Criteo is a technology company that uses machine learning to deliver personalized display advertisements to users. It analyzes large amounts of shopping behavior data to determine the right products to show users at the right time. Criteo has grown rapidly, with over $350 million in revenue in 2012 and a compound annual growth rate of 104% since 2010. It has a global presence with over 750 employees across 15 offices worldwide serving over 4,000 retailer clients. Criteo is also pursuing opportunities in mobile advertising given the growth of mobile commerce.

1. ERIC EICHMANN, CRO
NOAH, NOVEMBER 2013
0

2. CRITEO
1
WHAT WE DO
2
HOW WE DO IT
3
WHO WE ARE
4
MOBILE IS HERE
Copyright © 2013 Criteo. Confidential
1

3. BRINGING SEARCH-LIKE PERFORMANCE
TO DISPLAY AT SCALE
$6.5BN
in post-click
sales
THE RIGHT USER
AT THE RIGHT TIME
WITH THE RIGHT
PRODUCT&CREATIVE
Copyright © 2013 Criteo. Confidential
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4. CASE STUDY: MAJOR MULTI-CHANNEL US RETAILER
ROI
RESULTS
28:1
ROI
RESULTS
8:1
Period
Clicks
Impressions
CTR
CPC
eCPM
Spend
Orders
CVR
Revenue
ROAS
One
Quarter
3,044,519
669,934,022
0.45%
$0.37
$1.66
$1,111,901
202,916
6.66%
$31,908,281
$28.70
Copyright © 2013 Criteo. Confidential
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5. #1
PERFORMANCE DISPLAY
CAPTURES USERS THAT PAID SEARCH CAN’T
65%
A recent Nielsen study shows
that 65% of internet users clicking
on Performance Display banners
do not click on SEM links from the
same industry in the two-month
period of the study
Source: Nielsen//NetRatings, Turning Viewers into Clickers
(research commissioned by Criteo), September-October,
2012, France
Nielsen and its French joint venture Mediametrie//Netratings partnered with Criteo on a study designed to measure clickers’ profiles, behaviors and value for advertisers. Tracking was set up on
all Criteo campaigns and custom, panel-based data was gathered for France and the US:
In September and October 2012, Nielsen collected all laptop and desktop web actions, excluding Internet applications, of 22,000 panelists in France, and about 180,000 in the US. Nielsen
tracked all clicks on Criteo banner ads during this period with 99.8% accuracy (Criteo figures compared to Nielsen figures). The study included an advanced analysis of search (in France only)
and surf behavior broken down by industry, acquisition campaigns and lower funnel campaigns.
Control group: Nielsen constructed a state-of-art control group based on sessions volume, pages viewed volume and demographics.
Copyright © 2013 Criteo. Confidential
4

6. DEEP, GRANULAR AND ACTIONABLE SHOPPING
INTENT DATA
UNIQUE CLIENT DATA
CRITEO PROPRIETARY DATA
$200bn sales1
Product
SKU
Pricing
Availability
Context
Clicked
Checkout
Pattern
Profile
CRM
Formats
Views
Clicks
Conversions
Bought
Browsing
Placements
Impressions
Viewed
Bids
FEEDING
MACHINE-BASED
LEARNING
FEEDING
PROPRIETARY
STATISTICAL
MODELS
1 WE OBSERVED OVER $200 BILLION IN SALES TRANSACTIONS ON OUR CLIENTS’ WEBSITES IN THE TWELVE MONTHS ENDED JUNE 30, 2013
WHETHER OR NOT A CONSUMER SAW OR CLICKED ON A CRITEO ADVERTISEMENT.
Copyright © 2013 Criteo. Confidential
5

7. DELIVERING THE RIGHT PRODUCT TO THE RIGHT
PERSON AT THE RIGHT TIME
CUSTOMER REAL-TIME
OFFER
CHECK-OUT &
PURCHASE
CLIENT PLATFORM
CLIENT PERFORMANCE
MANAGEMENT
REAL-TIME
REPORTING ANALYTICS
PUBLISHER PLATFORM
CPC
CPM
Engine
INVENTORY
MANAGEMENT
REAL-TIME
REPORTING ANALYTICS
DATA
Copyright © 2013 Criteo. Confidential
6

8. POWERED BY HIGHLY SOPHISTICATED AND
PROPRIETARY TECHNOLOGY
PREDICTION &
RECOMMENDATION
ALGORITHMS
1
2
REAL-TIME BUYING
ENGINE
Engine
HIGH-PERFORMANCE
COMPUTING
4
3
Copyright © 2013 Criteo. Confidential
DYNAMIC CREATIVE
OPTIMIZATION
7

9. OUR TECHNOLOGY OPERATES AT MASSIVE SCALE
8 YEARS OF RESEARCH & DEVELOPMENT
187-STRONG R&D TEAM
6 DATA CENTERS ON 3 CONTINENTS, 3,000+
SERVERS
UP TO 25,000 PERSONALIZED ADS CREATED,
PRICED AND DELIVERED PER SECOND
Copyright © 2013 Criteo. Confidential
8

10. FINANCIAL SCALE AND GROWTH
REVENUE (MM)
$354
104%
CAGR
€272
€144
€66
2010
2011
Copyright © 2013 Criteo. Confidential
2012
9

11. DIVERSIFIED GLOBAL FOOTPRINT
REVENUE BY GEOGRAPHY (2012)2
15 OFFICES
37 NATIONAL MARKETS
746 FULL-TIME EMPLOYEES1
9%
25%
ROW
US
20%
18%
Germany
UK
France
13%
15%
Japan
STOCKHOLM
CHICAGO
AMSTERDAM
BOSTON
MUNICH
PALO ALTO
SEOUL
LONDON
NEW YORK
MILAN
TOKYO
PARIS
BEIJING
SAO PAULO
SYDNEY
1 AS OF 06/30/13
2 GEOGRAPHICAL BREAKDOWN OF REVENUE BASED ON THE LOCATIONS OF ADVERTISERS’ CAMPAIGNS
Copyright © 2013 Criteo. Confidential
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12. 4,000+ LARGE, GLOBAL, HIGH QUALITY E-COMMERCE
CLIENT BASE
SELECTED CLIENTS
HSN
LENOVO
MACY’S
STAPLES
Copyright © 2013 Criteo. Confidential
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13. LARGE, GLOBAL, HIGH QUALITY PUBLISHER BASE
ALL MAJOR PUBLIC EXCHANGES
6,000+ DIRECT PUBLISHERS WITH
PREFERRED INVENTORY ACCESS
Copyright © 2013 Criteo. Confidential
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14. MOBILE: GREEN FIELD OPPORTUNITY
1
Large and growing mobile inventory
2
3
Poor monetization
Actual engagement and conversion on
mobile devices
SIGNIFICANT
GROWTH
OPPORTUNITY
Copyright © 2013 Criteo. Confidential
13

15. PROVEN TO DELIVER RESULTS:
JAPAN LEARNINGS
MOBILE IMPRESSION GROWTH
JP – 2013 YTD
700,000,000
KEY JAPAN MOBILE
STATS IN 2013
600,000,000
500,000,000
400,000,000
+760%
account
growth
+720% #
Average CTR
of sales driven
for our
advertisers
0.63%
300,000,000
200,000,000
100,000,000
0
January
February
March
April
May
Copyright © 2013 Criteo. Confidential
June
July
August
14

16. THANK YOU!
Eric EICHMANN
CRO
Copyright © 2013 Criteo.
Confidential