How to Scale Your Business with the Help of AI in Advertising - NOAH19 Berlin
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Machine learning and AI can help scale businesses by automating advertising. Fullistic automation optimizes campaigns using all relevant signals to increase conversions by 31% and generate more revenue. Case studies show how machine learning helped FC Bayern München accelerate growth by tripling conversion rates and doubling revenue with the same return on ad spend from optimizing across fewer campaigns.
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How to Scale Your Business with the Help of AI in Advertising - NOAH19 Berlin
- 1. How to scale your business with the help of AI in Advertising Bernd Holbein, Data Activation Specialist Jannette Flores, Agency Sales Manager Yishai Fried, Head of Online Marketing @ Frontier Car Group WELCOME Google Proprietary
- 2. @NOAHConference @noah_conference @noah-conference @NOAHConference FOLLOW USONSOCIAL
- 4. Why Machine Learning? How it can make your life easier? 1 2 How to use it for business growth?3 Google Proprietary
- 9. Account Setup Use Automation holistically Smart Bidding All relevant Signals Relevant Ads “Fullistic” Automation Approach: Full & Holistic Automation Google Proprietary
- 10. v* valid for all campaigns that are set-up based on best practices and recommendations in the “Recommendations Tab” Fully automated (Target CPA, Target ROAS) Semi-automated (Enhanced CPC) Manual bidding Increase in conversions 31%* More Revenue with full automation Google Proprietary
- 11. Low Conversion Volume High Seasonalities Works under hardest conditions Google Proprietary
- 15. Responsive Search Ads Google Proprietary
- 17. How reach even more FC Bayern fans with ads for the club’s merchandise products? The Challenge Google Proprietary Source: FC Bayern München, April 2019
- 18. Google Fullistic Approach A team of passionate FC Bayern Munich fans The Solution Google Proprietary Source: FC Bayern München, April 2019
- 19. Conversion Rate Revenue at same ROAS 3× 2× From 34 to 2 Number of campaigns The Results Google Proprietary Source: FC Bayern München, April 2019
- 21. Yishai Fried Head of Online Marketing Google Proprietary
- 23. Machine Learning helps you scale. Fullistic makes your life easier. 1 2 Focus on strategy and acceleration.3 Google Proprietary
- 24. … Accelerate with the Google Startup Team Google Proprietary
- 25. We support start-ups with building and scaling innovative solutions by connecting them with the best from Google: Our technologies, experts & network. Startup Google Proprietary One Google Startup Team
- 26. Expansion Enter new markets Growth Scale & optimize Launch Gain first traction Concept Find a gap Google Ads Program Google Proprietary Google Ads Program – Fast & efficient growth
- 27. Direct contact & 101 support Free of charge Campaign Setup & Optimization 3-6 months Google Proprietary Your Benefits
- 28. New to Google Ads? Sini Ryberg Already Google Ads customer? Jan Michel Vette Eyüp Akkurt David Leibelt Google Proprietary Meet us at the booth!
- 29. Thanks for being here with us. Google Proprietary Feedback & presentation https://goo.gle/AIinAdvertising
- 30. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 10th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE® The NOAH Advisors Core Banking Team Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Nikhil Parmar Director Olek Skwarczek Associate Lukas Schlund Analyst December 2014 October 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders October 2016 Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership December 2016 August 2017 Financial Advisor to Silver Lake Financial Advisor to EMK Capital Investment in Acquisition of a Majority Stake in by by at a valuation of $200m November 2019 July 2019 September 2018 Financial Advisor to MagicLab Financial Advisor to AU10TIX and its shareholders Financial Advisor to 10bis and its shareholders Acquisition of a 79% stake in $60m Investment in Sale of 100% in by at a valuation of ~$3 billion at a valuation of $260m by for €135m to 10Bis