1. THE IOT NEW OPPORTUNITY ALPHABET:
NFC + AI, VR, AR AND BLOCKCHAIN
Paula Hunter, Executive Director, NFC Forum
RFID Journal Live
April 4, 2019
Advancing Near Field Communication Technology1

2. AGENDA
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● Why You Should Care About NFC
● Recent Success; Future Opportunities
● How The NFC Forum Can Help You

3. NFC AS DEFINED BY THE NFC FORUM
MODES AND COMPATIBILITY
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Global Interoperability
Form Factor Free
Card
(ID-1)
NFC Tag
(Type 1-5)
Device
Mobile, Terminals
NFC Operates in Three Modes NFC is Compatible with Global Communications Standards
NFC-A
ISO/IEC 14443/18092
NFC-B
ISO/IEC 14443
NFC-F
ISO/IEC 18092
NFC-V
ISO/IEC 15693

4. ONLY NFC PROVIDES…
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Easy Network Access
and Data Sharing
User Control with Deliberate
Expression of Intent
Ability to Connect
the Unconnected

5. SIZING THE NEAR-TERM OPPORTUNITY
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2 BILLION
NFC-enabled
devices in use
Almost a quarter of the world’s
population will have access to
NFC by 2020¹.
36 BILLION
IoT Devices
Four for every person on the
planet – will need
commissioning, connection and
control by 2020².
4 GROWTH
Areas
Automotive, IoT,
Public Transportation,
Retail and Payment
Source 1: HIS Source 2: Gartner

6. AN NFC-ENABLED WORLD
WIDE-RANGING USER EXPERIENCES - NFC EVERYWHERE
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Contactless, Connected and Customer Initiated
Access
Connected
Car Connected
Home
Smart
Manu-
facturing
Smart
Mobility
Payment
Marketing
Graphic provided by NXP

7. NFC APPLICATIONS ACROSS INDUSTRIES
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Mobility, Identity,
and Transport
IOT Automotive Retail and Payment

8. NFC IS EVERYWHERE!
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Nike NFC-enabled
NBA Jerseys
Mercedes-Benz &
Samsung NFC Car Key
JR East NFC-enabled
Mobile SUICA

9. NFC IS EVERYWHERE!
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L'Oréal NFC-enabled UV
Sense My UV Patch
Adidas
World Cup Ball 2018
Apple Watch

10. LOOKING TO THE FUTURE – INTELLIGENT
CONNECTIVITY
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11. LOOKING TO THE FUTURE – WHAT’S NEXT?
● New industry and technologies to
consider
 Blockchain
 5G
 Augmented Reality
 Industry 4.0
 Healthcare
 AR/VR
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12. NFC AND BLOCKCHAIN – LINK BETWEEN DIGITAL AND
PHYSICAL
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● Blockchain is for digital systems, NFC is applicable to real
devices.
● Developers can blur the border between two worlds and
facilitate the usage of both technologies.
● Better security and privacy: NFC can store keys. Chips can
keep different private addresses offline and separate from
public keys.
● Convenience. NFC chips may be installed in almost anything,
even under the skin and read with a smartphone.
● Applications
 Money and payment
 Supply Chain
 Charity
 Products
• NFC Tags built into warranty cards
• Track inventory, provide brand authentication,
personalized record of purchase

13. NFC-ENABLED DEVICES AND 5G – HIGH SPEED
CELLULAR NETWORK
● NFC enabled device is required in IoT and
5G enabled networks for easier
implementation and efficiency.
● NFC tags will play inevitable role in future
smart devices for integrated functions,
smart transportation, aviation industry,
shipping, manufacturing industry for
automation of particular tasks.
● Integrating NFC technology with modern
data communication and transaction
process ensures convenience, time saving,
energy efficiency and improved security.
● Latency issues mitigated when
responding to NFC tags
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14. AUGMENTED REALITY – COMBINATION OF REAL AND
VIRTUAL
● An enhanced version of reality where live
direct or indirect views of physical real-
world environments are augmented with
superimposed computer-generated
images over a user’s view of the real-
world, thus enhancing one’s current
perception of reality.
● Use
 Healthcare – surgical procedures
 Tourism
 Enhanced live events
 Manufacturing
● NFC – provides credentials,
authentication, communication handoffs
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15. INDUSTRY 4.0 –THE FOURTH INDUSTRIAL REVOLUTION
● Promote the automation and data
exchange in manufacturing technologies
● Ties to NFC
 Interconnection of machines, devices,
sensors, and people to connect and
communicate with things and people
● Industrial Internet of Things (IIoT)
 Decentralizing analytics and decision
making while enabling real-time feedback
is key in today’s age. Smart Factories
● NFC is well known in the wireless arena,
but it also can improve production
processes and make supply chains more
flexible, efficient and responsive.
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16. HEALTHCARE – BIGGEST OPPORTUNITY?
● Secure physical access (to buildings,
medications, equipment, etc.)
● Secure logical access (to medical
information)
● Real-time updates on patient care
● Intelligent ID bracelets
● Home monitoring
● Safer medications
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17. ARTIFICIAL INTELLIGENCE – DATA ACQUISITION AND
DELIVERY
● AI mimics cognitive functions of a
human making decisions based on its
past experiences.
● NFC…
 is a way to acquire data
 is an interface between humans and AI
 supports IA medical applications
allowing for the collection of better
data
 delivers consumer IA applications like
payment, deals and personalization
marketing
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18. ABOUT THE NFC FORUM
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19. THE NFC FORUM AT A GLANCE
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The NFC Forum has 140+ member organizations
and is the world's leading standards and advocacy
association for Near Field Communication (NFC)
technology.

20. NFC FORUM: DRIVING NFC FORWARD ON ALL FRONTS
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Advancing Near Field Communication Technology
• Ensure compliance and
interoperability with the NFC
Forum’s standards
• Develop and maintain product
certification and
interoperability programs
• Encourage broad adoption of
NFC technology in targeted
vertical markets
• Gather business requirements to
drive work within the Technical
and Compliance Committees
• Engage market critical liaisons
Compliance
Committee
Special
Interest
Groups
Technical
Committee
• Creation and maintenance
of technical requirements
documents and
specifications
• Engage with NFC Forum
liaison partners

21. NFC FORUM CELEBRATES 15 YEARS OF SUCCESS
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Since 2004 the NFC Forum has led the effort to
expand the adoption of Near Field
Communication technology around the world.
In 2019 we celebrate our 15th anniversary and
look forward to more NFC innovation and
growth in the years to come.

22. THANK YOU!
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Visit the NFC Forum Website and
LinkedIn, Twitter and Facebook

23. THANK YOU! QUESTIONS?
phunter@nfc-forum.org
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@nfcforum