La nouvelle étude AdReaction: Engaging Gen X, Y and Z de Kantar Millward Brown, qui étudie les comportements à l’égard des contenus publicitaires, souligne les spécificités de la génération Z par rapport aux générations X et Y.
How To Improve Your Marketing Conversion Using HubSpot AnalyticsHubSpot
Whether it is SEO, social media interactions, or your company blog, you want to make sure that your marketing efforts are yielding leads and customers. Moreover, you want to see which marketing channels are performing well and why. Learn how you can use the HubSpot software to understand what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the conversion of your channels.
This free webinar will cover:
* What Internet marketing metrics to track and how to gather data about your marketing channels
* How to measure the ROI of each lead generation channel
* How to run tests to improve the effectiveness of your lead generation efforts
* How to do closed loop marketing reporting to analyze the entire sales and marketing funnel
La nouvelle étude AdReaction: Engaging Gen X, Y and Z de Kantar Millward Brown, qui étudie les comportements à l’égard des contenus publicitaires, souligne les spécificités de la génération Z par rapport aux générations X et Y.
How To Improve Your Marketing Conversion Using HubSpot AnalyticsHubSpot
Whether it is SEO, social media interactions, or your company blog, you want to make sure that your marketing efforts are yielding leads and customers. Moreover, you want to see which marketing channels are performing well and why. Learn how you can use the HubSpot software to understand what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the conversion of your channels.
This free webinar will cover:
* What Internet marketing metrics to track and how to gather data about your marketing channels
* How to measure the ROI of each lead generation channel
* How to run tests to improve the effectiveness of your lead generation efforts
* How to do closed loop marketing reporting to analyze the entire sales and marketing funnel
By Bob Caporale
Visit: https://www.sequentlearning.com/webinars/item/turning-strategy-into-action-using-product-line-strategies-to-drive-your-or
Most companies intuitively know the importance of having a clear strategy to drive the success of their businesses, but when it comes to actually developing those strategies at a product line level and turning them into actionable plans, companies sometimes fall short.
At the core of this issue is the basic question: "What exactly is a strategy?"
Often times, companies will confuse strategy with actions, making it impossible to establish the clear and critical linkage between the two. Strategy provides the context for effective action plans, and it is essential that companies and, in particular, product managers, understand the relationship between the two.
In this webinar, we will explore the all-important topic of what a good strategy looks like and, more importantly, how we can turn this strategy into a best-in-class action plan that will serve to bind cross-functional teams together and enable companies to achieve measurable successes for their products and services in the marketplace.
WalMart's Global Strategies. This Power Point Presentation was prepared for MGT 340 Class at Pace University.
This Presentation will help you answer the following questions:
What was Walmart’s early global expansion strategy? Why did it choose to first enter Mexico and Canada rather expand into Europe and Asia?
What cultural problems did Walmart face in some of the international markets it entered? Which early strategies succeeded and which failed? Why? What lessons did it learn from its experience in Germany and Japan?
How would you characterize Walmart’s Latin American strategy? What countries were targeted as part of this strategy? What potential does this region brings to Walmart’s future global expansion? What cultural challenges and opportunities has Walmart faced in Latin America?
What group of countries will be targeted for Walmart’s future growth? What are the attractiveness and risk profiles of these countries? What regions of the world do you think will be vital for Walmart’s future global expansion?
Growth hacking-in-ecommerce. Zalando & ASOS casesHenri ISAAC
This presentation deals with the growth issue in e-commerce. It describes two different strategies implemented by two leading european fashion e-commerce company Zalando and Asos. Business model analysis, but also, internationalization, financial perspective included
Proyecto Hoss Intropia - Plan de marketing enfocado a la captación de leads c...José Cuadrado Ortiz
Hoss Intropia necesita estructurar un Plan de captación, cualificación de clientes, e incremento de conversión acorde con sus valores de marca para los clientes de su Eshop.
Este plan debe de ser planteado inicialmente para España, pero el proyecto debe incluir su adaptación a los siguientes mercados: Italia, Alemania, Francia y UK.
Definir la estrategia de captación.
Uso de listas externas.
Criterios para la identificación, cualificación y clasificación de clientes de alto valor potencial.
Definir las claves de la mejora de la respuesta.
Definir la estrategia de medios masivos:
Plan de medios de publicidad general.
Plan de medios de respuesta directa.
Cómo podemos utilizar el mailing y soportes afines en el proyecto. Recomendaciones sobre el uso de los mailings.
Definir las claves para la planificación, ejecución de las campañas SEM.
Definir las recomendaciones para la construcción de la landing page, formularios (datos a pedir y niveles de registro) y estrategia de SEO.
Definir una estrategia de Inbound marketing .
Definir la estrategia de display y afiliación.
Definir la estrategia de social media y content management para la generación de leads.
Requerimientos:
El proyecto se debe financiar con las ventas incrementales que este mismo suponga para la eShop, teniendo en cuenta que el margen que obtenemos de cada prenda es del 50%.
La previsión de resultados estimados es de extrema importancia para el ejercicio. Definir los parámetros básicos del Marketing ROI:
Definir el ROI estimado,
CLTV a (3 y 5 años)
Estrategia de inversión en captación y fidelización a 3 años
Definir un plan de medición de resultados 360º.
The case study was given to us by our Professor in Business Policy and Strategy where we were to analyze Patagonia's achievements and successes as well as their downfalls, and give them new ways to expand their business. We took a look at they're corporate strategies, finances, and sales, and then provided feedback with data for where they should ultimately take their company which was described in the case analysis that was given to us.
eGrocery strategies (fresh direct case study)Omidfarrokhzad
FreshDirect is an online grocery platform that is based in New york. It was founded in 1999 and finally launched in 2011. The concept behind its business model is omitting the middle man, utilizing a userfriendly website and updated technology, high skilled and leading intellectual capital, state of the art production line with a high focus on hygiene in the production environment to produce healthy food, automated fulfillment center that increases the efficiency, keeping and maintaining food fresh with controllable high tech device to control the temperature all over the warehouse for the important procedures and points. This high-quality product must be with the low price products as the grocery customers are very sensitive to the price in the market. Even if FreshDirect does not own any stores that help it to cut many costs regarding the expensive rents but other imposed costs for online grocery shops such as packaging, huge operational and fulfillment cost, and logistics still exist and jeopardize their business model and low margins (Dess et al., 2019).
The product complete information such as the stars and rating for the freshness of product, complete description of foods, having the privilege of having thousands of product in their stores, the possibility of comparing the different product in terms of taste, price and the energy are some of the strength and characteristic of this online grocery shop. There are many competitors from brick and mortar stores such as Safeway and wholefood to other online local grocery stores. Amazon fresh also is active in New York City and its suburbs. The main challenges are to compete and have a price war with the brick and mortar stores that own the main market share while covering the cost of operation, warehouse, fulfillment centers, distribution, and logistics. It is very imperative for grocery customers to feel and sense the freshness of products in stores, while it is just a promise and description in online stores by FreshDirect. Last but not least the challenges of keeping the product fresh from the operation side toward the delivery in another online grocery store challenges that must be cared for and managed toward tailor maid operation excellency (Dess et al., 2019).
By Bob Caporale
Visit: https://www.sequentlearning.com/webinars/item/turning-strategy-into-action-using-product-line-strategies-to-drive-your-or
Most companies intuitively know the importance of having a clear strategy to drive the success of their businesses, but when it comes to actually developing those strategies at a product line level and turning them into actionable plans, companies sometimes fall short.
At the core of this issue is the basic question: "What exactly is a strategy?"
Often times, companies will confuse strategy with actions, making it impossible to establish the clear and critical linkage between the two. Strategy provides the context for effective action plans, and it is essential that companies and, in particular, product managers, understand the relationship between the two.
In this webinar, we will explore the all-important topic of what a good strategy looks like and, more importantly, how we can turn this strategy into a best-in-class action plan that will serve to bind cross-functional teams together and enable companies to achieve measurable successes for their products and services in the marketplace.
WalMart's Global Strategies. This Power Point Presentation was prepared for MGT 340 Class at Pace University.
This Presentation will help you answer the following questions:
What was Walmart’s early global expansion strategy? Why did it choose to first enter Mexico and Canada rather expand into Europe and Asia?
What cultural problems did Walmart face in some of the international markets it entered? Which early strategies succeeded and which failed? Why? What lessons did it learn from its experience in Germany and Japan?
How would you characterize Walmart’s Latin American strategy? What countries were targeted as part of this strategy? What potential does this region brings to Walmart’s future global expansion? What cultural challenges and opportunities has Walmart faced in Latin America?
What group of countries will be targeted for Walmart’s future growth? What are the attractiveness and risk profiles of these countries? What regions of the world do you think will be vital for Walmart’s future global expansion?
Growth hacking-in-ecommerce. Zalando & ASOS casesHenri ISAAC
This presentation deals with the growth issue in e-commerce. It describes two different strategies implemented by two leading european fashion e-commerce company Zalando and Asos. Business model analysis, but also, internationalization, financial perspective included
Proyecto Hoss Intropia - Plan de marketing enfocado a la captación de leads c...José Cuadrado Ortiz
Hoss Intropia necesita estructurar un Plan de captación, cualificación de clientes, e incremento de conversión acorde con sus valores de marca para los clientes de su Eshop.
Este plan debe de ser planteado inicialmente para España, pero el proyecto debe incluir su adaptación a los siguientes mercados: Italia, Alemania, Francia y UK.
Definir la estrategia de captación.
Uso de listas externas.
Criterios para la identificación, cualificación y clasificación de clientes de alto valor potencial.
Definir las claves de la mejora de la respuesta.
Definir la estrategia de medios masivos:
Plan de medios de publicidad general.
Plan de medios de respuesta directa.
Cómo podemos utilizar el mailing y soportes afines en el proyecto. Recomendaciones sobre el uso de los mailings.
Definir las claves para la planificación, ejecución de las campañas SEM.
Definir las recomendaciones para la construcción de la landing page, formularios (datos a pedir y niveles de registro) y estrategia de SEO.
Definir una estrategia de Inbound marketing .
Definir la estrategia de display y afiliación.
Definir la estrategia de social media y content management para la generación de leads.
Requerimientos:
El proyecto se debe financiar con las ventas incrementales que este mismo suponga para la eShop, teniendo en cuenta que el margen que obtenemos de cada prenda es del 50%.
La previsión de resultados estimados es de extrema importancia para el ejercicio. Definir los parámetros básicos del Marketing ROI:
Definir el ROI estimado,
CLTV a (3 y 5 años)
Estrategia de inversión en captación y fidelización a 3 años
Definir un plan de medición de resultados 360º.
The case study was given to us by our Professor in Business Policy and Strategy where we were to analyze Patagonia's achievements and successes as well as their downfalls, and give them new ways to expand their business. We took a look at they're corporate strategies, finances, and sales, and then provided feedback with data for where they should ultimately take their company which was described in the case analysis that was given to us.
eGrocery strategies (fresh direct case study)Omidfarrokhzad
FreshDirect is an online grocery platform that is based in New york. It was founded in 1999 and finally launched in 2011. The concept behind its business model is omitting the middle man, utilizing a userfriendly website and updated technology, high skilled and leading intellectual capital, state of the art production line with a high focus on hygiene in the production environment to produce healthy food, automated fulfillment center that increases the efficiency, keeping and maintaining food fresh with controllable high tech device to control the temperature all over the warehouse for the important procedures and points. This high-quality product must be with the low price products as the grocery customers are very sensitive to the price in the market. Even if FreshDirect does not own any stores that help it to cut many costs regarding the expensive rents but other imposed costs for online grocery shops such as packaging, huge operational and fulfillment cost, and logistics still exist and jeopardize their business model and low margins (Dess et al., 2019).
The product complete information such as the stars and rating for the freshness of product, complete description of foods, having the privilege of having thousands of product in their stores, the possibility of comparing the different product in terms of taste, price and the energy are some of the strength and characteristic of this online grocery shop. There are many competitors from brick and mortar stores such as Safeway and wholefood to other online local grocery stores. Amazon fresh also is active in New York City and its suburbs. The main challenges are to compete and have a price war with the brick and mortar stores that own the main market share while covering the cost of operation, warehouse, fulfillment centers, distribution, and logistics. It is very imperative for grocery customers to feel and sense the freshness of products in stores, while it is just a promise and description in online stores by FreshDirect. Last but not least the challenges of keeping the product fresh from the operation side toward the delivery in another online grocery store challenges that must be cared for and managed toward tailor maid operation excellency (Dess et al., 2019).
En standardpresentasjon om samfunnsansvar i næringslivet (CSR) fra Innovasjon Norge. Notatfelt og hyperlenker gir utfyllende informasjon om temaene i foilene.
Prof. Torger Reve, Handelshøyskolen BI, om 2. generasjons samfunnsansvar CSV «Creating Shared Values» på frokostseminar om samfunnsansvar 2012 i regi av Kirkens Bymisjon.
På MFO Inspirerer 23.09.2010 snakket Espen Skoland og Even Sandvold Roland om sine kontroversielle meninger om sosiale medier. De har begge fått internett inn med morsmelken og produkter av dagens internettgenerasjon. Alle har hørt historien om Even når han twitret om svaret fra Warner, hvor han ble referert til som drittungen.
Markedsføring på nett og mobil – hva må man tenke på?
Sosiale medier, søkemotorer og mobile applikasjoner forandrer hverdagen til forbrukerne. Dette frokostseminaret handlet om hvordan man kan lykkes som markedsfører i et stadig mer fragmentert medielandskap.
Foredragsholdere var Marianne Otterdahl Møller og Anders Gulbrandsen fra Making Waves.
Hva skal vi leve av i fremtiden?
En ting som er sikkert er at det er like lett å leve av å være verdens rikeste land, som det er å leve av luft og kjærlighet. Illusjonen er god, realiteten en annen.
MEN min tese er at vi kan leve av det meste, så lenge vi forstår dette med markedsorientering.
Frokostseminar: Hvordan lykkes i kundenes tidslader?John Aurtande
Kundene har tatt kontrollen og snur opp ned på det meste – også merkevarearbeidet. Hvordan lykkes i den nye hverdagen? Haldor Hårvik (Creuna), John Aurtande (Creuna), Jostein Dalland (Storebrand), Toe W. Andreassen (NHH og CSI) og Sondre Gravir (Finn)
For Nasjonal digital læringsarena (NDLA) har 2021 vært et svært innholdsrikt år. Vi nådde vårt viktigste mål om
oppdatert innhold til fagfornyelsen, vi har gode brukertall og har inngått flere spennende
samarbeidsavtaler. Vår nye visjon, Sammen skaper vi framtidas læring, fanger
essensen i NDLAs formål, ambisjon, mål og ikke minst
virkemåte: Det vi skaper, skaper vi gjennom samarbeid. Vi
har en sterk brukerorientering når vi utvikler læremidler
og NDLA-plattform, vi har en portefølje av dyktige
samarbeidspartnere og vi har deltatt i nasjonale og
internasjonale nettverk og arbeidsgrupper for å lære om
og legge til rette for framtidas læring. Vi opplever å være en
ønsket partner og bidragsyter fordi vi har utviklet verdifull
kompetanse som er relevant på flere områder og nivåer
http://ndla.no/nb/node/2572
Antioksidanter motvirker oksidativt stress, eller celleskade, som oppstår på grunn av frie radikaler. Alle kroppens celler, organer og vevsvæsker må beskyttes mot skadelig oksidasjon. Mange antioksidanter med forskjellige kjemiske egenskaper er sannsynligvis nødvendige for å beskytte alle kroppens celler og væsker, slik at ikke skadelig oksidasjon kan fremme sykdomsutvikling.
https://ndla.no/node/57426
Antioksidantar motverkar oksidativt stress, eller celleskade, som oppstår på grunn av frie radikalar. Alle celler, organ og vevsvæsker i kroppen må vernast mot skadeleg oksidasjon. Mange antioksidantar med forskjellige kjemiske eigenskapar er truleg nødvendige for å verne cellene og væskene i kroppen, slik at ikkje skadeleg oksidasjon kan fremje sjukdomsutvikling.
2. Den industrielle revolusjonen
Den industrielle revolusjonen startet i
England rundt 1750 og betegnes som
en hurtig industrialisering som
resulterte i forandringer i
samfunnsforholdene.
• Det ble utviklet spinne- og
vevemaskiner.
• Etterspørselen i befolkningen økte
raskt.
• Dampmaskinens inntog i
industrien og transporten økte
vareproduksjonen og
distribusjonen. Har du sett en dampmaskin
• Omsetningen i bedriftene økte. eller en spinnemaskin?
Foto: Scanpix
3. Opphør av naturalhusholdningen
Man gikk fra tradisjonell naturalhusholdning mot
pengehusholdning.
• Folk kjøpte klær og mat i stedet for lage det selv.
• Folk bosatte seg nærmere byen.
Kjenner du noen som klarer å leve av
det de produserer selv, i dag?
Kan du komme på noen trender i vår
tid som taler for dette idealet? Søk på
nettet og fortell.
Foto: Scanpix
4. Fra muskler til maskiner
• Maskiner tok over som produksjonsinnsats.
• Det var utstrakt bruk av barns arbeidskraft i
fabrikkene.
• Arbeidsdagene var lange.
• Befolkningstettheten på landsbygda ble
tynnet ut, og det var stor innflytting til byene.
Prøv å finne ut noe om
barnearbeid. Hva slags
holdning har vi til dette i
dag? Forekommer det?
Har barnearbeid noe med
markedsføring å gjøre?
Foto: Scanpix
5. Storbritannia i sentrum
Storbritannia hadde gode forutsetninger for
industriutvikling:
• teknologi
• arbeidskraft
• råvarer
• marked
• transport
Storbritannia var startstedet for den industrielle
revolusjonen og ble verdens verksted for tekstilvarer,
kull og jern.
Industrisamfunnet førte
med seg overbefolkede byer
med miljøproblemer, dårlige
hygieniske forhold og harde
og lange arbeidsdager i
fabrikkene.
Foto: Scanpix
6. Kjønnsdelt arbeidsmarked
Kvinner jobbet i tekstilindustrien, mens menn
jobbet i verksteder, tungindustrien og
transport.
Kvinner tjente halvparten av det mennene
gjorde!
Hvordan vil du beskrive dagens arbeidsmarked med
hensyn til kjønnsdeling? Har vi nådd målet om full
likestilling?
Foto: Scanpix
7. Høyere levestandard
Sammenlignet med livet på
landsbygda ble folks levestandard
høyere, men det ble også
• mer bruk av ikke-fornybare energikilder
• mer forurensning
• større befolkningstetthet i byene
Tror du vi har det bedre
i dag enn vi hadde det
før, eller har
industrialiseringen
kostet for mye?
Foto: Scanpix
8. Den produksjonsorienterte
perioden
Man konsentrerte seg om å
produsere nok varer til å dekke
etterspørselen.
Bedriftene produserte det de var
gode på, og kundens behov var
mindre viktig.
Hva skal til for at Begrepet produksjonsorientering
produksjonsorientering betyr altså å konsentrere seg mer
om produktet enn om kundens
holder som filosofi?
behov.
Foto: Scanpix
9. Den salgsorienterte perioden
Man brukte reklame for å vise
produktets fortreffelighet.
Budskapet om produktet var
enkelt.
Let på Internett og
prøv å finne historiske
reklamer som hørte til
i den salgsorienterte
perioden.
Foto: Scanpix
10. Den markedsorienterte perioden
Den perioden vi er i nå.
• Kundens behov står i sentrum.
• Det er sterk konkurranse mellom bedrifter.
• Vi møter store mengder reklame- og
markedsføringsbudskap.
• Bedrifter tar i bruk kreative metoder for å nå
kundene sine.
Tror du at du blir
påvirket av alle
bedriftene som har
logoen sin på bildet
over? Hvordan?
Foto: Scanpix
11. Samfunnsorientering og sosial
orientering
Bedrifter har en sentral rolle i Mange bruker det sosiale
engasjementet sitt aktivt i
samfunnet vårt og må ta markedsføringen for å vinne frem
lokale og globale ansvar. i konkurransen med andre
bedrifter.
Foto: Scanpix
12. Målgruppetenkning og
kundeorientering
Bedrifter må forstå hva kunden ønsker seg,
sett fra kundens ståsted – ikke bedriftens. I
slikt arbeid kan bedriften for eksempel gjøre
markedsundersøkelser.
I tillegg er det viktig å bestemme seg for «hvem man
skal være god for». Bedriften må velge én eller noen få
målgrupper og gå inn for å dekke de behovene den
kundegruppen har – ikke behovene til alle kunder.
Foto: Scanpix
13. Koordinert markedsføring
Hvor i bedriften skal
markedsføringstankegangen
eksistere? Kun i
markedsavdelingen, eller …?
Foto: Scanpix