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JUNE 2018
Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv
Mobility as a Service
Mobility as a Service (MaaS) is a huge and
growing opportunity, that is changing and
impacting our every day lives
CAR SHARING
THE RACE TO
New-York
Compact
Mercedes-Benz
vehicles
Brisbane
expansion
Singapore
32 car
sharing
stations
Thailand
two year
car sharing
project
Morocco
New car
sharing
launch
Haifa
Car
sharing
China
nearly 200
Lifan x50’s
South Korea
pilot car
sharing
service
Moscow
first car
sharing
scheme
Wroclaw
200 Nissan
LEAFs
Romania
New car
sharing
launch
Madrid
New car
sharing
service
Prague
Electric car
sharing
launch
Sofia
Electric car
sharing
service
Brazil
New car
sharing
launch
Los Angeles
Electric
vehicles
LEASING
PETROL PARKING LOT
CONSTRUCTION 
UTILITIES
CAR RENTALOEMsEXISTING CSOS*
CAR SHARING
THE RACE TO
GoTo - NOAH18 Berlin
1
95%of miles driven will be
by usership
From Ownership
to Usership models
1 From Ownership
to Usership models
2 Regulation Promoting
carsharing
1 From Ownership
to Usership models
2 Regulation Promoting
carsharing
3
Connected cars –
quantum leap that
enables car sharing
models
~90%of all new cars will be
connected by 2020
TO OUT PERFORM FORECASTS
CAR SHARING
X10By 2023
TO OUT PERFORM FORECASTS
CAR SHARING
0,7 1,0 1,9
7,4
20,1
38,2
52,7
-
10,0
20,0
30,0
40,0
50,0
60,0
2018 2019 2020 2021 2022 2023 2024
Shared Cars in MN
HOW DID OUR STORY BEGIN?
One of the first car sharing
companies In the world
IS A SPIN-OFF FROM
OPERATOR’s
CHALLENGE
Round trip (A2A)
Return to same
Parking
OPERATOR’s
CHALLENGE
One Way (F.F.)
Park anywhere in the city
Peer to Peer
Offer your car for rental
Round trip (A2A)
Return to same
Parking
Corporate
Park in designated
parking spaces
One Way (F.F.)
Park anywhere in the city
Peer to Peer
Offer your car for rental
Round trip (A2A)
Return to same
Parking
Corporate
Park in designated
parking spaces
THE OPERATOR’s
CHALLENGE
One Way (F.F.)
Park anywhere in the city
Peer to Peer
Offer your car for rental
Round trip (A2A)
Return to same
Parking
Corporate
Park in designated
parking spaces
SOLUTION
One Way (F.F.)
Park anywhere in the city
Peer to Peer
Offer your car for rental
Round trip (A2A)
Return to same
Parking
Corporate
Park in designated
parking spaces
X2REVENUES IN ONE YEAR
THE CAR SHARING OPERATING SYSTEM
CAR SHARING
FUNCTIONALITIES
O.S.
TECH
Driver
Validation
Scheduling
Matching
Damage
Report
Fleet
Management
Driver
behavior
Mobility data
& insights
Billing
Keyless
access
Real Time
Tracking
Cyber
security
Remote
Control
Data
Micro
Services
API
Machine
Learning
Scale
OptimizationRetention
Crash
Detection
White Label
GOTO PLATFORM BENEFITS BOTH
OPERATORS AND CONSUMERS
- One platform for all carsharing needs
- Integrate P2P vehicles to operator’s
fleet
- Network effects
- Increase in revenues and profitability
- Differentiation
Strategic
Partnership
Major OEM
Deals in works
(NDA)
1
~500,000
rides
~1100 cars
powered
$600,000
By EOY
2 3
4 5
TRACTION
SAAS SUBSCRIPTION MODEL
- Monthly Fee/Car
- Set up fee
- Upsell
BUSINESS MODEL
YARON VILAN
CEO
Vision Map (Exit)
SHIRLY KALUSH
COO
BlaBlaCar, SaferTaxi
YONATHAN SHALEV
CTO
Matrix, Internet Zahav
GILAD DANIEL
ARCHITECT
Matrix, Netwise
GIL LASER
ACTIVE CHAIRMAN
CAR2GO, Pioneer
-
Trillion lines of code
-
400 algorithms
-
5 languages, 7 countries
-
1 Exit
-
Car sharing visionary
COMPLEMENTARY TEAM
TECHNOLOGYSALES & MARKETING
• Global Scaling
• Distribution network
• Branding
• Machine learning & mobility data
• Fleet Optimization
• Autonomous fleets
WHAT’S NEXT?
THANK YOU
SHIRLY KALUSH
COO
SHIRLY@GOTO.GLOBAL
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com

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GoTo - NOAH18 Berlin

  • 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission MissionMission To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 13-14 June 2019 STATION Berlin 9-10 April 2019 Haoman 17, Tel Aviv
  • 3. Mobility as a Service Mobility as a Service (MaaS) is a huge and growing opportunity, that is changing and impacting our every day lives
  • 5. New-York Compact Mercedes-Benz vehicles Brisbane expansion Singapore 32 car sharing stations Thailand two year car sharing project Morocco New car sharing launch Haifa Car sharing China nearly 200 Lifan x50’s South Korea pilot car sharing service Moscow first car sharing scheme Wroclaw 200 Nissan LEAFs Romania New car sharing launch Madrid New car sharing service Prague Electric car sharing launch Sofia Electric car sharing service Brazil New car sharing launch Los Angeles Electric vehicles
  • 6. LEASING PETROL PARKING LOT CONSTRUCTION UTILITIES CAR RENTALOEMsEXISTING CSOS* CAR SHARING THE RACE TO
  • 8. 1 95%of miles driven will be by usership From Ownership to Usership models
  • 9. 1 From Ownership to Usership models 2 Regulation Promoting carsharing
  • 10. 1 From Ownership to Usership models 2 Regulation Promoting carsharing 3 Connected cars – quantum leap that enables car sharing models ~90%of all new cars will be connected by 2020
  • 11. TO OUT PERFORM FORECASTS CAR SHARING X10By 2023
  • 12. TO OUT PERFORM FORECASTS CAR SHARING 0,7 1,0 1,9 7,4 20,1 38,2 52,7 - 10,0 20,0 30,0 40,0 50,0 60,0 2018 2019 2020 2021 2022 2023 2024 Shared Cars in MN
  • 13. HOW DID OUR STORY BEGIN?
  • 14. One of the first car sharing companies In the world IS A SPIN-OFF FROM
  • 16. OPERATOR’s CHALLENGE One Way (F.F.) Park anywhere in the city Peer to Peer Offer your car for rental Round trip (A2A) Return to same Parking Corporate Park in designated parking spaces
  • 17. One Way (F.F.) Park anywhere in the city Peer to Peer Offer your car for rental Round trip (A2A) Return to same Parking Corporate Park in designated parking spaces THE OPERATOR’s CHALLENGE
  • 18. One Way (F.F.) Park anywhere in the city Peer to Peer Offer your car for rental Round trip (A2A) Return to same Parking Corporate Park in designated parking spaces SOLUTION
  • 19. One Way (F.F.) Park anywhere in the city Peer to Peer Offer your car for rental Round trip (A2A) Return to same Parking Corporate Park in designated parking spaces X2REVENUES IN ONE YEAR
  • 20. THE CAR SHARING OPERATING SYSTEM
  • 21. CAR SHARING FUNCTIONALITIES O.S. TECH Driver Validation Scheduling Matching Damage Report Fleet Management Driver behavior Mobility data & insights Billing Keyless access Real Time Tracking Cyber security Remote Control Data Micro Services API Machine Learning Scale OptimizationRetention Crash Detection White Label
  • 22. GOTO PLATFORM BENEFITS BOTH OPERATORS AND CONSUMERS - One platform for all carsharing needs - Integrate P2P vehicles to operator’s fleet - Network effects - Increase in revenues and profitability - Differentiation
  • 23. Strategic Partnership Major OEM Deals in works (NDA) 1 ~500,000 rides ~1100 cars powered $600,000 By EOY 2 3 4 5 TRACTION
  • 24. SAAS SUBSCRIPTION MODEL - Monthly Fee/Car - Set up fee - Upsell BUSINESS MODEL
  • 25. YARON VILAN CEO Vision Map (Exit) SHIRLY KALUSH COO BlaBlaCar, SaferTaxi YONATHAN SHALEV CTO Matrix, Internet Zahav GILAD DANIEL ARCHITECT Matrix, Netwise GIL LASER ACTIVE CHAIRMAN CAR2GO, Pioneer - Trillion lines of code - 400 algorithms - 5 languages, 7 countries - 1 Exit - Car sharing visionary COMPLEMENTARY TEAM
  • 26. TECHNOLOGYSALES & MARKETING • Global Scaling • Distribution network • Branding • Machine learning & mobility data • Fleet Optimization • Autonomous fleets WHAT’S NEXT?
  • 28. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 December 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com The NOAH Advisors Core Banking Team Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m Aleksander Skwarczek Analyst aleksander.skwarczek@noah-advisors.com Nikhil Parmar Director nikhil.parmar@noah-advisors.com