Internet Live Auctions: Invest and Enjoy - Presentation by Alexander Zacke, CEO of Auctionata at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. Internet Live Auctions
Invest and enjoy
ISA Auctionata Auktionen AG | November 13, 2013

2. Disruptive business model:
Auctionata provides a trusted online platform bringing together local sellers with
international buyers
Sellers
Auctionata
Private Sellers
• 4 reasons of private sellers (“4 D’s”):
Death, Divorce, Debt, Displacement
• Either sell complete estates or
single items or whole collections
Requires trust
built through true
expert curation
Buyers
Buying art, antiques & collectibles as an
“investment of passion” because of
• Emotive reasons (aesthetic
value, lifestyle appeal, status)
• Financial reasons (preserve value)
• Speculative reasons (make money)
Collectors & Dealers
• Looking for new customers, new &
trustworthy channels and
competition between buyers
Buying is more of a pastime, not a
necessity
Have easy access to vast
information, but are seeking
advice, trustworthy channels, and a
broad selection
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3. Auctiona has 2 customer-facing businesses and
charges a commission to both sellers and buyers
Buyers
Sellers
Two sales formats…
Two sourcing channels…
Auction
• Premium (avg. price EUR 12,000)
• Standard (avg. price EUR 1,000)
Private
• Private individuals
• Collectors
Shop (buy-it now)
• Avg. price EUR 1,000
Dealers
• Professional dealers
• Expert referrals
Buyer‘s
premium
20%
Seller‘s
commisson
20%

4. Markets grow 5% a year, Auctionata 5% a week
Fine art market = $59 billion, luxury goods market = $37 billion
Top segment
> $ 100,000
spending per
customer
& top auction
houses
Auctionata
~$15,000
per auction
customer
Low segment
< $ 500
per customer
• The top four
Sotheby’s, Christie’s, Bonham’s and
Phillips with global sourcing volume
of $18 billion
• Auctionata Germany: $40 million in
2013 (1st YOB), $160 million in
2014, net revenue 27%
& small, local
traders / classifieds
portals / flea markets
• Auctionata’s 52,500 users each
generate $500 in annual
sales, marketing = $50 per acquired
user
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5. |5

6. What problem do we solve, what sets us apart
Sotheby’s, Christie’s, Bonham’s & Phillips
Primitive auction
experience
Old fashioned
& slow model
No online DNA
Auctionata
Superb auction
experience
Auctionata
Live Online Auction
Video
Cost effective &
fast model
Online DNA
New online live auction experience makes buyers spend more
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7. What we have achieved in 12 months
• Sourced merchandise for $40 million
• Sold merchandise for $20 million
• Built the largest expert network worldwide
• Grown from 10 to 135 people
• Grown from 50m² to 2,500 m²
• Grown from 3 auctions 2012 to 36 in 2013
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8. Auctionata‘s auction partnerships:
The gateway to loyal buyer and seller communities
Chrono24 partnership an
instant success, $2 million
GMV at first shared
auctions
Ruby Lane and Artspace
are two major US players.
Joint auctions with Ruby
Lane starting in Q4 2013,
Artspace in Q1 2014
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9. Financials 2012-2015
In EUR million
212.0
GMV
Net revenues
95.3
61.3
0.7
0.3
2012
12.7
25.3
3.5
2013
2014
2015
15.1
EBITDA
-1.5
-4.4
-8.2
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10. Auctionata‘s Vision
Owning the category for internet live auctions.
Winning 20% of the global art auction market until 2018.

11. Thank you for
your Attention.
ISA Auctionata Auktionen AG