializing in mergers and acquisitions and financing for European internet companies, with a strong track record of completed deals.

1. 1

2. GET YOUR TICKET TODAY!
www.noah-conference.com
2-3
Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE

3. 2
“The adtech teams are measuring the
effectiveness of their campaigns, while the
martech teams are managing their stack,”
Hamilton said. “The data is being passed over
from the ad team to the marketing
department in the form of reports and
spreadsheets, but there is no real connection
and little effort being made to integrate the
two.”
Peter Hamilton – CEO@Tune

4. 3
Adtech vs. Badtech
Lack of transparency
Lack of unique data
Maximizing short-term
performance only
Lack of one-stop platform
Long integration processes
Lack of real-time data
Failure in turning data
into action
WHAT ARE THE PROBLEMS OF
ADTECH MARTECH

5. 4
Adtech vs. Badtech
Lack of transparency
Lack of unique data
Maximizing short-term
performance only
DESIGNING A NEW SOLUTION
ADTECH
Lack of one-stop platform
Long integration processes
Lack of real-time data
Failure in turning data
into action
MARTECH
Insider’s disruptive technology is
at the intersection of
Adtech & Martech

6. 5
Gender
Income
Age
Life Time Value
Likehood to Purchase
Churn Risk
The predictive mechanism automatically
segments visitors according to their
behaviors on a given website.

7. 6
Predictive
Modeling
Off Site Predictive
Segmentation
On Site Predictive
Segmentation
Web Push Notification
Mobile Push
Ad Changes
Web Optimization
Mobile Optimization
Ads Optimization
(Remarketing -
Display - Adwords)
on off
SOLUTION

8. 7

9. 8
...powering new
technologies
that will disrupt
the industry
• Big Data & machine learning algorithms
• Creating models like Likelihood to Purchase Scoring
• Collection of data from web & mobile platforms
• Using predictive segments in ad channels
Past 2 years...
Our top-notch team of engineers & data
scientists…

10. 9
At the intersection of AdTech & MarTech lies
a new way of customer experience delivery
Powering 55+
Terabytes of user data, with hundreds
of segments and scenarios
Disruptive real time predictive
modeling technology
DATA
PREDICTIVE REAL
TIME TECHNOLOGY
More than 70 engineers working
on developing our predictive
technologies for the past
2 years
Growing revenue with worldwide
brands and experience
TEAM REVENUE

11. 10
We announced our Series A
investment round on Techcrunch
Total investment:
$3.3 M USD

12. 11
While positioning ourselves as a market leader & thought leader in
immature markets, we’ll keep investing in the development of
marketing technologies that will truly disrupt the industry.
with know-how in big data
and predictive algorithms
ENGINEERS
delivering real-time
conversion optimization
technology
YEARS
world’s leading global
brands
TOP BRANDS
470+
SO FAR
150+

13. 12
We help world’s leading brands grow

14. 13
MEET
THE TEAM
We are 1X Entrepreneurs working with a world-class team
Our co-founders achieved an M$ exit in their previous startup
Insider’s founder team has 10 years of entrepreneurship
experience

15. 14
1X Entrepreneur
Investment Banking in Moscow
LSE – BSc Economics and Management
New York Institute of Technology –
MSc Energy Management
Endeavor Entrepreneur selected in ISP-2014
SERHAT SOYUEREL
(VP of International Sales)
1X Entrepreneur
Investment Consulting in China
LSE - BSc Economics and Management
Shanghai University (International Chinese
Language and Culture Programme),
Endeavor Entrepreneur selected in ISP-2014
HANDE CILINGIR
CEO

16. 15
Product Manager at Turkcell
Bogazici University, BSc Electric &
Electronical Engineering
Muharrem Derinkok
(VP of Product Management)
Software Consultancy Experience -
Oracle
İTÜ (Istanbul Technical University), BSc
Data Scientist & Computer Engineering
M. Sinan Toktay
(CTO)
Kadir Has University, BSc
Computer Engineering
Project Leader Experience at
Rocket Internet, Turkey
Okan Yedibela
(VP of Engineering)
Sales & Marketing Experiences in
P&G, Colgate & Palmolive
LSE– BSc Economics and
Management
Arda Koterin
(Customer Success Team Director)

17. 16
powering our disruptive technology for
the past 2 years...
MORE THAN
70 DATA
ENGINEERS

18. 17
PREDICTIVE SUCCESS
STORY WITH
SINGAPORE AIRLINES
UPLIFT
402%
WEB PUSH
UPLIFT
160,71%
CONVERSION
RATE
UPLIFT
629,73%
ROI

19. 18
GO TO MARKET STRATEGY
WE ARE WORKING WITH
LOCAL AFFILIATE
COMPANIES &
AGENCIES
BENEFITS OF WORKING
WITH AGENCIES
Quick Penetration
No Sales Cycles
Quick Revenue Generation
NO RETENTION
COST
BENEFITS OF NO
RETENTION COST
Huge Lock In Effect
SCALABILITY

20. 19
Competition
We have no
competition at all,
Apart from Badtech.J

21. 20
100 Days Plan
Establishing an entity in UK Preparing market research for US New data science team in Ukraine

22. 21
Growing in Japanese & APAC Market
Dave McClure / Tech in Asia’16
“If you go to Silicon Valley or Beijing, those are really competitive, very
big markets but have many people competing for them. You come to
Japan and first of all, nobody’s in Japan except the Japanese, and even
the Japanese aren’t competing very much in Japan. What the fuck is
going on?” he asked, to surprised laughter and nervous applause from
the packed audience.
“You have one of the largest economies on the planet, one of the
highest spending economies, one of the most technically educated
populations on the planet, what the fuck is the problem? Come on,
start companies! We’re going to put money into you, plenty of money!”
he urged.
100 Days Plan

23. 22
Get Connected
www.useinsider.com
Moscow | Singapore | Dubai | Warsaw | Istanbul | Kuala Lumpur | Jakarta
hande@useinsider.com

24. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
24 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership