35. Lowlands Productivity A different topic which plays an important role for a festival like Lowlands and which contributes indirectly to productivity is creating communities and customer satisfaction: The use of Digital Media!
36. Digital Media & Lowlands Itâs all about socialising, sharing, creation & communication
37. Where are we coming from? Hommo Zappiens (W. Veen) 2006
38. Internet use in The Netherlands Trendbox / STIR Marco Derksen (www.upstream.nl)
41. Dutch people have with 6,3 hours of leisure time on an weekly day more time for themselves than the average world citizen (5,8 hour of leisure time). One fifth (19%) of this time is spent on the internet! Functional webbrowsing : - Searching information, comparing products (64%) - Social networking (60%) - Online payments (81%) - Market places (26%) - Online advertising (20 %) Internet use & leisure time
43. Internet penetration in the Netherlands is high and the consumer can be reached well online. Through broadband access and mobile internet the use and user experience is increasing. New online user experiences emerge : From e-marketing to m-marketing & augmented reality Conclusion