NM Incite’s Social Data Feed (API) provides secure, seamless data integration into your application, dashboard or reports with unparalleled benefits.

1. DELIVERING SOCIAL DATA
TO YOUR APPLICATION
WITH THE
SOCIAL DATA FEED (API)
Today’s global marketers are tasked with gathering, analyzing and interpreting data from multiple sources, through different
delivery platforms and spanning several regions, markets and providers. Not only is it challenging to manage the ‘Big Data’
beast, it’s even harder to synthesize the data to uncover the insights that will impact your brand. Integrating data sources can
be critical to improving marketing efficiency in today’s social world. Integration can expedite data capture, ensure cohesive
analysis through a channel or application that is most relevant for you, and maximize the quality of your most critical data
assets in real time. NM Incite’s Social Data Feed (API) provides secure, seamless data integration into your application,
dashboard or reports with unparalleled benefits:
Manage Global Markets Efficiently Trust Your Data is Clean
As a global marketer, you want to establish The uncomfortable reality is that raw social media
consistency in how data is sourced and analyzed, data is far from pristine. To extract maximum value
whether you’re in Boston or Beijing. No matter from your Business Intelligence, analytics and
when or where social conversations take place – reporting investments, you need superior data
on global or local social networks such as hygiene. NM Incite applies Nielsen’s proven
Facebook, Twitter, Ameblo and Weibo – NM de-duplication and anti-spam processes to cleanse
Incite’s API collects and sends data from over 30 the social media data for quality integration into all
markets in 15 languages, applying Nielsen’s of your external or internal data sources. This
rigorous Measurement Science approach. cleansing combined with world-class filtering tools,
ensures you get the cleanest, most relevant results.
Experience Ultimate Data Flexibility Example: Buzz for Pampers diapers
To effectively integrate social data into your
application and with your other data sources, you
need ultimate flexibility so you can create the
reports you need. That’s why NM Incite sends
real-time data in its raw form (full text and meta
data) to allow you to analyze everything from
aggregated message volume, to trended
sentiment, to top sites and social media source
type, to key emerging topics. •
Access the Advantage
NM Incite’s API data is sourced through My
BuzzMetrics (MBM), a web-based social insights
Cleansed Data
MBM
platform that’s optimized to pull relevant, 4,440,095 messages
“He always pampers me”
accurate data for you to analyze through the use
of advanced keyword topics. With the API, you get
access to this tool so you can create advanced Segmented Data
keyword topics or choose from 2000+ pre-created 375,929 messages
topics for your data calls. Then, you can apply “Use this lotion, it really pampers your baby”
MBM’s custom created audience segment filters
(location, demographic, language) to your calls.
Classifier Applied
With these features, your data calls will exclude
7,699 messages
the junk and spam and will only contain the most
“Pampers fit my baby very well, no complaints!”
relevant data to you.
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2. SECURE, SEAMLESS INTEGRATION
NM Incite’s buzzmetrics -based API Delivers Precision and Quality
• Seamlessly integrate NM Incite’s social media data with your internal and external data sources
• Pull relevant, accurate, real-time message feeds using keyword classifiers combined with geography and segment
filters
• Relax with unrivaled data integrity and confidentiality: all messages are attached with encrypted security tokens
• Receive data in flexible XML & JSON
• Develop with any XML-enabled languages: Java, C++, Visual Basic, .NET
• Maintain peace of mind with proven efficiency and reliability: process tens of thousands of daily API calls for global
clients
About NM Incite
Global Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specific consumer
insights and build relevant, differentiated and emotionally-engaging brands. NM Incite is a joint venture
between Nielsen and McKinsey & Company.
NM INCITE • 770 Broadway, New York, NY 10003
855.888.6904 • contact@nmincite.com • nmincite.com
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