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Beemray - NOAH16 London

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Startup Stage - Advertising - Presentation by Rami Alanko, CEO of Beemray at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.

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Beemray - NOAH16 London

  1. 1. Investor Presentation NOAH, Nov 11 2016 moments that really matter™
  2. 2. GET YOUR TICKET TODAY! www.noah-conference.com 2-3 Tempodrom, Berlin Old Billingsgate, London NOV201722-23 JUN2017 SAVE THE DATE
  3. 3. Rami Alanko Dad, entrepreneur, pop star
 @ramialanko
  4. 4. BEEMRAYCREATESTARGETABLEAUDIENCES
 BASEDONEXACTLOCATIONSANDCONTEXT Tescos 15.533.914 +1% London busses 7.665.109 +-5% Bankers 5.319.733 +12%21.001.541 +3% Commuters 1.224.221 +12% Home AUDIENCES BankersHome BeemrayIsAnAudience IntelligenceCompany
  5. 5. Location Driven Audiences For Any Vertical ADTECH ECOMMERCE BANKING PROXIMITY MARKETING LOCATION 
 INTELLIGENCE PLATFORM SECURITY CONTENT
  6. 6. Publishers are facing a crisis Publishers are fighting against Google and Facebook and are facing increasingly hostile advertising market with decreasing revenue and margins. 15% 85% 85 cents of every new dollar spent in online advertising goes to Google and Facebook
  7. 7. Solution Beemray helps publishers in personalisation live better segment consumers based on 1st party data such as location and content Beemray helps publishers to compete with Facebook and Google Publishers exchange profile data to reach a global view on the user behaviour 1. PERSONALISATION 2. PERSONA DATA EXCHANGE
  8. 8. Personas Form Audiences - Location+Content Personas defined by the intersection 
 of people, places & time. HOME WORK TRANSPORT City Chelsea Metro Airport PLACES Thamesboat Wholefoods Starbucks Pret-A-Manger TheShard Barbershop Audidealer Barclaysbank Parliament BANKER WORK TRANSPORT Wimbledon Battersea Metro,bus PLACES VirginActive Shoppingmall Starbucks Westfield SweatyBetty Tony&Guy Citybikes Halifaxbank HydePark HOME SPORTYWOMAN PERSONASEMPOWEREDBYLOCATION PERSONASCOMPLETEDBYCONTENT GENDER Male AGE 45-55 CONTENT Nasdaq Properties Trump Golf Electronics Bonds GENDER AGE CONTENT Fitness Health Bags Rihanna Riviera Fitbit 25-35 Personas defined by content analysis
 determining age, gender and interests. Automatic location tracking and content analysis enable persona building Female
  9. 9. What Is Difficult Here? Personas defined by the intersection 
 of people, places & time. HOME WORK TRANSPORT City Chelsea Metro Airport PLACES Thamesboat Wholefoods Starbucks Pret-A-Manger TheShard Barbershop Audidealer Barclaysbank Parliament BANKER WORK TRANSPORT Wimbledon Battersea Metro,bus PLACES VirginActive Shoppingmall Starbucks Westfield SweatyBetty Tony&Guy Citybikes Halifaxbank HydePark HOME SPORTYWOMAN PERSONASEMPOWEREDBYLOCATION PERSONASCOMPLETEDBYCONTENT GENDER Male AGE 45-55 CONTENT Nasdaq Properties Trump Golf Electronics Bonds GENDER AGE CONTENT Fitness Health Bags Rihanna Riviera Fitbit 25-35 Personas defined by content analysis
 determining age, gender and interests. Female Machine learning enabled automatic audiences Home, work & trending places - Trending behaviours - Partial audience pattern analysis - Lat/long to meaningful places - External data sources incl. CRM, weather, traffic, spend - Auto-scaling infrastructure - Real-time data streaming
  10. 10. Personas defined by the intersection 
 of people, places & time. HOME WORK TRANSPORT City Chelsea Metro Airport PLACES Thamesboat Wholefoods Starbucks Pret-A-Manger TheShard Barbershop Audidealer Barclaysbank Parliament BANKER WORK TRANSPORT Wimbledon Battersea Metro,bus PLACES VirginActive Shoppingmall Starbucks Westfield SweatyBetty Tony&Guy Citybikes Halifaxbank HydePark HOME SPORTYWOMAN PERSONASEMPOWEREDBYLOCATION PERSONASCOMPLETEDBYCONTENT GENDER Male AGE 45-55 CONTENT Nasdaq Properties Trump Golf Electronics Bonds GENDER AGE CONTENT Fitness Health Bags Rihanna Riviera Fitbit 25-35 Personas defined by content analysis
 determining age, gender and interests. Female 100 000 000 What Is Difficult Here? real-time devices and more
  11. 11. Four key drivers of the disruptive change in media industry Why Is This Relevant Now? 1 71% of the publisher traffic has moved to mobile web in two years 2 3 In mobile web, IP does not work Google & Facebook already own 80% of mobile advertising revenues BEHAVIOUR TECHNICAL MARKET 71% 80%
  12. 12. Status Global location footprint delivers real results. +180 countries +4000 cities +50M devices CUSTOMERS AND PARTNERS CUSTOMERS INTEGRATION RESELLERS READY TO RAMP UP SALES
  13. 13. 2017 Expansion Plan - Own the European market by partnering with the top media companies - Increase US footprint by closing active conversations - VP Sales in UK (person already selected) - 2-3 sales managers - Reduce sales cycle ramp time by 50% - Sign five partners that actively bring in customers
  14. 14. Series A to accelerate growth The Ask Currently looking for 
 Series A €2-3M Funding raised so far 500k€ April 2014
 400k€ April 2015
  15. 15. moments that really matter™ Investor Presentation NOAH, Nov 11 2016
  16. 16. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 May 2016 Investment in by Financial Advisor to Oakley Capital Exclusive Financial Advisor to 10Bis and its Shareholders ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com Justus Lumpe Managing Director justus.lumpe@noah-advisors.com The NOAH Advisors Core Banking Team Nikhil Parmar Director nikhil.parmar@noah-advisors.com 10Bis Drushim Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership

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