1. THE IOT NEW OPPORTUNITY ALPHABET:
NFC + AI, VR, AR AND BLOCKCHAIN
Paula Hunter, Executive Director, NFC Forum
RFID Journal Live
April 4, 2019
Advancing Near Field Communication Technology1
● Why You Should Care About NFC
● Recent Success; Future Opportunities
● How The NFC Forum Can Help You
3. NFC AS DEFINED BY THE NFC FORUM
MODES AND COMPATIBILITY
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Form Factor Free
NFC Operates in Three Modes NFC is Compatible with Global Communications Standards
4. ONLY NFC PROVIDES…
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Easy Network Access
and Data Sharing
User Control with Deliberate
Expression of Intent
Ability to Connect
5. SIZING THE NEAR-TERM OPPORTUNITY
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devices in use
Almost a quarter of the world’s
population will have access to
NFC by 2020¹.
Four for every person on the
planet – will need
commissioning, connection and
control by 2020².
Retail and Payment
Source 1: HIS Source 2: Gartner
6. AN NFC-ENABLED WORLD
WIDE-RANGING USER EXPERIENCES - NFC EVERYWHERE
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Contactless, Connected and Customer Initiated
Graphic provided by NXP
7. NFC APPLICATIONS ACROSS INDUSTRIES
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IOT Automotive Retail and Payment
8. NFC IS EVERYWHERE!
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Samsung NFC Car Key
JR East NFC-enabled
9. NFC IS EVERYWHERE!
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L'Oréal NFC-enabled UV
Sense My UV Patch
World Cup Ball 2018
10. LOOKING TO THE FUTURE – INTELLIGENT
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11. LOOKING TO THE FUTURE – WHAT’S NEXT?
● New industry and technologies to
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12. NFC AND BLOCKCHAIN – LINK BETWEEN DIGITAL AND
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● Blockchain is for digital systems, NFC is applicable to real
● Developers can blur the border between two worlds and
facilitate the usage of both technologies.
● Better security and privacy: NFC can store keys. Chips can
keep different private addresses offline and separate from
● Convenience. NFC chips may be installed in almost anything,
even under the skin and read with a smartphone.
Money and payment
• NFC Tags built into warranty cards
• Track inventory, provide brand authentication,
personalized record of purchase
13. NFC-ENABLED DEVICES AND 5G – HIGH SPEED
● NFC enabled device is required in IoT and
5G enabled networks for easier
implementation and efficiency.
● NFC tags will play inevitable role in future
smart devices for integrated functions,
smart transportation, aviation industry,
shipping, manufacturing industry for
automation of particular tasks.
● Integrating NFC technology with modern
data communication and transaction
process ensures convenience, time saving,
energy efficiency and improved security.
● Latency issues mitigated when
responding to NFC tags
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14. AUGMENTED REALITY – COMBINATION OF REAL AND
● An enhanced version of reality where live
direct or indirect views of physical real-
world environments are augmented with
images over a user’s view of the real-
world, thus enhancing one’s current
perception of reality.
Healthcare – surgical procedures
Enhanced live events
● NFC – provides credentials,
authentication, communication handoffs
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15. INDUSTRY 4.0 –THE FOURTH INDUSTRIAL REVOLUTION
● Promote the automation and data
exchange in manufacturing technologies
● Ties to NFC
Interconnection of machines, devices,
sensors, and people to connect and
communicate with things and people
● Industrial Internet of Things (IIoT)
Decentralizing analytics and decision
making while enabling real-time feedback
is key in today’s age. Smart Factories
● NFC is well known in the wireless arena,
but it also can improve production
processes and make supply chains more
flexible, efficient and responsive.
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16. HEALTHCARE – BIGGEST OPPORTUNITY?
● Secure physical access (to buildings,
medications, equipment, etc.)
● Secure logical access (to medical
● Real-time updates on patient care
● Intelligent ID bracelets
● Home monitoring
● Safer medications
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17. ARTIFICIAL INTELLIGENCE – DATA ACQUISITION AND
● AI mimics cognitive functions of a
human making decisions based on its
is a way to acquire data
is an interface between humans and AI
supports IA medical applications
allowing for the collection of better
delivers consumer IA applications like
payment, deals and personalization
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18. ABOUT THE NFC FORUM
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19. THE NFC FORUM AT A GLANCE
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The NFC Forum has 140+ member organizations
and is the world's leading standards and advocacy
association for Near Field Communication (NFC)
20. NFC FORUM: DRIVING NFC FORWARD ON ALL FRONTS
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• Ensure compliance and
interoperability with the NFC
• Develop and maintain product
• Encourage broad adoption of
NFC technology in targeted
• Gather business requirements to
drive work within the Technical
and Compliance Committees
• Engage market critical liaisons
• Creation and maintenance
of technical requirements
• Engage with NFC Forum
21. NFC FORUM CELEBRATES 15 YEARS OF SUCCESS
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Since 2004 the NFC Forum has led the effort to
expand the adoption of Near Field
Communication technology around the world.
In 2019 we celebrate our 15th anniversary and
look forward to more NFC innovation and
growth in the years to come.
NFC is a standards-based short-range wireless connectivity technology that makes your smartphones, wearables, tablets and other devices even smarter. NFC is built into over two billion NFC-enabled devices in use and is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.
Briefly touch (or ‘tap’) your NFC-enabled smartphone to another NFC-enabled object to share pictures, play music, make payments, access useful information, and more easily set up Bluetooth and Wi-Fi connections. No PIN codes, camera-based scanners, or wires are required to use this simple, intuitive technology.
Easy network access and data sharing — NFC makes the process of connecting devices easy and intuitive. There’s no lengthy handshaking or data entry requirements. Just tap and go.
User control with expressed intent — NFC offers a simple, intuitive means of indicating the user’s intent to initiate action. A quick tap makes it clear.
The ability to connect the unconnected — NFC solves the problem of unpowered objects that lack network access. By embedding NFC tags in unpowered, unconnected objects, you can add intelligence anywhere. With a tap of an NFC-enabled device, it can open a URL and provide access to online information.
Users already have NFC devices in the palm of their hands.
IoT use cases with NFC providing commissioning, connectivity and control are exploding.
Key growth areas for NFC along with IoT are automotive, public transport and the well-established retail and payment sector.
NFC goes way beyond tattoos . . . Into everyday living
NFC is mainstream and out-front.
We all know what IoT is but can you spell NFC?
Audience questions: how many use pay-by-smartphone?
Introduce NFC technology to RFID audience
I encourage you to check us out online and seek me our today and chat. The non-profit NFC Forum is the world’s leading standards and advocacy association for NFC Technology. We have approximately 150 members worldwide both B2B and B2C. Many of which you know like these. We also have a good mix of startups and other innovative companies that you might not of heard of – yet.
The NFC Forum creates the technical specifications and standards that drive NFC innovation in key areas like UX. We focus our activities in the retail, public transportation, automobile and IoT markets. See me today if you’d like to know how you can get involved in our work.
The NFC Forum brings the convenience of NFC technology to life. We empower organizations to deliver secure, tap-based interactions with an intuitive, reliable experience to users around the globe. Join today!
NFC Forum Committee
Ensures seamless interoperability across NFC-enabled market value chain
Harmonizes and complements existing connectivity standards and specifications
Shortens-time-to-market for standard development, tag specifications
Accelerates prototype and device testing via NFC Forum Compliance guidelines and PlugFests
NFC is bridge to your customers
Extends and complements IoT
Provides connectivity on your terms for IoT