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Charity

Digital

Cycling
Hilarity ensued…
…cut to six months later…
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Charity
Charity

Digital
Charity

Digital

Cycling
Charity

Digital

AWESOME!
Cycling
SO WHAT?

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1.  AWARENESS
2.  ACTIVE FANS
3.  FUNDRAISING
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Why did it work?

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FUNNY

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QUICK

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TIMELY

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SURPRISING

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RELEVANT

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AUTHENTIC

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Capturing the moment
What can our fans do?

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What can our fans do?
#pandapeloton

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@argyle_panda
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Fundraising events

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panda.org/cycling
What can the riders do?

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FIN

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Charity Digital Cycling Fundraising Success Story