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Enabling the Shift to
More Flexible and
Customer Centric Mobility
Marta Daina
Co-Founder & CEO
 @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL
“Within the decade ALL
cars will be paid for
monthly”
AutoTrader, “The Future of Car Ownership,” 2018
Concept of subscription
is expanding to
MOBILITY
Pain Points of Car Ownership
THE OLD WAY
Big hassle when
trying to sell
used car
Deal with
unpredictable
costs for
insurance and
repairs
Manage the car
yourself and
waste a lot of
time!
Buy and keep
car for 6-10
years
Lose car value
almost entirely
Towards More Customer Centric Mobility
THE NEW WAY
Opportunity to
drive cars you may
not have been able
to afford to buy
Predictable
monthly
payments
Flexible
durations to fit
different
lifestyles
All-inclusive
subscription
with no
surprises
Hassle-free car
management
would not consider
car sharing
with a stranger
of all mobility demand
in 2025 will be fulfilled
via exclusive use of
cars
52%
Car Subscriptions Answer Consumer Demand
SOURCES: AutoTrader, “The Future of Car Ownership,” 2018; Roland Berger, “Embracing the Car-as-a-Service Model,” 2018
want exclusive access to a car
want exclusive access
to a car
80% 72%
Car Subscription Ecosystem is Getting Interesting
FLEET
MANAGEMENT
/ LEASING
COMPANIES
CAR RENTAL
COMPANIES
CAR
MANUFACTURERS
Marketplace for All-Inclusive, Hassle-Free Car
Subscriptions
FLEET
MANAGEMENT
/ LEASING
COMPANIES
CAR RENTAL
COMPANIES
CAR
MANUFACTURERS
Commission per subscription sales
B2C & B2B2C
Customer Centric Digital Platform
Marketplace with
largest number of
car subscription
offers in Italy
Customer – centric
engagement via
ChatBots
Digital sales and
onboarding
processes
Market Potential for Car Subscriptions
SOM:
220K
€110M
CarPlanner’s potential
annual revenue
SAM:
4.3M
car subscriptions
TAM:
12M
new cars
220K car subscriptions sold
Annually across top 6 EU markets
TOTAL AVAILABLE MARKET
SERVICABLE AVAILABLE MARKET
SERVICABLE OBTAINABLE
MARKET
Digital Automotive platform launched in 2015
Milestones
15,000 new cars sold
thanks to CarPlanner
€360,000 value of
subscriptions sold since
March 2019
Partnerships to drive car
subscription adoption
What’s next
No 1 Car Subscription
M
arketplace
in
Europe
Raise A
round
Becom
e reference point for
car subscriptions in
Italy
Thank You!
m.daina@carplanner.com
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis

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CarPlanner - NOAH19 Berlin

  • 1. Enabling the Shift to More Flexible and Customer Centric Mobility Marta Daina Co-Founder & CEO
  • 2.  @NOAHConference  @noah_conference  @noah-conference  @NOAHConference FOLLOW USONSOCIAL
  • 3. “Within the decade ALL cars will be paid for monthly” AutoTrader, “The Future of Car Ownership,” 2018 Concept of subscription is expanding to MOBILITY
  • 4. Pain Points of Car Ownership THE OLD WAY Big hassle when trying to sell used car Deal with unpredictable costs for insurance and repairs Manage the car yourself and waste a lot of time! Buy and keep car for 6-10 years Lose car value almost entirely
  • 5. Towards More Customer Centric Mobility THE NEW WAY Opportunity to drive cars you may not have been able to afford to buy Predictable monthly payments Flexible durations to fit different lifestyles All-inclusive subscription with no surprises Hassle-free car management
  • 6. would not consider car sharing with a stranger of all mobility demand in 2025 will be fulfilled via exclusive use of cars 52% Car Subscriptions Answer Consumer Demand SOURCES: AutoTrader, “The Future of Car Ownership,” 2018; Roland Berger, “Embracing the Car-as-a-Service Model,” 2018 want exclusive access to a car want exclusive access to a car 80% 72%
  • 7. Car Subscription Ecosystem is Getting Interesting FLEET MANAGEMENT / LEASING COMPANIES CAR RENTAL COMPANIES CAR MANUFACTURERS
  • 8. Marketplace for All-Inclusive, Hassle-Free Car Subscriptions FLEET MANAGEMENT / LEASING COMPANIES CAR RENTAL COMPANIES CAR MANUFACTURERS Commission per subscription sales B2C & B2B2C
  • 9. Customer Centric Digital Platform Marketplace with largest number of car subscription offers in Italy Customer – centric engagement via ChatBots Digital sales and onboarding processes
  • 10. Market Potential for Car Subscriptions SOM: 220K €110M CarPlanner’s potential annual revenue SAM: 4.3M car subscriptions TAM: 12M new cars 220K car subscriptions sold Annually across top 6 EU markets TOTAL AVAILABLE MARKET SERVICABLE AVAILABLE MARKET SERVICABLE OBTAINABLE MARKET
  • 11. Digital Automotive platform launched in 2015 Milestones 15,000 new cars sold thanks to CarPlanner €360,000 value of subscriptions sold since March 2019 Partnerships to drive car subscription adoption
  • 12. What’s next No 1 Car Subscription M arketplace in Europe Raise A round Becom e reference point for car subscriptions in Italy
  • 14. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 10th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE® The NOAH Advisors Core Banking Team Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Nikhil Parmar Director Olek Skwarczek Associate Lukas Schlund Analyst December 2014 October 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders October 2016 Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership December 2016 August 2017 Financial Advisor to Silver Lake Financial Advisor to EMK Capital Investment in Acquisition of a Majority Stake in by by at a valuation of $200m November 2019 July 2019 September 2018 Financial Advisor to MagicLab Financial Advisor to AU10TIX and its shareholders Financial Advisor to 10bis and its shareholders Acquisition of a 79% stake in $60m Investment in Sale of 100% in by at a valuation of ~$3 billion at a valuation of $260m by for €135m to 10Bis