Project nilesh (1)

TRANSPORTATION MARKETING
Page 1
PROJECT REPORT
ON
“TRANSPOTATION MARKETING AT SAI PRASAD
TRANSPORTATIONS”
SUBMIITTED BY::
NIILESHKUMAR D.. SHUKLA
UNDER THE GUIIDANCE OF
Prroff ::-- KRUNAL PUNJANII
SAKET COLLEGE OF MANAGEMENT
KALYAN,, MAHARASHTRA,, IINDIIA
UNIIVERSIITY OF MUMBAII
((2013--2015))

Page 2
Declaration
I Mr. NIILESHKUMAR D.. SHUKLA hereby declare that the project entitled
“TRANSPOTATION MARKETING AT SAI PRASAD TRANSPORTATIONS” carried
out at SAI PRASAD TRANSPORTS is a genuine work of MMS SUMMER INTERNSHIP
(Marketing).
To the best of my knowledge any part of this context has not been submitted earlier
for any Degree, Diploma or Certificate Examination.
NILESHKUMAR D.. SHUKLA

Page 3
CONTENTS
Sr. No Contents Page No.
1. ACKNOWLEDGEMENT 4
2. OBJECTIVE OF THE PROJECT 6
3. PURPOSE OF THE STUDY 8
4. SCOPE OF THE STUDY 8
5. LIMITATIONS OF THE STUDY 9
6. TRANSPORTATION & LOGISTICS IN THE
MARKETING FIELD
10
7. COMPANY OVERVIEW 14
8. VISION, MISSION AND VALUES 15
9. LITERATURE REVIEW 16
10. PROBLEM STATEMENT 17
11. PRODUCT PROFILE 18
12. OVERVIEW THE SAI PRASAD
TRANSPORTATION BUSINESS IN NAVI
MUMBAI
20
13. ORGANISATION CHART 21
14. MAIN CLIENTS 22
15. TIE-UP 25
16. RESEARCH DESIGN 26
17. RESEARCH METHODOLOGY 27
18. DATA ANALYSIS & INTERPRETATION 28
19. CONCLUSION 47

Page 4
ACKNOWLEDGEMENT
I owe my gratitude to SAI PRASAD TRANSPORTS Navi Mumbai for providing me the
opportunity to training, especially Mr. Ranjeet Yadav, Regional Manager for allowing me to
work on the project.
It is my foremost duty to express my deep sense of gratitude and respect to Branch Manager
Mr. Rajesh Singh for his valuable guidance as well as for mentoring me, taking active interest
throughout the project, sharing his insights on the topic and for being a constant source of
inspiration.
I would like to give sincere thanks to everyone in SAI PRASAD TRANSPORTS, for their
extreme help, self guidance, cooperation and friendliness; they did it in one way or other for
successful completion of the project. I am greatly acknowledged by their kind help.
NILESHKUMAR D.. SHUKLA

Page 5

Page 6
OBJECTIVE OF THE PROJECT
 The main objective of the project was to find out that which kind of transportations
different builders prefer.
 To find out the agents who can tie up a deal with local builders in large volume.
 To identify potential agents and development of these agents. So SAI PRASAD
TRANSPOTATIONS can make them their direct agents. This will ease the
dependence on the some big agents like APEX and GURU KRUPA transportation
agents.
 To find out the problem faced by the agents in dealing a contract with builders.
 To find how frequently builders change their transportation facilities?
 To enhances the knowledge of builders as there are a primary costumer for SAI
PRASAD TRANSPOTATIONS.
 To enhances the knowledge about the marketing and advertising activity.
 To know the perception of customers towards SAI PRASAD TRANSPORTATION
COMPANY to improve the quality of service.
 To know whether the customers are satisfied with the present services of the
company.

 Factors considered in selecting SAI PRASAD TRANSPORTATION COMPANY to
Page 7
take services for HVC.
 To study the behavior of executives of SAI PRASAD TRANSPORTATION
COMPANY towards customers.
 To know the awareness level of the customers towards SAI PRASAD
TRANSPORTATION COMPANY.
 To seek suggestions and opinions from customers regarding the improvement of
services.

Page 8
PURPOSE OF THE STUDY
 The main purpose of the study is to understand the perception of customers towards SAI
PRASAD TRANSPORTATION COMPANY which will help the company to make proper
marketing strategy to render good services and satisfy the needs of the customers. The study
will help the company to make proper strategies and emphasize on their weaker areas.
SCOPE OF THE STUDY
 The scope of the study covers the customers of SAI PRASAD TRANSPORTATION
COMPANY and other competitive companies in NAVI MUMBAI city Builders, Transport
companies etc.
 The study will help the company to know their awareness among the consumers, the
perception and brand position of the company.
 The company can find out where their competitor stands in the minds of the
customers.
 The study will help the company to make proper marketing strategy for their weaker
areas.
 The study covers the builders owning HCV in NAVI MUMBAI city.

Page 9
LIMITATIONS OF THE STUDY
 Some people are busy in their own work so they were not ready to give time so we
can talk them and ask questions.
 Some new agents were not ready to adapt Sai Prasad transportation because it is a
new transportation unit in Navi Mumbai.
 As Sai Prasad transportation is a new a transportation unit in Navi Mumbai it was
not easy to contact builders and even after contacting them they were not ready to
give time.
 Because of time constraint, my study confines only to NAVI MUMBAI city and it
is not possible to make extensive study.
 By busy schedule of the executives it is difficult to extract more information from
them.
 Unwillingness of transporters, builders has left us to make random conclusions.
 Not single work is exception to the limitations every work has got its own
limitations, so due to time constraint, my study confines only to NAVI MUMBAI
city and it is not possible to make extensive study. It is assumed that the sample
selected represents entire population.

Page 10
TRANSPORTATION & LOGISTICS IN THE
MARKETING FIELD
The marketing field includes a number of diverse elements that all work together to create the
marketing plan and process for a company. Smaller companies can often combine elements
of marketing, but larger companies must take the different facets of marketing into account to
find the balance between cost and profit. Specifically, the areas of transportation and logistics
might not immediately seem to be a part of marketing, but they play an important role in a
marketing plan. A company cannot market a product effectively unless it can get that product
from one place to the next, and moving a product requires a review of cost and logistics. With
the rise of multinational businesses, companies must also consider global marketing, and the
transportation and logistics involved.

Page 11
LOCATION AND DISTRIBUTION
Large companies that provide their products to a variety of locations within a country, or
even to the entire country, must consider the store's location against distribution costs. For
example, suppose a large grocery store chain in the United States advertises that it carries
bananas all year. Obviously, bananas are not in season all year in all places, so the company
must find different worldwide places where the bananas are in season, transport those
bananas to the United States, and distribute the bananas to all of the company's locations. The
cost of letting customers know that the company carries bananas all year is thus far more than
the cost of printing a weekly circular.

Page 12
WAREHOUSING AND INVENTORY CONTROL
Warehousing and inventory control costs must also be factored into a marketing plan for a
large company. Getting a product from Point A to Point B often requires more than putting it
on a truck, plane, or ship and delivering it. Warehousing provides the in-between step of
holding products until they can be distributed to the right locations. For instance, the grocery
chain that carries bananas all year round does not merely transport them to the United States
and place them immediately in stores. The company will have regional warehouses serving
several stores, and the bananas will be distributed to the warehouses so that the company can
decide how many bananas to ship to each store. The company must also provide for inventory
control within the warehouses to ensure that the bananas do not go bad while waiting to be
distributed. Once again, these costs must be factored into the marketing statement about the
company’s commitment to year-round bananas.

Page 13
GLOBAL CONSIDERATIONS
Global considerations go both ways: in other words, taking international marketing into
account requires not only the cost of getting the grocery chain’s bananas into the United
States from other countries but also the cost of expanding the grocery store locations to other
countries and then getting the bananas to those countries. Once a company expands to a
multinational level, that company must consider new costs. A company must take country
regulations into account. The grocery store chain might discover that making the marketing
claim of year-round bananas proves to be unfeasible in some places in Europe and thus
abandons that claim in favor of another. The transportation and logistics costs of a global
business mean that a company must reconsider its marketing plan in each location to which it
expands.

Page 14
COMPANY OVERVIEW
Established in the year 1992.This company is the largest player in providing Truck
services in the NAVI MUMBAI area.
The company, having an annual turnover of Rs. 80 lakh, has a significant presence in
the transportation business. It also has diversified investments in areas such as Property
Development.
It employs over 1000 employees across the NAVI MUMBAI that are committed to
providing excellent customer service. It also has over 75 agents who reach out to its
customers in even the most remote areas.
The business ventures are built on providing the most efficient and customer-focused
services based on the simple principle of putting people first. This 'People First' business
philosophy has earned them unstinted customer loyalty through many generations.

Page 15
VISION, MISSION AND VALUES
Helping create wealth, Empowering people through prosperity, Putting people first.
The SAI PRASAD TRANSPOTATION COMPANY set out with the objective of
reaching out to the common man with a host of products and services that would be helpful to
him in his path to prosperity. Over the past years, the Group has achieved significant success
in executing this objective and has created a tremendous sense of loyalty amongst its
customers.
Efficiency in operations, integrity and a strong focus on catering to the needs of the
common man, by offering him high quality and cost-effective products & services, are the
values driving the organization. These core values are deep-rooted within the organization
and have been strongly adhered to over the past years.
The group prides itself on its perfect understanding of the customer. Each product or
service is tailor-made to perfectly suit the needs of the customer. It is this guiding philosophy
of putting people first that has brought the Group closer to the grassroots and has made it the
preferred choice for all transportation requirements amongst the customers.

Page 16
LITERATURE REVIEW
The world is full of stimuli. A stimulus is any unit of input affecting one or more of the five
senses sight, smell, taste, touch, and hearing. The process by which we select, organize and
interpret these stimuli into a meaningful and coherent picture is called perception.
In essence, perception is how we see the world around us and how we recognize that
we need some help in making a purchase decision. People cannot perceive every stimulus in
their environment. Therefore, they use selective exposure to notice and which to ignore.
Marketers must recognize the importance of cues or signals, in customer’s perception
of products. Marketing managers first identify the important attributes, such as price or
quality, that the targeted customers want in a product and then design signals to communicate
these attributes. Customers also associate quality and reliability with certain brand names.
Companies watch their brand identity closely, in large part because a strong link has been
established between perceived brand value and customers loyalty.

Page 17
PROBLEM STATEMENT
The present day market is flooded with a variety of Transportation institutions as many as if not more
than companies like SAI PRASAD TRANSPORTATION COMPANY, R.S. CARGO MOVERS;
VIJAY TRANSPORTATION etc. are marketing their products.
Time has become talk of the town therefore the customers give utmost priority to those transportation
institutions which gives services at lower rate , quick services, less documentation, percentage of
credit in payment etc. which have been exerting influence on the playing decision of the consumer.
The SAI PRASAD TRANSPORTATION COMPANY is the largest transportation providing
company in the NAVI MUMBAI exclusively engaged in providing services with heavy commercial
vehicles (HCV) perhaps it is the only company rendering better performance from a long period of
time with the presence of all these factors. The SAI PRASAD TRANSPORTATION COMPANY is
making sales as hotcake.
The study on hand is directed to understand “the perception of customers towards SAI PRASAD
TRANSPORTATION COMPANY to improve the quality of service”

Page 18
PRODUCT PROFILE
 TRUCK SERVICES
As SAI PRASAD transportation is a transportation company which provides it
services to builders and other people who require heavy trucks (HVC) for moving
their good or products from one place to another. Mainly it was builders who
acquires services from SAI PRASAD transportation for moving there building
material, equipments from one project to another.

Page 19

Page 20
OVERVIEW OF THE SAI PRASAD
TRANSPORTATION BUSINESS IN NAVI MUMBAI
AREA OF OPERATION
ALL INDIA
Branch offices
03
Employees
1000
Annual turnover
Rs. 80 lakhs
Agent Force
75.
Net worth
Rs. 2 Corers

Page 21
ORGANISATION CHART
BOARD OF DIRECTORS
SHIRAM TRANSPORT FINANCE COMPANY LIMITED
Mr. Chaubislal Yadav
Managing Director
Ratanlal Yadav
Executive Director
K.R. Yadav
Director
Ranjeet Yadav
Regional Manager/H R Manager
Rajesh Singh
Branch Manager
K. Prakash
Marketing Manager

Page 22
MAIN CLIENTS
 OM SAI DEVELOPERS
 ARIHANT BUILDERS & DEVELOPERS
 HAWARE BUILDERS & DEVELOPERS P. LTD.

Page 23
 AKSHAR DEVELOPERS
 GOODWILL DEVELOPERS

Page 24
 MAHAAVIR UNIVERSAL HOMES P. LTD.
 LAKHANI BUILDERS PVT. LTD.

Page 25
TIE-UP
 NAVI MUMBAI BUILDERS.COM

Page 26
RESEARCH DESIGN:
In this research design of this project the study was conducted by the survey method.
Taking sample of 100 builders by commencing sampling using the research instrument as the
questionnaire.
Personal interview is considered as the sample plan.
For this project area of research is NAVI MUMBAI City.

Page 27
RESEARCH METHODOLOGY
Data source : Primary (Field Survey)
Secondary data (internet)
Area of Research : NAVI MUMBAI city
Research instrument : Questionnaire
Sample plan : Personal interview
Sample unit :
Builders, Building Contractors, etc.
Sampling method : Stratified Random sampling
Sample size : 100 customers

Page 28
DATA ANALYSIS & INTERPRETATION
PRIMARY DATA:
 The data collected while working in company.
 Questionnaires which had asked to builders.
MEASURING TOOLS:
 For preparing this project I have considered questionnaire as measuring tool for
collecting the data.

Organization Name: Interviewed Person:
Address: Student Name:
Contact Detail: Date: _____/_____/2014
Time: Duration (in Minutes):
Page 29
QUESTIONNAIRE FOR BUILDERS
RESULTS AND DISCUSSION WITH GRAPHS AND CHARTS:-
1) When your business was started?
Number of customers Percentage
Before 2005 69 69%
After 2005 31 31%
Total 100 100%
The information presented in table reveals that:-
 69% of respondents has started their business before 2005
 31% of respondents has started their business after 2005
The same information is presented in the form of diagrammatically as follows:-
Series 1
Before 2005,
69
After 2005, 31
Before 2005 After 2005

19 16
4% 61% 19% 16%
Page 30
2) How many projects at the initial stage?
Sources Number of customers Percentage
1-2 4 4%
1-5 61 61%
1-8 19 19%
Others 16 16%
Total 100% 100%
 61% respondents have started their business with 1-5 projects.
 19% respondents have started with 1-8 projects and 4% from 1-2 projects.
While remaining 16% have started their business with very higher numbers of projects or a single
project.
61
1-2 1-5 1-8 Others
4
70
60
50
40
30
20
10
0
Series 1 4 61 19 16
Series 2 4% 61% 19% 16%
Column1
Axis Title
Chart Title

15
Chart Title
12% 28% 45% 15%
Page 31
3) How many projects you have completed?
Less then 30 12 12%
Less then 50 28 28%
Less then 75 45 45%
Less then 100 15 15%
Total 100% 100%
 12% respondents have completed Less than 30 projects.
12
28
45
Less then 30 Less then 50 Less then 75 Less then 100
50
45
40
35
30
25
20
15
10
5
0
Axis Title
Number of customers 12 28 45 15
Percentage 12% 28% 45% 15%

Page 32
4) How many ongoing projects?
Less than 5 28 28%
Less than 8 15 15%
Less than 10 45 45%
Less than 15 12 12%
Total 100% 100%
 28% respondents have Less than 5 ongoing projects.
45
40
35
30
25
20
15
10
5
0
28
15
45
12
28% 15% 45% 12%
Less then 5 Less then 8 Less then 10 Less then 15
Axis Title
Axis Title
Number of customers
Percentage

Page 33
5) How much you spent in your transportation activities per project?
Less then 1 lakh 35 35%
Others 16 16%
Total 100% 100%
 35% respondents spent Less than 1 lakh for transportation activities per projects.
Others 16% respondents spent as per the requirement of transportation activities per
projects.
Less then 1
lakh Less then 3
lakh Less then 5
lakh Others
35
29
20
16
35%
29%
20%
16%
Chart Title

Number of customers
Page 34
6) Which transportation agency you prefer the most?
VIJAY
TRANSPORTATION
38 38%
R.S. CARGO MOVERS; 32 32%
Others 30 30%
Total 100% 100%
 38% respondents have preferred Vijay Transportation.
 32% respondents have preferred R.S. CARGO MOVERS.
While remaining 30% have preferred other transportation companies.
38%
32%
30%
VIJAY TRANSPORTATION R.S. CARGO MOVERS; Others

Page 35
7) What is a minimum credit for transportation activities you getting from your existing
transportation agency per project?
Less than 30% 52 52%
Less than 100% 05 05%
Total 100% 100%
 52% respondents are getting less than 30% credit for transportation activities you
getting from your existing transportation agency per project.
 05% respondents are getting less than 100% credit for transportation activities
you getting from your existing transportation agency per project.

Number of customers
Page 36
Less then 30%
52%
Less then 75%
15%
Less then 50%
28%
Less then 100%
5%
Less then 30% Less then 50% Less then 75% Less then 100%

Number of customers
Page 37
8) Which problems are you facing while doing transportations for a project?
Delay in service 60 60%
No skilled drivers 25 25%
Damages of material 15 15%
Total 100% 100%
 60%respondents are facing Delay in services while transportations for a project.
 25%respondents are not satisfied with the drivers while transportations for a
project.
 15%respondents are facing Damage of materials while transportations for a
project.
60%
25%
15%
Delay in service No skilled drivers Damages of material

9) Do you change your transportation agency for every project or you continue with same one?
Page 38
Yes 56 56%
No 44 44%
Total 100 100%
 56% of the respondents are changing their transportation agency for every project.
 44% of the respondents are continuing with the same one.
60
50
40
30
20
10
0
56%
56
Chart Title
44%
44
Yes No
Axis Title
Percentage 56% 44%
Number of customers 56 44

Page 39
10) Are you facing any problem with the existing agency?
Yes 82 82%
No 18 18%
Total 100 100%
 82% of the respondents are facing problem with the existing agency.
 18% of them are not facing any problem with the existing agency.
Diagram-3.14
Yes
82%
No
18%
Yes No

Page 40
11) What are the payment terms for the transportation agency?
Advance 12 12%
Cash 28 28%
Credit 45 45%
Agreements 15 15%
Total 100% 100%
 12% respondents are paying in advance to their existing transportation agency.
 28% respondents are paying in cash to their existing transportation agency.
 45% respondents are taking credit from their existing transportation agency.
 15% respondents are paying according to a contract to their existing transportation
agency.
12
28
45
15
12% 28% 45% 15%
50
45
40
35
30
25
20
15
10
5
0
Advance Cash Credit Agreements
Axis Title
Axis Title
Number of customers
Percentage

12) Are you changing your transportation standards as the world is changing or you’re continuing
Number of customers
Page 41
with your traditions?
Yes 37 37%
No 63 63%
Total 100 100%
The information presented in table3.7 reveals that:-
 37% of the respondents changing their transportation standards as the world is
changing.
 While 63% of the respondents are satisfied with the traditional ones.
Yes
37%
No
63%
Yes No

13) If any other or new transportation agency will provide something new, something different
Number of customers
Page 42
for your project, will you accept?
Yes 37 37%
No 63 67%
Total 100 100%
The information presented in table3.7 reveals that:-
 37% of the respondents will accept, If any other or new transportation agency
will provide something new, something different for their project.
 While 63% of the respondents are satisfied with the traditional ones.
Yes
37%
No
63%
Yes No

Number of customers
Page 43
14) If yes then what you will prefer low cost or good service?
Low rates 78 78%
Good service 22 22%
Total 100 100%
 78% of the respondents prefer low cost.
 22% of the respondents prefer good services.
Low rates
78%
Good service
22%

Number of customers
Page 44
15) Are your transportation strategies are worthy for you? Are you satisfied with it?
Yes 28 28%
No 72 72%
Total 100 100%
 28% respondents are satisfied with the transportation strategies.
 While remaining 72% of them are not satisfied transportation strategies
Yes
28%
No
72%
Yes No

Page 45
16) Are you satisfied with the available transportation services?
Yes 84 84%
No 16 16%
Total 100 100%
 84% respondents are satisfied with the response.
 While remaining 16% of them are not satisfied with the response after doing this
much transportation
Diagram-3.5
Yes
84%
No
16%
Yes No

6
45
40
35
30
25
20
15
10
5
0 0
Page 46
17) How did you come to know about this company?
Friends 38 38%
Agents 24 24%
Advertisements 32 32%
Others 6 6%
Total 100 100%
 38% respondents have bought finance from STFC on the advice of their friends.
 24% will seek the advice of agents.
 While 6% from others and 32% on the basis of Advertisements.
38
24
32
Friends Agents Advertisements Others
Percentage 38% 24% 32% 6%
Number of customers 38 24 32 6

Page 47
CONCLUSION
Navi Mumbai being the huge consumers in transportations as the fastest growing
industries in India. The rural market is growing faster than the urban market, although the
penetration level is much lower .The transportations segment is expected to the largest
contributing segment to the overall growth the industry. The rising income levels double-income
families and consumer awareness are the main growth drivers of the industries.
Less than anticipated growth in the face of intensifying competition and rising costs, can hardly be
expected to get the company foaming.
By seeing the observations most of the customers are having positive perception towards SAI
PRASAD TRANSPORTATION COMPANY Limited and are satisfied with their services such as
transportation services. The company is progressing continuously in the field of transportation
Company to compete with other Transportation institutions.

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